Marketwired Survey Shows PR Industry Still Behind
JANUARY 6, 2016
OK, so blog posts, Twitter and Facebook, influencers, and visuals are all really important to the industry. As an industry, we should push to see an even split…someday. What’s worse, though, is the type of “measurement” the industry is doing. Analytics will tell you that. The PR Industry Gets a C-. The industry has a long, long way to come.
Is Your Event’s Success Tied to Your Industry’s Performance?
FEBRUARY 11, 2015
Guest post by Joe Colangelo, CEO, Bear Analytics. ———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. An industry that is outperforming the general market will likely be drawing investor attention, M&A activity, and early-stage investment.
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others.
The Famous Faces of Google Analytics
SEPTEMBER 3, 2015
If you’re in the search marketing industry, or you have anything to do with websites, you’ve probably logged into Google Analytics. Well, that’s probably an understatement: you probably log into Google Analytics several times a day, like I do. Director, Marketing Analytics and Optimization at National Geographic Society. Web AnalyticsMia is Sr.
LinkedIn Analytics: The Complete Guide
SEPTEMBER 6, 2016
As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. Industry: If you’re targeting a specific industry, you’ll want to keep an eye on this data. Not only will you see if you’re appealing to your key audience, but you might get ideas for new industries to target as well. LinkedIn Pulse Analytics. LinkedIn sorts your audience by: Industry.
Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business.
Social Media Monitoring vs. Customer Intelligence Analytics
OCTOBER 14, 2012
Customer Intelligence Analytics. SMM captures and measures WoM communications generated by anybody or anything: consumers, bloggers, marketers, pundits, industry analysts, customers, automated repeating and SEO software. Transactional analytics, i.e., how much buzz there is about keyword=XYZ and whether it’s positive or negative. Contextual analytics - why customers purchased this product, what they do like and don't like about their experience, and to what degree. Blog Guest post Social Media Analytics marketing strategies social media platforms
How to Use Analytics to Increase Instagram Engagement
FEBRUARY 8, 2016
Do you use analytics to increase Instagram engagement ? How How do you grow your Instagram account? I’m going to share some solid tips to increase Instagram engagement account using analytics. Check out industry relevant hashtags to find new people. Sprout Social has five Instagram analytics reports to run. Instagram Engagement Analytics. Have you? Likes.
Taking a Peek at Twitter Analytics
Social Media Marketing
APRIL 11, 2013
In which industries do these followers work? The portion of Mr. Monty''s following consisting of those working in the automotive industry is nearly 2 ½ times the size of that in the average Twitter audience. And of course, analytics aside, the good old @ reply is still the best way to engage with individuals on Twitter. Twitter analytics They agreed. So what is it?
The Marketing Industry
SEPTEMBER 15, 2011
How involved are you in your industry and the associations that serve it? They join their industry association, pay their dues, sit back and wonder what value the association will bring to them? Along with the CMA, I have been active in organizations like the Internet Advertising Bureau , Web Analytics Association , Shop.org and others. The results have always been the same: the more I volunteered and worked to help the industry to advance, the better the results were. It's too bad that not more people get involved (and get active) in their industry associations.
Facebook Analytics for Apps Now Supports Messenger Bots; FbStart Program Welcomes Bot Developers
NOVEMBER 14, 2016
If you still think chat bots for Messenger are a passing fad, think again: Facebook announced Monday that Analytics for Apps now support bots, and bot developers are welcome in its FbStart program. For bots associated with multiple pages, you’ll be able to filter results at the page-level to view analytics for a specific page.
5 Ways Hybrid Marketing Agencies Will Transform the Industry
DECEMBER 19, 2011
Let’s look at five ways hybrid agencies disrupt the industry: They drive change of outdated pricing models. These professionals possess exceptional copywriting skills, along with dynamic personalities that enable them to build strong personal brands.Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing.
5 Great Hashtag Campaigns From The Hospitality Industry
JULY 28, 2016
Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. Why should you bother creating your own hashtag campaign ? LifeWellTravelled: Cathay Pacific sets the travel tone.
Instagram Analytics: Tools, Tips and Tactics
SEPTEMBER 21, 2016
As with any other platform, it’s important to take a peek every so often into your analytics to see what is working / not working. What platform analytics are available? To get analytics directly from Instagram, you need to move over to a business profile (i.e. Analytics is then enabled for any future posts. Other tools to track Instagram Analytics.
