article thumbnail

How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 114
article thumbnail

Conversational analytics: How to use social listening for brand insights

Sprout Social

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social Media Analytics Defined. Google Analytics.

Analytics 179
article thumbnail

5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

There are a few easy ways you can try your hand at content curation: Share an article by industry thought leaders with your own thoughts on it. Set up a Stream monitoring keywords related to you or your industry. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions.

article thumbnail

How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Sentiment 112
article thumbnail

7 Top B2B Social Media Trends

Oktopost

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

B2B 117
article thumbnail

Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Utilize social analytics reporting tools to gather data. jumping on the latest TikTok trend), how is it important within industry trends (what is the trend exactly?) Context is key.

ROI 138