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| Page 1 of 9 | Previous | Next | FIFTH GEAR ANALYTICS APRIL 25, 2012  Google Analytics: Universally Useful and Ever-Improving One of the most gratifying aspects of the consulting trade, aside from the trading cards with your picture on them and the free-flowing Super Tuscans in the break room, is delivering a level of web analytics understanding to clients who, because of their industry or their team’s focus or some other reason, neither thought they could get it nor ever thought it was relevant. | UNSPOKEN OCTOBER 14, 2012 Social Media Monitoring vs. Customer Intelligence Analytics Customer Intelligence Analytics. SMM captures and measures WoM communications generated by anybody or anything: consumers, bloggers, marketers, pundits, industry analysts, customers, automated repeating and SEO software. Transactional analytics, i.e., how much buzz there is about keyword=XYZ and whether it’s positive or negative. Contextual analytics - why customers purchased this product, what they do like and don't like about their experience, and to what degree. Blog Guest post Social Media Analytics marketing strategies social media platforms | | | | | |
| SOCIALFISH MAY 21, 2012  Why Scoring Member Engagement Matters, Part 1 Here’s the latest post in our “INDUSTRY INSIDERS” column. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. Leverage the CES Model with Analytics, Trends, and Alerts. Industry Insider | | SOCIAL MEDIA MARKETING APRIL 11, 2013  Taking a Peek at Twitter Analytics In which industries do these followers work? The portion of Mr. Monty''s following consisting of those working in the automotive industry is nearly 2 ½ times the size of that in the average Twitter audience. And of course, analytics aside, the good old @ reply is still the best way to engage with individuals on Twitter. Twitter analytics They agreed. So what is it? | | | | | | | | |
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PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 21, 2011  5 Simple SEO Tips To Optimize B2B Video
Kinaxis has won awards for their videos , breathing new life into a staid industrial company. Identify your top keywords driving traffic to your website using Google Analytics. B2B Internet Marketing B2B Social Media SEO Google Analytics Industrial Powerpoint VideoHave you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. MORE >> -
SPIN SUCKS | TUESDAY, JUNE 21, 2011  The Communication Industry Has a Perception Issue
The communication industry has a perception issue. He thinks communication professionals have a perception issue ; that there are bad eggs in our profession, just like every other industry. But that the entire industry isn’t the problem because, well, an industry, by definition, is either a collection of businesses or the building of an idea around something or someone. agree an industry isn’t a living, breathing person (as he puts it), but the industry does rank at the bottom of professions, with used car salesmen and lawyers. Sort of. MORE >> -
THE REALTIME REPORT | WEDNESDAY, JULY 18, 2012  Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade
Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. Social Media Case Studies alcohol industry Bluefin Labs food and beverage Mike's Hard Lemonade social media comments social TVThe case study tracked responses on social media to the TV shows and ads that aired during the shows, revealing that viewers regarded both shows and commercials as “bits of entertainment.” on 421 different telecasts. These telecasts triggered 6.8 MORE >> -