The 10 Point Check List for Effective Social Media Analytics (with Infographic)
MARCH 8, 2016
So, alongside the check list below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. Planning. 1. The first step in a measurement plan for social media analytics is to work out what you want to track and why – (e.g. The ultimate goal for brands? Infographic.
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
For each dollar spent on your influencer program, you will generate an average $6.95 in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ). Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for.
Access Facebook Promoted Post Analytics with Unmetric
APRIL 12, 2016
You'll be able to see the money trail for over 35,000 Facebook brand pages across industries. Three months into the new year, and we already know this is going to be the Year of Unmetric. We added a few amazing features just for you - and we already know you're going to love it. Here at Unmetric, we’re all marketing enthusiasts. Inspire is one of our most loved features. till now.
[Interview] How Microsoft Uses Social Analytics, And How You Can Too
JULY 5, 2016
As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. It’s primarily looking after social media analytics and intelligence, covering products such as Windows, Office, and Surface.”
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.
The Best Google Analytics Metrics for Social Media Professionals
Convince & Convert
JUNE 20, 2014
Tweetable Moments Be known as the expert on your brand and industry. Basically, their goal is to make everyone smarter with analytics and data. They are “ amplifying what people are saying in the industry from a tips, best practices standpoint. Adam also writes a monthly column on analytics for ClickZ. ” Instead, become an expert in your industry.
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Framework for Social Analytics Tweet September 1, 2011 View Comments “Not everything that can be counted counts, and not everything that counts can be counted. - Albert Einstein Say hello to my little friends, R.O. Return on investment have become the bane of an entire new media industry. What’s the ROI? A Framework for Social Analytics [.] & I. Great job!
Business risks from and for the insurance industry
JANUARY 20, 2015
Although the impact of such changes is big and leading to digital transformations in the industry, the […]. Digital transformation Research Allianz Allianz Risk Barometer 2015 Big Data cybercrime digital transformation disruption insurance industry predictive analytics
Agile Planning: What Software Teams Can Teach PR Pros
JANUARY 13, 2016
Client Service Communication actionable planning agile working communication industry Google analytics infographics jeff sutherland planning scrum inc. Agile planning has been fundamental to software development for years. But it’s applicable to the communication sector, too. Here are some cornerstones. slideshare presentations software teams
Why You Need Analytics and Trust for Successful Influence Marketing
Convince & Convert
MARCH 9, 2016
Rebekah’s company, AirPR, is a PRTech company that provides, data, insights, and analytic solutions for the constantly developing PR industry, bringing actionable insights to all. Why you need data and analytics every step of the way. Gotta Have Faith. Wouldn’t it be nice to control absolutely everything? Actually no. Not really. In This Episode. Resources. AirPR.
Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade
The Realtime Report
JULY 18, 2012
Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. Social Media Case Studies alcohol industry Bluefin Labs food and beverage Mike's Hard Lemonade social media comments social TVon 421 different telecasts. These telecasts triggered 6.8
The 11 PR Tools You Absolutely Must Use
DECEMBER 21, 2016
Related Stories Four Online Courses Every Communicator Should Take Three Productivity Tools that Will Change Your Life in 2017 The PR Industry is Full of Spin Doctors and Liars. 12 Days of Christmas Communication andy crestodina Basecamp buzzsumo canva coschedule erika heald Google analytics iris leadpages orbit media quicktime slack spin sucks twitter wunderlist zoom
Social Attribution: Because Web Analytics Is the Wrong Tool for the Job
OCTOBER 26, 2016
Enough abstract metaphors, let me just lay it out there: If you’re using web analytics to attribute the onsite activity driven by social, you’re using the wrong tool. Whatever your web analytics is telling you for total visits, pageviews, goal completions, and everything else from social, is simply incorrect. This is a problem the industry has known about for years. ” .
Influence Met Transparency with @Kred
OCTOBER 2, 2011
PeopleBrowsr is a high-tech social analytics company with a passion for marketing. Founded in 2007, they providing data mining, analytics, and brand engagement. PeopleBrowsr is a global industry leader in the social media revolution and offers many Social Media engagement services and tools to global brands, advertising and PR agencies. Kred Analytic for Analytic nerds like Me.
