Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. Some interesting social media adoption trends that have been noticed, based on data collected from Consumer Technographics data in 18 countries across North America, Europe, South America, and Asia in order to examine social media behaviors around the world: Emerging markets like India, China, Mexico, and Brazil are in love with social media. The State of Social Media In The UK. MORE >>

White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Only one of the white papers requires registration and all were published within the past year. 15 B2B Marketing Facebook Success Stories. Finding B2B Marketing Success Integrating Social Media and Search. Learn how to use social media to enhance search marketing and the impact it has for B2B marketers. MORE >>

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” We think white papers – even those in PDF form that are emailed or posted on a website – are a relic of the print days” said Bob Buday , President of the Bloom Group. Personally I am taking the angle within my organization of more eBooks rather than white papers. MORE >>

white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. As it first educates the reader, builds trust and then and only then does it market the service or the product to the reader. How Bloggers Can Use White Papers. Bloggers can use white papers for various purposes including the following. MORE >>

Ever wonder how much content you should be producing? ” According to the Engagement and Interaction White Paper , where they analyzed the top 20,000 Facebook fan pages, the answer is: A minimum of four times each day. It found a few interesting things: Marketers are deploying their Facebook campaigns the wrong time of day. ET, yet the timeslot was the least used by marketers. Marketers ignore more than half of the day when it comes to running YouTube campaigns. What about how many times you should be posting to the social networks? and 12 a.m. MORE >>