Trending Sources

Marketwired Survey Shows PR Industry Still Behind

Spin Sucks

OK, so blog posts, Twitter and Facebook, influencers, and visuals are all really important to the industry. As an industry, we should push to see an even split…someday. What’s worse, though, is the type of “measurement” the industry is doing. Analytics will tell you that. The PR Industry Gets a C-. The industry has a long, long way to come.

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Is Your Event’s Success Tied to Your Industry’s Performance?


Guest post by Joe Colangelo, CEO, Bear Analytics. ———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. An industry that is outperforming the general market will likely be drawing investor attention, M&A activity, and early-stage investment.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others.

The Famous Faces of Google Analytics

Bill Hartzer

If you’re in the search marketing industry, or you have anything to do with websites, you’ve probably logged into Google Analytics. Well, that’s probably an understatement: you probably log into Google Analytics several times a day, like I do. Director, Marketing Analytics and Optimization at National Geographic Society. Web AnalyticsMia is Sr.

The Communication Industry Has a Perception Issue

Spin Sucks

The communication industry has a perception issue. He thinks communication professionals have a perception issue ; that there are bad eggs in our profession, just like every other industry. But that the entire industry isn’t the problem because, well, an industry, by definition, is either  a collection of businesses or the building of an idea around something or someone.

How to Use Analytics to Increase Instagram Engagement

Peg Fitzpatrick

Do you use analytics to increase Instagram engagement ? How How do you grow your Instagram account? I’m going to share some solid tips to increase Instagram engagement account using analytics. Check out industry relevant hashtags to find new people. Sprout Social has five Instagram analytics reports to run. Instagram Engagement Analytics. Have you? Likes.

Social Media Monitoring vs. Customer Intelligence Analytics


Customer Intelligence Analytics. SMM captures and measures WoM communications generated by anybody or anything: consumers, bloggers, marketers, pundits, industry analysts, customers, automated repeating and SEO software. Transactional analytics, i.e., how much buzz there is about keyword=XYZ and whether it’s positive or negative. Contextual analytics - why customers purchased this product, what they do like and don't like about their experience, and to what degree. Blog Guest post Social Media Analytics marketing strategies social media platforms

Taking a Peek at Twitter Analytics

Social Media Marketing

In which industries do these followers work? The portion of Mr. Monty''s following consisting of those working in the automotive industry is nearly 2 ½ times the size of that in the average Twitter audience. And of course, analytics aside, the good old @ reply is still the best way to engage with individuals on Twitter. Twitter analytics They agreed. So what is it?

Instagram Analytics: Tools, Tips and Tactics

Razor Social

As with any other platform, it’s important to take a peek every so often into  your analytics to see what is working / not working. What platform analytics are available? To get analytics directly from Instagram, you need to move over to a business profile (i.e. Analytics is then enabled for any future posts. Other tools to track Instagram Analytics.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. Why should you bother creating your own hashtag campaign ? LifeWellTravelled: Cathay Pacific sets the travel tone.

The Marketing Industry

Twist Image

How involved are you in your industry and the associations that serve it? They join their industry association, pay their dues, sit back and wonder what value the association will bring to them? Along with the CMA, I have been active in organizations like the Internet Advertising Bureau , Web Analytics Association , and others. The results have always been the same: the more I volunteered and worked to help the industry to advance, the better the results were. It's too bad that not more people get involved (and get active) in their industry associations.

5 Ways Hybrid Marketing Agencies Will Transform the Industry

Spin Sucks

Let’s look at five ways hybrid agencies disrupt the industry: They drive change of outdated pricing models.  These professionals possess exceptional copywriting skills, along with dynamic personalities that enable them to build strong personal brands.Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing.

Access Facebook Promoted Post Analytics with Unmetric


You'll be able to see the money trail for over 35,000 Facebook brand pages across industries. Three months into the new year, and we already know this is going to be the Year of Unmetric. We added a few amazing features just for you - and we already know you're going to love it. Here at Unmetric, we’re all marketing enthusiasts. Inspire is one of our most loved features. till now.

[Interview] How Microsoft Uses Social Analytics, And How You Can Too


As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. It’s primarily looking after social media analytics and intelligence, covering products such as Windows, Office, and Surface.”