SOCIALNOMICS | TUESDAY, APRIL 10, 2012  Top 15 Influencers to Follow in Web & Social Analytics
That’s where social analytics comes in. Social analytics is the evolving business discipline that studies social media metrics to help marketers use the findings to drive business intelligence. Here are the Top Social and Web Analytics Experts to follow (in alphabetical order): Gary Angel , president of Semphonic. Recipient of the Digital Analytics Association’s Award for Excellence as the Most Influential Industry Contributor. Don’t miss: 3 Paths to Digital Optimization: Zen and the Art of Enterprise Analytics. and Web Analytics: An Hour A Day. MORE >> -
SOCIALNOMICS | TUESDAY, MAY 1, 2012  Evolving Social Media Analytics: Insights from Marshall Sponder
Social media analytics is rapidly evolving, always challenging the ways marketers measure and draw insights from web and social media. To get the inside scoop on the current state of social analytics we turned to analytics guru Marshall Sponder. Fortunately, we got a chance to sit down with him to learn about the latest thinking around social analytics and what marketers need to know to stay on top of their analytics game. Marshall defines social analytics as the data that measures key activity and engagement around people’s social graphs. Mike Lewis. MORE >> -
- The Marketing Industry TWIST IMAGE | THURSDAY, SEPTEMBER 15, 2011
- 5 Ways Hybrid Marketing Agencies Will Transform the Industry SPIN SUCKS | MONDAY, DECEMBER 19, 2011
- The Most Engaging Industries on Facebook and What to Learn from Them MINDJUMPERS | FRIDAY, JUNE 29, 2012
- Pinterest Has New Analytics! SOSHABLE | THURSDAY, MARCH 14, 2013
- Open Research: A Framework for Social Analytics WWW.WEB-STRATEGIST.COM | SUNDAY, AUGUST 14, 2011
- Social Analytics Zen: Combining External and Internal Social Metrics for Business Insights SOCIALNOMICS | TUESDAY, APRIL 24, 2012
- Social Analytics: Deriving Insights for Increased Marketing and Sales Effectiveness SOCIALNOMICS | THURSDAY, APRIL 5, 2012
- How to Actively Use Facebook Post Insights to Improve Your Community Management MINDJUMPERS | THURSDAY, APRIL 26, 2012
- What's the R.O.I.? A Framework for Social Analytics WWW.BRIANSOLIS.COM | SATURDAY, SEPTEMBER 3, 2011
- Best Internet Marketing Posts of 2010 TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, JANUARY 5, 2011
- Best Internet Marketing Posts of 2011 TECHIPEDIA: TAMAR WEINBERG | THURSDAY, JANUARY 5, 2012
- When Can CI Professionals Actually Get to Deliver Customer Intelligence? FIFTH GEAR ANALYTICS | MONDAY, JUNE 11, 2012
- Influence Met Transparency with @Kred UNSPOKEN | SUNDAY, OCTOBER 2, 2011
- Profiting from the New Web #newweb WEB METRICS GURU | MONDAY, MAY 23, 2011
- Join me at Strata Conf on October 23rd NYC where I’m speaking about Analytics in the Real World WEB METRICS GURU | SATURDAY, OCTOBER 6, 2012
- IDC Sees Massive Disruption From Industry’s Platform Shift PAUL GILLIN | TUESDAY, MARCH 13, 2012
- Attending Web Science Trust, May 23rd, London WEB METRICS GURU | MONDAY, APRIL 18, 2011
- Four Step Process to Create an Integrated Marketing Campaign SPIN SUCKS | WEDNESDAY, JUNE 13, 2012
- Eight Tools for Social Media Listening SPIN SUCKS | TUESDAY, OCTOBER 4, 2011
- Prediction coming true – Web Journal – Dec 1-8, 2011 WEB METRICS GURU | THURSDAY, DECEMBER 8, 2011
