Writtent Blog

OCTOBER 24, 2013

When creating a content strategy, understanding the marketing funnel is your number one priority. If you’re not already familiar with the marketing funnel—also sometimes known as a sales funnel—there’s a good chance you’re losing many of your potential buyers. Anatomy of the Marketing Funnel. photo credit: photopin cc.

Content 68

Content Discount eBook FAQ 68

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Janet Fouts

FEBRUARY 11, 2013

.” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. go read it now and come back). Not always. I’m getting there.

Communities 141

Communities Content Jive Meme 141

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. Giving the sales team relevant content to engage target buyers (23%). As customers bounce between platforms and content, social media serves as a place to make valuable touchpoints along the way. Think about it.

Team 111

Team B2B Platform Analytics 111

Ignite Social Media

AUGUST 3, 2017

Here at Ignite Social Media, we pride ourselves on creating people-first content. This approach is based on reaching people with content they will engage with, at a time when they are most likely to be interested in it. It’s a little tricky to conceptualize, but our new white paper breaks it down for you.

Social Media Management 101

Social Media Management Social Media Communities Content 101

Webbiquity SMM

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. I guess that’s because I’ve always wanted this blog to be about you, the reader, and your need for digital marketing information and guidance. Not a place for me to “sell.”

SEO 100

SEO B2B Consultant News 100

Twist Image

NOVEMBER 21, 2014

Companies can earn millions of billions of dollars in the short span of four months, and the markets will pound them for not performing better. When they''re not doing that, these channels are typically leveraged by the marketing and communications departments, as a way to advertise some kind of promotion or product. It''s insanity.

Marketing 98

Marketing Apple Mobile Advertising 98

Pam Moore

AUGUST 13, 2019

Yes, smart and social savvy marketers know how to generate sales using Twitter. However, what many marketers do not understand is that what you do off of Twitter is as important, if not more important as what you do on Twitter. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same.

ROI 60

ROI Strategy Twitter How To 60

Pam Moore

MARCH 8, 2018

Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. It’s humans who click like, pin, post and share the content the humans in your organization write. They know their Google Analytics and other website data and analytics is a gold mine.

Brands 167

Brands Training Policies Template 167

Absolute PA

FEBRUARY 28, 2014

You can upload any document that would normally be used in your offline marketing, such as portfolios, brochures, white papers and articles too. Because sharing your knowledge and expertise is fundamental to marketing yourself online. Track views + analytics. Are you recycling your content?

Marketing 88

Marketing Small Business URL Analytics 88

Convince & Convert

AUGUST 18, 2011

Smart companies are using social media optimization and social media marketing software to add some clarity to the value of their behavior on the social Web. Getting smarter at social analytics requires three things: 1. Killer social media marketing software. A commitment to actually doing something with social analytics data.

Social Media 129

Social Media Bookmarklet Analytics Software 129

Ignite Social Media

MARCH 1, 2018

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. These days, you are lucky if you get above 3% reach on your organic content. If you are curious on learning more, check out our white paper on the subject.

Organization 101

Organization Trends Social Media Report 101

Mindjumpers

MAY 15, 2012

The point of Big Data and thereby BDAs is neither marketing nor PR. The aim of this new breed of software is to, as Jeremiha Owyan puts it: “ analyze the conversations of your followers, then suggest which content and media to publish, then determine when to publish, on which channel, and to whom.

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Data Software Applications Compete 262

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it’s truly lacking differentiation. We must ask WHY.

Social Media 60

Social Media Tips Marketing Social Networking 60

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

MARCH 29, 2017

When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying? Example business and marketing goals. Definition of a business goal, marketing goal and how they differ.

Social Media 60

Social Media Small Business ROI Analysis 60

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

agora pulse

FEBRUARY 1, 2017

It’s built around the idea that creating and maintaining strong customer relationships, offering relevant content for the stage of awareness they are at, and addressing their pain points is a vital building block for any business that hopes to survive long term. It makes curating and scheduling relevant content simple.

Social CRM 60

Social CRM Avatar Groups Groups 60

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. ” ~ Sandra Fathi, Past President, PRSA NY.

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Metrics How To Discount Analytics 100

ProBlogger

JANUARY 30, 2013

But when was the last time you heard that about a content marketing strategy? An effective content strategy can cost as little as the time it takes to create. Here we take a look at some tips for content measurement and examine if tracking ROI is actually possible. What kind of content could achieve this?

ROI 40

ROI Content Buy Cost 40

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Content and blogging classes (25-31).

Class 40

Class Skills Social Media Marketing 40

Proactive Report

DECEMBER 30, 2010

One of the positive aspects of doing PR and marketing online is that there is a wealth of information available. One of the important ways analytics affects our profession is in the development of content. That means developing good content. PR content needs to include website meta tags, web page content and blog posts.

Data 75

Data Social Media Case Study Skills 75

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. It’s fundamental direct marketing. White paper summary, including actionable recommendations and insights for companies.

Brands 114

Brands Twitter Facebook Research 114

Hootsuite

MAY 9, 2023

In this example, your marketing content is the high-end cuisine. Just like restaurants need ways for customers to access the food, you need a plan to get that A+ content to your audience. Content distribution is how you serve your content to your customers. What is content distribution? Email marketing.

Tips 98

Tips Content HootSuite UGC 98

Convince & Convert

JULY 29, 2012

” white paper. Drive Social Media ROI with Content Marketing. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Responsible party for setting it up right?

ROI 140

ROI Social Media Social CRM Survey 140

Sprout Social

FEBRUARY 14, 2022

Say you’re sitting on a lot of content. Do you have specific goals tied to your content? If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Who is creating the content?

Content 111

Content How To Marketing Template 111

ProBlogger

JANUARY 31, 2012

If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. About 20% of people are analytic. They look for the personal benefit in content. Building interest for the analytic learner.

Content 42

Content eBook Analytics Statistics 42

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? search, the user revolution, the future of content, and much, much more. FAST White Paper. Find out more and download the paper today.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Skip to main content, access key C. Now reading the content area. In this white paper, I take a postcritical stance (Selber 2004). the new jobs require a good deal of formal education and the ability to acquire and to apply theoretical and analytical knowledge. White Papers. Now reading the header.

Research 190

Research API Collaboration Project 190

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone.

B2B 52

B2B Strategy Brands Content 52

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Business / Career. Yet we know it’s good for business.

Mashup 113

Mashup Resources RSS SEO 113

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. The basics 1. Know thyself. Do your research.

Tips 98

Tips Content Press Release Marketing 98

Convince & Convert

MAY 12, 2016

Use the invitation to architect the content structure, timing, and flow. The webinar was a huge success, you exceeded both your registration and live attendance goals, and your speakers and marketing team have given you kudos on a job well done. Alternatively, you can have this sent out using your marketing automation platform.

Tips 60

Tips Survey Hosting Metrics 60

Keyhole.co

JANUARY 4, 2022

Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Both marketing and sales departments are using LinkedIn to attract and convert new business. These statistics highlight that you need a LinkedIn marketing plan.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60