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

For each dollar spent on your influencer program, you will generate an average $6.95 in returns,  or even higher if you are in the food, retail or travel industry (2015, The Shelf ). Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for.

The 10 Point Check List for Effective Social Media Analytics (with Infographic)

Talkwalker SM

So, alongside the check list below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. Planning. 1.     The first step in a measurement plan for social media analytics is to work out what you want to track and why –  (e.g. The ultimate goal for brands? Infographic.

Business risks from and for the insurance industry


Although the impact of such changes is big and leading to digital transformations in the industry, the […]. Digital transformation Research Allianz Allianz Risk Barometer 2015 Big Data cybercrime digital transformation disruption insurance industry predictive analytics

Open Research: A Framework for Social Analytics

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

Tweetable Moments Be known as the expert on your brand and industry. Basically, their goal is to make everyone smarter with analytics and data. They are “ amplifying what people are saying in the industry from a tips, best practices standpoint. Adam also writes a monthly column on analytics for ClickZ. ” Instead, become an expert in your industry.

What's the R.O.I.? A Framework for Social Analytics

Framework for Social Analytics Tweet September 1, 2011 View Comments “Not everything that can be counted counts, and not everything that counts can be counted.&# - Albert Einstein Say hello to my little friends, R.O. Return on investment have become the bane of an entire new media industry. What’s the ROI?  A Framework for Social Analytics [.] & I. Great job!

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Agile Planning: What Software Teams Can Teach PR Pros

Spin Sucks

Client Service Communication actionable planning agile working communication industry Google analytics infographics jeff sutherland planning scrum inc. Agile planning has been fundamental to software development for years. But it’s applicable to the communication sector, too. Here are some cornerstones. slideshare presentations software teams

Why You Need Analytics and Trust for Successful Influence Marketing

Convince & Convert

Rebekah’s company, AirPR, is a PRTech company that provides, data, insights, and analytic solutions for the constantly developing PR industry, bringing actionable insights to all. Why you need data and analytics every step of the way. Gotta Have Faith. Wouldn’t it be nice to control absolutely everything? Actually no. Not really. In This Episode. Resources. AirPR.

Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade

The Realtime Report

Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. Social Media Case Studies alcohol industry Bluefin Labs food and beverage Mike's Hard Lemonade social media comments social TVon 421 different telecasts.  These telecasts triggered 6.8

Content Tagging For Better Social Media Analytics

Talkwalker SM

In the past, a brand from the pharmaceutical industry for example would see most posts talking about  drugs, illness and treatments typically tagged as negative. For What is rule based tagging ? Put simply, this is a new Talkwalker feature that will help you improve the quality of your social listening. Prioritize Social Results and Address a Potential Crisis Quicker. Given that over 1.9

Influence Met Transparency with @Kred


PeopleBrowsr is a high-tech social analytics company with a passion for marketing. Founded in 2007, they providing data mining, analytics, and brand engagement. PeopleBrowsr is a global industry leader in the social media revolution and offers many Social Media engagement services and tools to global brands, advertising and PR agencies. Kred Analytic for Analytic nerds like Me.

How to Measure PR: A Case Study and Examples

Spin Sucks

Marketwired Survey Shows PR Industry Still Behind How to Operationalize the Barcelona Principles 2.0. Communication Measurement client case study Google analytics infusionsoft PR metricsWhile it's easy to talk about why AVEs should die, it's harder to show how to measure PR. Here is one case study and some real examples. Comments Excellent post. So well explained.

Dear Bloggers, I Apologise. Regards, the SEO Industry


That it is an industry full of scammers who are trying to use your site for nefarious and dastardly reasons. Every single person within the SEO industry will fit into one of these no matter who they are. Perhaps check your analytics now and again for any abnormalities within your referrer data or link profile: keyword stuffing. Regards, the SEO Industry. The scammer SEO.

22 PR Tools From the #PRstack Community

Spin Sucks

Unlike other PR tools, it doesn’t just compile a list of publications based on industry, or give numbers of retweets and mentions. —  Lauren Old. Google Analytics Spreadsheet Add-on.  Google Analytics data is among the most valuable for tracking PR outcomes. Social media scheduling and analytics platform, Buffer, launched Pablo 2.0, a social image creator. Anewstip. 

