Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. They found that many users had another consideration on their minds: pets.

Brands 153

Brands Marketing Real Estate Collaboration 153

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 96

Metrics Influencer Marketing Survey 96

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class ROI 195

Convince & Convert

MAY 9, 2024

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

Brands 134

Brands Apple Cost Advertising 134

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306

B2B Influencer Platform SMS 306

Keyhole.co

FEBRUARY 4, 2023

The recent boom in video marketing has also made this channel a breeding ground for creators. Despite this, there is still some hesitancy in sharing light-hearted, informal content. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

The recent boom in video marketing has also made this channel a breeding ground for creators. Despite this, there is still some hesitancy in sharing light-hearted, informal content. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 102

Influencer Marketing Collaboration ROI 102

Unmetric

JULY 9, 2019

Twitter analytics tools give you key data points that are helpful in calculating your social ROI. You get valuable insights into your follower growth, competitor analysis, and much more to help you make better marketing decisions. You can dissect which type of your tweets garner more engagement and at what time. Now, how cool is that?

Analytics 72

Analytics Tools Twitter Hashtag 72

agora pulse

SEPTEMBER 30, 2020

But seasoned social media managers know how to stand out with different types of content. Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? I belong to this group of Twitter marketers.). The truth is Twitter marketing takes time, creativity, and patience.

Social Media Management 187

Social Media Management Social Media Tips Content 187

The Realtime Report

MAY 6, 2021

Email Marketing Campaign. Any business looking to find and maintain success needs to market itself. One tactic that a lot of businesses find to be particularly beneficial is to use email marketing. It’s hard to pull off an effective email marketing campaign if you don’t have anyone to email. Make the Content Personal.

Campaign 132

Campaign Marketing How To Discount 132

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 102

ROI Influencer Marketing Survey 102

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I’m Bronte Mojdehi, marketing manager at AppSumo , the go-to digital marketplace for entrepreneurs, small-business owners, and freelancers. Here’s the stuff that actually matters when building a successful social media content strategy. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Razor Social

OCTOBER 26, 2023

Even if they haven’t fully embraced AI the market demands that they demonstrate that AI is a core part of their offering going forward. The following outlines 11 useful things to do with AI marketing tools: 1. Try importing your analytics data and ask it questions about this data. Check out Wonderchat 4.

Tools 82

Tools Vimeo Marketing Feed 82

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Facebook Analytics: What They Are and How to Access Them. information in your Facebook analytics.

Analytics 72

Analytics Facebook Overview Metrics 72

Ignite Social Media

APRIL 2, 2020

Nearly 50% of TikTok’s user base is between the ages of 16 and 24, so it’s definitely not your imagination if it all feels like a young kid’s game. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. What is TikTok? We recently hosted a webinar on TikTok.

Marketing 217

Marketing Authentication Trends Feed 217

Later

MAY 13, 2020

TikTok analytics are the key to stepping up your TikTok strategy. With TikTok’s built-in analytics, you can target the right audiences and really understand what they’re interested in. In this guide, we break down TikTok Pro analytics and how these metrics can help you set up your TikTok strategy in 2020!

Metrics 58

Metrics Analytics Overview Trends 58

Buffer Social

JUNE 26, 2023

Everyone says you should repurpose your content these days. If you haven’t given repurposing content a try yet, you really should. Repurposing content can increase engagement, save you a lot of time and energy, and gives people a chance to see your best content they may have missed the first time you posted.

Content 84

Content Remix YouTube Instagram 84

Sprout Social

MARCH 30, 2020

What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve: [link]. However, it definitely makes us want to read through and dig into the author’s story. ”) and such headlines feed into our curiosity.

Content 137

Content Case Study Sample Samples 137

The Realtime Report

AUGUST 8, 2012

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

ROI 191

ROI Mzinga Analytics Social Media 191

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? Business accounts can use third-party tools to schedule and manage TikTok content.

Brands 89

Brands Marketing Influencer Analytics 89

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Focus on Educating, Not Selling.

Conversation 162

Conversation Video Content How To 162

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

Marketing 99

Marketing Metrics B2B Software 99

SocMed Sean

JULY 11, 2018

I’d like to get more referral traffic, but I’d rather focus on writing for my own blog, rather than giving my content away to others. Am I being selfish about my content? The idea is that if a high-quality site links to your content, Google is going to reward you with the potential for higher ranking for your content.

Content 209

Content Buy Sites Energy 209

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Litmus ).

Social Media 277

Social Media Tips Marketing Mobile 277

Convince & Convert

SEPTEMBER 28, 2015

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Bounce Rates. Conversions aren’t just important. Return on Investment.

Metrics 60

Metrics Marketing Content ROI 60

Razor Social

OCTOBER 11, 2017

There’s no better way to drive massive traffic to your website than consistently creating amazing content. Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before. So how do you stay ahead of your competition in the content marketing game?

Tools 111

Tools Tips Content Marketing 111

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 134

Campaign Engagement Marketing Hashtag 134

Pixlee

JULY 21, 2021

Let’s face it: nobody likes boring content. If I don’t grab your attention now, there’s a chance you’ll click off the content. That’s the power of content engagement, or the lack thereof, as you might say. . You put time and energy into developing “top-shelf content,” but your audience is just not where you want them to be.

Engagement 98

Engagement UGC Content Insurance 98

Buffer Social

DECEMBER 21, 2023

Instagram Top post based on engagement rate: A repurposed post on marketing metrics View this post on Instagram A post shared by Buffer (@buffer) This was actually a post that I repurposed from the year before because it had been a top- performing post the first time we posted it. We use views to gauge our success on the app.

Social Media 97

Social Media Content Meme Metrics 97

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Growing an Instagram presence organically definitely requires a combination of time and strategizing. Reporting: Automation tools can also help you monitor your Instagram analytics with insights and reports showcasing your performance.

Instagram 112

Instagram Tools Strategy Hashtag 112

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?

Influencer 98

Influencer Brands Collaboration Authentication 98

Socialmedia.biz

JULY 28, 2016

C ontent marketers have access to hundreds of tools that can make their jobs more effective. We’ll list 10 awesome content marketing tools that will definitely improve the way you work. We’ll list 10 awesome content marketing tools that will definitely improve the way you work. Cost: free.

Tools 60

Tools Content Marketing HootSuite 60