Content Tagging For Better Social Media Analytics
APRIL 28, 2016
In the past, a brand from the pharmaceutical industry for example would see most posts talking about drugs, illness and treatments typically tagged as negative. For What is rule based tagging ? Put simply, this is a new Talkwalker feature that will help you improve the quality of your social listening. Prioritize Social Results and Address a Potential Crisis Quicker. Given that over 1.9
Social Media Success Stories From Surprising Industries
JUNE 15, 2009
About Us Contact Us Support Home Blog Portfolio Services Value Inbound Marketing Journal Social Media Success Stories From Surprising Industries Kuno Creative - Tuesday, May 12, 2009 Still not convinced that Inbound Marketing and its emphasis on social media fits your industry or marketing plan? Maybe you think it has no place in "hands-on" industries like construction and manufacturing. Both general impact and specific steps apply to any industry, so this could be a blueprint for any company considering new directions. Read more. Read more. Whats the bottom line?
Dear Bloggers, I Apologise. Regards, the SEO Industry
JANUARY 9, 2013
That it is an industry full of scammers who are trying to use your site for nefarious and dastardly reasons. Every single person within the SEO industry will fit into one of these no matter who they are. Perhaps check your analytics now and again for any abnormalities within your referrer data or link profile: keyword stuffing. Regards, the SEO Industry. The scammer SEO.
How to Measure PR: A Case Study and Examples
FEBRUARY 17, 2016
Marketwired Survey Shows PR Industry Still Behind How to Operationalize the Barcelona Principles 2.0. Communication Measurement client case study Google analytics infusionsoft PR metricsWhile it's easy to talk about why AVEs should die, it's harder to show how to measure PR. Here is one case study and some real examples. Comments Excellent post. So well explained.
Interview with Tamar Rimmon: Analytics Without The Glazed Over Look
Diva Marketing Blog
MARCH 23, 2014
About Tamar Rimmon - Tamar is Senior Manager of Analytics and Audience Development at Conde Nast. Tamar’s career spans the television, publishing and digital media industries. Toby/Diva Marketing: As Senior Manager of Analytics and Audience Development your days are filled with numbers. Often the people that ask for analytic reports may not live in your world.
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
Unlike other PR tools, it doesn’t just compile a list of publications based on industry, or give numbers of retweets and mentions. — Lauren Old. Google Analytics Spreadsheet Add-on. Google Analytics data is among the most valuable for tracking PR outcomes. Social media scheduling and analytics platform, Buffer, launched Pablo 2.0, a social image creator. Anewstip.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
Through unique analytics you will be able to see in real time how your content is measuring up, so it ends up informing back on the posts you create in the future. Cool Social Tools Featured Implementation Industry InsiderYou have invested in that content. Your awesome team was involved. You all have edited, polished, and (finally!) published it. Right? Scheduling Tools. Oktopost.
The Importance of Marketing Diversification
JANUARY 3, 2017
We analyze engagement metrics, review website analytics, and comb through our databases to utilize the digital breadcrumbs our constituents leave behind, which leads to more relevant messaging. The amount of available analytics surrounding email marketing, and marketing in general, is staggering. Implementation Industry InsiderCheck out the first and second posts! Twitter?
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. Social Analytics and Social Insights are Components of the Social CRM Suite. Matrix: Brand Monitoring, Social Analytics, Social Insights Category Description and Example Current State What no one tells you Brand Monitoring Aware. Social Analytics Intelligent.
8 Tips for Social Video Storytelling
MAY 2, 2016
YouTube allows you to embed links to take viewers to other content, as do various hosting platforms such as Wistia, Sprout Video, and Vidyard, which also help companies by tracking user engagement with powerful analytics. Featured Implementation Industry InsiderHer new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story. That’s huge.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
This list is incredibly long, but I hope it’s not any less valuable. I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Analytics. This is good stuff from the biggest experts in the industry. Analytics. Today, I turn 30. Enjoy!
A Strategic Guide to Social Media for Nonprofits
AUGUST 24, 2015
To learn about the demographic makeup of your current social media following, you can use native analytics on platforms like Twitter and Facebook or use a social media management tool. For goals such as driving website traffic, Colling recommends using Google Analytics to see how many social referrals are getting people to your website. Determine What You Want to Accomplish.