Buzz Marketing for Technology

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode.

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

These applications of social media analytics only scratch the surface though. For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. During testing and validation, social data could play a crucial role in deciding to stop a project.

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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

For example, before people visited our site, perhaps they visited espn.com. For example, you can see the result is first “social,&# then it’s “social media,&# then “social media analytics,&# and then “social media analytics paid.&#

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Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

Cause Marketing will be in vogue in 2015 – Don cited several example companies (CVS comes to my mind when I think of good cause marketing). If content is king, then analytics is queen – Content marketing will continue to be “king”, and to stay competitive companies will need to become more efficient with their social analytics.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. You will need to include marketing strategists, analytics gurus and Web developers. Use pictures and graphs. Don’t hide results. Advantage, you.

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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

When Apple – just to take a common example – goes from making computers to making music players, but that’s an investment in one of these new platforms. And it has to do with the fact that on the one hand, the analytics that form the cornerstone of traditional marketing are really changing rapidly.

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There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. Take for instance the example of TV. Well “hope” isn’t a strategy. Not so with Social Media.

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