- Measuring Social Media ROI PAMORAMA | MONDAY, DECEMBER 21, 2009
- Brand Monitoring, Social Analytics, Social Insights WWW.WEB-STRATEGIST.COM | SUNDAY, OCTOBER 3, 2010
- What Can a Business Review Do For You? PWB MARKETING BLOG | MONDAY, DECEMBER 10, 2012
- Is Social Media for all industries and brands? SOCIAL MEDIA NETWORK MARKETING | SATURDAY, JULY 10, 2010
- Experts in the Industry: Josh Hilliker (56 of 45) CITIZEN MARKETER 2.1 | MONDAY, MARCH 23, 2009
- Social Media Tools List: +100 Social Media Tools SOCIALNOMICS | TUESDAY, MAY 22, 2012
- What’s the Best Social Media Monitoring Tool? It Depends WEBBIQUITY SMM | WEDNESDAY, OCTOBER 13, 2010
- Monitor your social space with 7 tools and 16 minutes of setup. DIRECT MARKETING OBSERVATIONS | MONDAY, APRIL 19, 2010
- Social Media is Complicated [Infographic] PUZZLE MARKETER | FRIDAY, MAY 18, 2012
- My 5 Favorite, but Often Ignored, Analytics Features PROBLOGGER | MONDAY, JANUARY 17, 2011
- Apple Leads In Mobile Ad Impressions, Tablet Interaction Increases MOBILEGROOVE | FRIDAY, SEPTEMBER 14, 2012
- Pharmaceutical Social Media, the price of being absent in Social Media altogether and an ebook WEB METRICS GURU | SUNDAY, SEPTEMBER 26, 2010
- Topsy Is The Simplest, Coolest Social Media Tool SMALL BUSINESS MAVERICKS | MONDAY, JANUARY 28, 2013
- Automation in Public Relations Measurement: Yea/Nay? WAXING UNLYRICAL | THURSDAY, NOVEMBER 18, 2010
- 10 ways to ROCK the Social Media industry? DEVELOP SOCIALLY | TUESDAY, JULY 12, 2011
- 10 Tools for Measuring Your Social Media Influence PAMORAMA | SUNDAY, AUGUST 14, 2011
- New Apps Industry Survey Gives Android & Windows Lead on iPhone; But None Make The 100 Million Club MOBILEGROOVE | TUESDAY, NOVEMBER 9, 2010
- 20 Most Expensive Google AdWords Keywords [Infographic] PWB MARKETING BLOG | FRIDAY, JULY 29, 2011
- Scaling Up To Handle Big Data Analytics – The Cloud Could Be The Key DIGITAL VOICES | MONDAY, AUGUST 20, 2012
- New Year, New Trends Roundup For Ya! SOCIALFISH | WEDNESDAY, JANUARY 9, 2013
- Open Rates Are Not As Telling As You Think PUZZLE MARKETER | TUESDAY, JUNE 19, 2012
- Your Future Is In The Data THE RELATIONSHIP ECONOMY | THURSDAY, DECEMBER 1, 2011
- 48 Ways to Measure Social Media Success WEBBIQUITY SMM | TUESDAY, DECEMBER 20, 2011
- Better Late Than Never: Oct. 16 #measurePR transcript WAXING UNLYRICAL | TUESDAY, NOVEMBER 27, 2012
- How to Optimize for “Direct” Website Traffic WEBBIQUITY SMM | WEDNESDAY, AUGUST 22, 2012
- Keep Learning About Your Financial Services Customers – and Use Those Insights Wisely FIFTH GEAR ANALYTICS | MONDAY, JULY 2, 2012
- New Research Finds the Curation vs Creation Sweet Spot CONVINCE & CONVERT | TUESDAY, SEPTEMBER 6, 2011
- 87 More Vital Social Media Marketing Facts and Stats for 2012 WEBBIQUITY SMM | TUESDAY, OCTOBER 16, 2012
- Radian6 Insights Platform Insight WEB METRICS GURU | SATURDAY, JUNE 18, 2011
- 5% to 10% of Website Traffic is Mobile – Interesting WEB METRICS GURU | THURSDAY, DECEMBER 16, 2010
- 25 Twitter Tips for Small Business KYLE LACY | FRIDAY, JANUARY 29, 2010
- The Only 4 Reasons Agencies Should Care About Their Own Content Marketing CONVINCE & CONVERT | SUNDAY, FEBRUARY 5, 2012
- Email Marketing Experts Expose All (Well, Great Tips Anyway) FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 13, 2010
- The 7 Features You Must Include in Your B2B Sales Playbook FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 12, 2010