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Social Media Success Stories From Surprising Industries

About Us Contact Us Support Home Blog Portfolio Services Value Inbound Marketing Journal Social Media Success Stories From Surprising Industries Kuno Creative - Tuesday, May 12, 2009 Still not convinced that Inbound Marketing and its emphasis on social media fits your industry or marketing plan? Maybe you think it has no place in "hands-on" industries like construction and manufacturing. Both general impact and specific steps apply to any industry, so this could be a blueprint for any company considering new directions. Read more. Read more. Whats the bottom line?

Interview with Tamar Rimmon: Analytics Without The Glazed Over Look

Diva Marketing Blog

About Tamar Rimmon -  Tamar is Senior Manager of Analytics and Audience Development at Conde Nast. Tamar’s career spans the television, publishing and digital media industries. Toby/Diva Marketing: As Senior Manager of Analytics and Audience Development your days are filled with numbers. Often the people that ask for analytic reports may not live in your world.

Data 17

8 Tips for Social Video Storytelling


YouTube allows you to embed links to take viewers to other content, as do various hosting platforms such as Wistia, Sprout Video, and Vidyard, which also help companies by tracking user engagement with powerful analytics. Featured Implementation Industry InsiderHer new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story. That’s huge.

Video 111

6 Social Tools to Use Immediately After You Hit “Publish”


Through unique analytics you will be able to see in real time how your content is measuring up, so it ends up informing back on the posts you create in the future. Cool Social Tools Featured Implementation Industry InsiderYou have invested in that content. Your awesome team was involved. You all have edited, polished, and (finally!) published it. Right? Scheduling Tools. Oktopost.

Brand Monitoring, Social Analytics, Social Insights

Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. Social Analytics and Social Insights are Components of the Social CRM Suite. Matrix: Brand Monitoring, Social Analytics, Social Insights Category Description and Example Current State What no one tells you Brand Monitoring Aware. Social Analytics Intelligent.

Top Luxury Brands on Social Media – And 3 Mistakes They Should Avoid

Talkwalker SM

All the major players of the luxury goods industry are now present on social, trying to find new ways to engage with their fans and customers to build up brand perception. This reserved communication style goes well with the general image of the luxury industry that tries to highlight the unique and exclusive nature of their products. This stereotype is no more.

A Strategic Guide to Social Media for Nonprofits


To learn about the demographic makeup of your current social media following, you can use native analytics on platforms like Twitter and Facebook or use a social media management tool. For goals such as driving website traffic, Colling recommends using Google Analytics to see how many social referrals are getting people to your website. Determine What You Want to Accomplish.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

This list is incredibly long, but I hope it’s not any less valuable. I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Analytics. This is good stuff from the biggest experts in the industry. Analytics. Today, I turn 30. Enjoy!

Create the Right Goals for Your Website


Review your analytics – Behavior speaks louder than anything your members tell you they want to do. Basically, ask your analytics tool questions, and then ask more questions. Content Strategy Debunking the Hype Featured Implementation Industry InsiderThis is part of a new series of posts by Carrie Hane about rethinking how you approach your website. ———-.

ROI 77

Link Building with Media Relations

Spin Sucks

In fact, the general consensus from SEO experts is that domain-level and page-level link features are the most important ranking factors, according to the most recent industry survey from Moz. We’re an industrial marketing agency. That means we mostly work with companies in the B2B industrial space—think manufacturing, construction, oil & gas, and distribution.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. very good spying tool where you can see your competitors website analytics.” The platform is really nicely designed and easy to understand so you’ll get benefit from it very quickly…This is a very intuitive platform with good social media analytics.”

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Online Tools that Help with PR

Spin Sucks

Google Analytics. I’m always shocked when I ask someone if he or she reviews their analytics, and I get a blank stare. Analytics is  the tool a business owner needs to make important decisions about their website, even if it’s not used for sales. Have a group of industry trade reporters you want to follow? This is both good news and bad news. Feedly.

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