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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1

Metrics 107
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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 113
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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

Today, I want to walk through an example of it in use. URL parameters add information to the end of a URL. An example might look like this: [link]. Note that including this information does not change the destination of the URL. I like to pull in information like the campaign name, placement, and ad name.

URL 204
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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

Examples 200
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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Analytics 140
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Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

Increased sales: The end goal of any marketing strategy – social selling brings you stronger leads who are genuinely interested in your product and are more likely to convert, helping your team reach their targets. This will attract your audience to your brand and content, integrating them into your marketing ecosystem.

Examples 136
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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Luckily, you can choose from a variety of Twitter analytics tools to help you do this.

Analytics 204