- Finding Keywords: The First Step to Blogging Success WAXING UNLYRICAL | THURSDAY, MAY 2, 2013
- 7 Local SEO Mistakes You Do Not Want To Make IDACONCPTS | TUESDAY, JANUARY 29, 2013
- #measurePR, Social Media Measurement & Klout WAXING UNLYRICAL | TUESDAY, JULY 26, 2011
- Real-Time Social Media Search Analytics - Jeff Korhan JEFF KORHAN | TUESDAY, JULY 20, 2010
- The Secret To Providing Value SOSHABLE | MONDAY, FEBRUARY 4, 2013
- 100+ Social Media Monitoring Tools PAMORAMA | TUESDAY, OCTOBER 12, 2010
- If You Don’t Think Social Signals are Important for SEO, You Don’t Know Google Very Well SOSHABLE | SATURDAY, MARCH 2, 2013
- In Davos this week – speaking at ON THE TOP conference WEB METRICS GURU | WEDNESDAY, FEBRUARY 16, 2011
- Dear Bloggers, I Apologise. Regards, the SEO Industry PROBLOGGER | WEDNESDAY, JANUARY 9, 2013
- TwitterDemographics Insights – GulfSpill WEB METRICS GURU | SATURDAY, MAY 29, 2010
- TRENDRR Features that continue to Wow Me WEB METRICS GURU | MONDAY, AUGUST 29, 2011
- Cookie Cutter B2B Sales Methodologies Don’t Work. FIFTH GEAR ANALYTICS | THURSDAY, AUGUST 26, 2010
- The Social Media Bandwagon Has Become a Supersonic Jet. FIFTH GEAR ANALYTICS | THURSDAY, NOVEMBER 4, 2010
- Our Dangerous Addiction to Social Media Case Studies CONVINCE & CONVERT | TUESDAY, NOVEMBER 15, 2011
- Know Your Audience: Discovering Learning and Development Insights WEB METRICS GURU | THURSDAY, APRIL 7, 2011
- Compete.com Referral Analytics Traffic Dashboard Webinar & Coverage WEB METRICS GURU | TUESDAY, JULY 6, 2010
- Findings from #SMMEASURE chat today hosted by MarketWire WEB METRICS GURU | THURSDAY, SEPTEMBER 8, 2011
- Trust is hard to come by these days BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JANUARY 25, 2012
- The Social Media Monitoring Industry Meets Social CRM Head on OURSOCIALTIMES.COM | WEDNESDAY, OCTOBER 27, 2010
- In The Trust Economy, Marketers Are Bankrupt TWIST IMAGE | WEDNESDAY, NOVEMBER 21, 2012
- 10 Reasons Market Research is Critical to Social Media ADAM COHEN | MONDAY, JULY 12, 2010
- 47 Handy Facebook Stats and Charts SOCIALNOMICS | WEDNESDAY, DECEMBER 19, 2012
- Social Media Success Stories From Surprising Industries WWW.KUNOCREATIVE.COM | MONDAY, JUNE 15, 2009
- Ten Simple Steps to make Twitter your Business Leads Machine INBLURBS | TUESDAY, SEPTEMBER 6, 2011
- Adapt Or Die TWIST IMAGE | THURSDAY, JANUARY 19, 2012
- 3 Website Metrics to Watch Daily PUZZLE MARKETER | TUESDAY, AUGUST 14, 2012
- Is Social Media a Left or Right Brain Activity? - Jeff Korhan JEFF KORHAN | FRIDAY, MARCH 26, 2010
- Understanding B2B Campaign Responses – Building a Methodology FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 22, 2010
- 5 Sites to Boost Your Local SEO IDACONCPTS | SUNDAY, AUGUST 5, 2012
- Social Media Monitoring needs Motifs and Relationships WEB METRICS GURU | THURSDAY, DECEMBER 30, 2010
- Underperforming Platforms and Web Journal – Week of April 1st- 8th, 2012 WEB METRICS GURU | MONDAY, APRIL 9, 2012
- In one week – Monitoring Social Media London #MSM10 WEB METRICS GURU | SUNDAY, NOVEMBER 14, 2010
- Social Pros 15 – Marcus Sheridan, The Sales Lion CONVINCE & CONVERT | THURSDAY, MAY 10, 2012
- Social Media Analtytics Case Studies WEB METRICS GURU | WEDNESDAY, NOVEMBER 17, 2010
- What the Grateful Dead Can Teach Us About Consumer Insights and Marketing. FIFTH GEAR ANALYTICS | FRIDAY, SEPTEMBER 10, 2010
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