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How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. This translates into streamlined operations and improved productivity.

Strategy 102
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16 of the Best TikTok Tools to Improve Your Marketing

Hootsuite

We’ve got you covered, from scheduling to analytics, engagement, editing, and ads. TikTok analytics tools. TikTok Analytics. You’ve got access to in-app analytics if you’ve got a TikTok account. These analytics are easy to understand and access, giving you valuable insight into your TikTok strategy.

Tools 111
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

HootSuite 120
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How to Schedule Threads Posts [Instagram] in 2024

Hootsuite

Connect your Threads account You can connect your Threads account just like you would connect any other social network in Hootsuite. Go to Home > Social Accounts > Add a social account Select Threads Follow the prompts until the connection is complete 3. Start your free trial today.

Instagram 108
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31 free social media templates that will elevate your workflows

Sprout Social

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 107
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5 Instagram SEO Tips to Increase Your Reach

Hootsuite

Google Analytics , Hootsuite Insights , and o ther social monitoring tools can help give you insight into what terms people use to search for your business. If you’ve used multiple hashtags, Instagram analytics won’t tell you exactly which ones did the heavy lifting. Analytics tools will give you more insight.

SEO 145
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GDPR and social media: What marketers need to know

Sprout Social

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media?