Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. With social media monitoring being a common “toe in the water&# for many companies as they experiment with social media, this service is becoming a must-have for traditional monitoring companies.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Twist Image

FEBRUARY 18, 2012

Twitter owns the data, analytics and information behind it. makes sense as a sort of mini-platform (a quick contest or to test out a new product innovation), but ownership of the direct relationship will become an increasingly important element to maintain as Social CRM becomes a much more prevalent part of the marketing equation.

Social Media 108

Social Media Yahoo Social CRM Data 108

Mindjumpers

APRIL 28, 2011

You can find more information about this on the page , where you can also see a list of the nominees in the following categories: Best 140 Characters (SMS, Tweet). Best Social CRM. Best Marketing Within Social Games. Best Social Media Marketing Theory. Best Use of Analytic Tools. Best Media Press Room.

SMS 170

SMS Social CRM Reputation Campaign 170

SocialFish

APRIL 1, 2011

These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure! The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. Bitly Blog).

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Convince & Convert

JULY 31, 2012

Now, we vote with tweets and +1s and likes and shares, and Google doesn’t have a good source for that information (until now), which puts the mothership of search result accuracy (and thus, Google Adwords) at peril. Interestingly, Webtrends for big sites cost back then about what Vitrue and Buddy cost today.

Google 165

Google Adwords Software Social Media Management 165

Social Media Network Marketing

OCTOBER 15, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 101

Social Media Social CRM Repository Wiki 101

Convince & Convert

JULY 29, 2012

This is one of my favorite examples of self-contained social media ROI , from the fast casual chain California Tortilla. These software packages “tag” the lead by link and source, and enable your sales and marketing teams to ascertain total booked revenue that came from particular social initiatives.

ROI 140

ROI Social Media Social CRM Survey 140

Proactive Report

MAY 1, 2010

If you do some analytics on your tweeting you will soon dicover what itme of day you get the best results. Three Use Cases for Social CRM. Alhtough this article is titled “for social CRM&# , the ideas apply equally to PR. Allen Bonde has good ideas on how to use Tiwtter to inform, listen adn engage.

Social Media 74

Social Media Social CRM Social Networking Analysis 74

Laurel Papworth

MAY 23, 2010

In other words, SharePoint is a Microsoft product that manages the tasks and information of an organization with respect to their hierarchy levels. SharePoint can be used to host web sites that access shared workspaces , information stores and documents, as well as host-defined applications such as wikis and blogs. Daniel McPherson.

Sharepoint 63

Sharepoint Conference Social CRM Microsoft 63

Webbiquity SMM

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). The Atlantic ).

Social Media 249

Social Media B2B Marketing SEO 249

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Marketing 124

Marketing Social CRM Conference Social Media 124

Visually SM

JULY 27, 2020

However, there are a couple of unique features that set Sprout Social apart. In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. month: includes 25 connected channels, 5 team members and 6 analytics profiles (free 14-day trial); Advanced: $49.99/month:

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.

Research 194

Research Data Social CRM Wikipedia 194

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Consider adding some of these to your list if they differ from your analytics results.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide?

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Metrics 132

Metrics Strategy How To Tourism 132

Hootsuite

SEPTEMBER 16, 2022

Social media analytics tools. Social media analytics tools are solutions that give marketers the ability to track, analyze, and understand the performance of social posts and campaigns. All social networks offer basic native analytics tools. Benefits of social media analytics tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. link] Amy D. Howell 80% of brand chatter is created by 16% of people.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? Sample review: “Infusionsoft is a CRM designed to cater to small businesses.

Social CRM 196

Social CRM Tools Sample Samples 196

Convince & Convert

JUNE 2, 2010

We sure as hell don’t lack for information at this point. The killer app isn’t information, it’s curation. In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

MARCH 23, 2010

thanks meganzuniga While it's true the reason first time visitors go to your blog is because they wanted some information. And many of us in the social media space are guilty of that particular sin. So much more can come to a blog when it is more than just giving information. I rarely communicate with the end.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. link] Jeff Jacobs Informative piece from @jaybaer today: 7 surprising statistics about Twitter in America. It's a source of information. Tom agrees, and included that concept in the Executive Summary.

Social Media 160

Social Media Statistics Strategy Research 160

Hootsuite

OCTOBER 19, 2021

It can’t tackle all of your daily social media needs, but it can help a lot. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. The home screen now features a ton more information. What is Facebook Business Suite? Source: Facebook Business Suite.

Facebook 132

Facebook HootSuite Marketing Comparison 132

Akamai Marketing

NOVEMBER 22, 2011

” Well, either my blog has some pull, or the survey they sent over the summer was put to good use because Sprout Social is growing up. I think its headed into the social CRM space, which we desperately need in the smaller-than-enterprise world. I also appreciate the ability to set custom dates and export information.

Tools 149

Tools Social CRM Comparison HootSuite 149

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Make sure you’re tying together your email program and your social media program. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Better question: How do we share the clients knowledge to inform and engage consumers? What do you think? How do we help the client sale its product? Hope everyone is having a great day!

Questions 161

Questions Social Media Consultant Education 161

agora pulse

JULY 14, 2020

No matter the size of your social media team, there’s a good chance that a limited number of people are responsible for handling daily engagement. But what happens when followers request information that requires research or someone else’s input? You may be able to respond (without your eyes closed!) to common questions.

Tools 97

Tools Twitter Social Media Management Team 97

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. Of the top 10 posts, only number 4 and number 10 are semi-recent.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? RT @jaybaer: Not sure which social media tools to use?

Social Media 157

Social Media Radian6 Strategy SM2 157

Sprout Social

JULY 17, 2023

Social media provides businesses with direct, real-time access to their customers. But without a social CRM tool, that information stays isolated within marketing teams. The right social media management tool can unite teams around deep customer insights, cutting confusion and increasing collaboration.

Social CRM 77

Social CRM Microsoft Collaboration Software 77

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. With this information, you can develop detailed customer personas that will allow you to target them with ads and content.

B2B 118

B2B Marketing SEO Engineering 118

Sprout Social

SEPTEMBER 20, 2016

Facebook lead generation ads are a way for you as an advertiser or business owner to collect information from your potential customers and “warm” them up. This policy makes sure that you know you are not allowed to sell customer’s information and informs you on question restrictions. Why Facebook Advertising?

Facebook 40

Facebook How To Policies Social CRM 40

Sprout Social

DECEMBER 20, 2022

This feature helps you provide information 24/7 for Twitter and Facebook. Social CRM: Generate customer profiles and add relevant information to help your customer support team. This helps you manage your social media and online presence from a single platform. Sprout Social Listening and Analytics.

Social Media 92

Social Media Tools Sentiment Small Business 92

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. While the web is inherently becoming more social, it still needs grounded information sites, which is really what websites are all about.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. While the web is inherently becoming more social, it still needs grounded information sites, which is really what websites are all about.

Facebook 167

Facebook Consultant Social Media Sites 167

Techipedia: Tamar Weinberg

MARCH 22, 2011

Rapportive is a social CRM, giving you important information about the person who is emailing you. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles.

Products 236

Products Tools Google Reader RSS 236