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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265
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Writing Around the Web – Social Media SEO, Google Analytics, and Social Proof

Kikolani

5 Tips for Better Affiliate Product Reviews – Better reviews lead to increased affiliate marketing commissions. 50 Google Analytics Resources – The 2011 Edition – 50 resources to help you get to know Google Analytics inside and out, from the new version, latest updates, social engagement tracking, advanced hacks, and much more!

Analytics 113
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12 Market Research Software Solutions Every CMO Must Know

Oktopost

The art of marketing defies easy definition. Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. Under such a broad category, it’s no wonder that technological marketing tools pop up like mushrooms after a rainstorm.

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Two Terms Marketers Need for Today's Media Landscape

Twist Image

You needn''t look any farther than this one staggering statistic to understand the change that has been afoot in the past short while: Google ''s advertising revenue is larger than that of the entire print industry''s revenue. It is time to create a media model that transcends these divergent ways that consumers are connecting brands.

Adwords 84
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4 Ways to Embed Facebook Posts and Page Features on Your Site

Sprout Social

If you’ve ever used WordPress, which is likely since roughly 60% of the market does, then you know there’s a plugin for just about everything and Facebook is no exception. Statistics show that Facebook audiences are happy to engage with the people and brands they follow. Use a Facebook Button. The Like Button.

Sites 79
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The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

An eCommerce Edge These statistics beg the question: Why does Pinterest have an eCommerce advantage? From analytics to widgets, these features should absolutely not be overlooked. Social Media Strategy increase conversion rate monetization pinterest Social Media Marketing social media strategy social referrals'

Buy 60