Firebelly

FEBRUARY 24, 2010

35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account. The number one ranked company, Exxon Mobil, does not have a Twitter account. This represents a six percent increase over the 2008 study.

Social Media 165

Social Media Twitter Paid Search Study 165

Kikolani

MAY 17, 2013

13 Reasons Why Your Content Marketing Might Fail – Effectiveness is a common concern for most content marketers, according to CMI research. Mobile Marketing Research Explained In Plain English – When it comes to mobile marketing, most consumers are way ahead of marketers in their use of their smartphones and tablets.

Mashup 134

Mashup Resources Google Domain Name 134

Convince & Convert

DECEMBER 10, 2014

I did a webinar recently with my friends from Expion about cross channel social media analytics. I customarily use 50% for this, but if you want to be super accurate, ask your accounting department for the % in your company) = $22,500 per month, all inclusive. Well, how much are you paying for them in paid search?

Social Media 148

Social Media ROI Cost Insurance 148

Bill Hartzer

FEBRUARY 24, 2011

You’ll also have the stability and project variety that comes from being owned by a fast-growing digital company. Search Engine Marketer (SEO/SEM). Gain the best possible visibility for videos distributed in our network using your organic and paid search skills. o Thorough keyword research / selection.

Engineering 106

Engineering Marketing Paid Search Adwords 106

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. ” ( Marketing Charts ). iMedia Connection ).

Social Media 245

Social Media B2B Marketing SEO 245

Firebelly

FEBRUARY 12, 2010

Despite regulations regarding disclosure of marketer-driven efforts, consumers may feel that whatever it is these people are receiving from companies positively influences their endorsements.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Sprout Social

SEPTEMBER 1, 2021

Do people consider your company a leader in the industry? Competitor research. Social media analytics tools simplify this process by identifying all your brand or product mentions across platforms. Run attractive and enticing paid ads through channels like social and paid search to boost brand awareness.

SEO 144

SEO Social Media Metrics Sentiment 144

Oktopost

JULY 27, 2021

Business buyers spend 27% of their time independently researching potential purchases online. Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . This is why Search Marketing is essential for all businesses looking to grow.

B2B 118

B2B Marketing SEO Engineering 118

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. A key “pro” of paid: reach.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Keyhole.co

MAY 18, 2023

of users follow or research brands and products on Facebook. Explore Your Detailed Facebook Analytics Instagram 21. 58 million companies have a LinkedIn presence. 18% use it specifically to follow brands and companies. Chalk out your social media strategy and arm yourself with social media analytics tools like Keyhole.

Statistics 59

Statistics Social Media B2B YouTube 59

Webbiquity SMM

FEBRUARY 7, 2012

53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. You just shared a link. by bitly blog. ** 5 STARS.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Sally Falkow reports research on new influences in the B2B buying process (e.g., Or maybe it just hasn’t caught on.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies.

Statistics 50

Statistics Social Media B2B Hubspot 50

Razor Social

MARCH 16, 2017

A/B testing, page level targeting, mobile-specific popups, and analytics that show you how well your forms are performing. Similarly to other tools in this category, it supports A/B testing and offers analytics. Analytics Tools. This is a very efficient way to re-engage your visitors and ramp up your website’s conversions.

Conversation 98

Conversation Tools Template Templates 98

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

MAY 10, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Of course, Argyle Social , Eric’s company, data driven, social media management software. Eric : Awesome. Eric : All right.

Hubspot 114

Hubspot Mobile Analytics Google 114

Convince & Convert

AUGUST 11, 2015

I did some research and estimated that the cost to produce a blog post is approximately $900 (your costs may vary). the organic search traffic. The Economic Benefits of Predictive Analytics. Most content fails, and the cost of that failure is real. Over nine months of usage, posts using Inbound Writer deliver 10.7x

How To 60

How To Software B2B Cost 60

Razor Social

DECEMBER 21, 2016

It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. Analytics and Testing. Google Analytics.

Tools 40

Tools BuzzStream Marketing Template 40

Convince & Convert

AUGUST 3, 2015

That is exactly the same as 100,000s of companies around the world, who by the looks of things are better than you at it. that night, I asked my girlfriend not to call me for the next three months, put away my PS3, and started my research on the best PPC resources available online … and I just read. ”—or rather, “Why me?”

Adwords 60

Adwords CPC Marketing Retail 60

Webbiquity SMM

DECEMBER 19, 2017

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. ” — The Big Trends in B2B Marketing , Circle Research. Content Focus Trends.

B2B 293

B2B Trends Analysis Marketing 293

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The difference is that it’s virtual. It’s not too late!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Kikolani

MARCH 16, 2012

Freelance Writer’s Guide to Library Research – Freelance writers often have to research information in print at libraries for magazine articles or client projects. Search Engines / SEO. Whilst there are other search engines that are worth considering, you need to set your expectations realistically.

Mashup 113

Mashup Resources Domain Name Real Estate 113

Convince & Convert

FEBRUARY 23, 2012

Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. Jay : That’s a research project that we should do – the bias of the professional digital marketer around the propensity to click on digital ads.

Social Media 118

Social Media Adwords B2B Training 118

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Content Development/Marketing. SEO: Strategy.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. But the channels they focus on change as their companies grow. Here are five main findings that detail how marketers change their digital marketing budget allocations as their company’s revenue grows.

Strategy 161

Strategy ROI SEO B2B 161

Webbiquity SMM

APRIL 29, 2014

Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. ” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. Is SEO Dead — Or Decentralized? by MediaPost.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

MARCH 11, 2013

He concludes that “Marketers must explore new methods to leverage all elements of the communication mix—advertising, sales promotion, PR, direct marketing, search, Web, and social media—into a single, cohesive, holistic approach.” Marketing Research Chart: Does your organization have an inbound strategy? by MarketingSherpa.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. –yet only 25% of companies offer social business training to their employees. And their competition.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. –yet only 25% of companies offer social business training to their employees. And their competition.

Statistics 198

Statistics Social Media B2B Marketing 198

Oktopost

DECEMBER 5, 2019

Single Grain is a good example of a company that knows what it’s doing with its content marketing strategy. It costs 41% less than paid search ads, and gets you three times as many leads for each dollar spent. B2B buyers specifically are drawn to organic, informative content : 71% of B2B buyers read blogs to research purchases.

Platform 104

Platform Content B2B Education 104

Writtent Blog

AUGUST 3, 2016

57 Focus on Keyword Research. #58 Will Blunt is the founder of Blogger Sidekick , a company that helps digital marketers build authority with one-of-a-kind content. To identify this subset of content, go to Google Search Console and open the Search Analytics report. Pick out some phrases and search for them.

SEO 0

SEO Google Sites Engineering 0

Proactive Report

JUNE 15, 2016

Since LinkedIn has access to the hiring data of millions of companies and professionals across the globe, it stands to reason that we should pay attention to their insights. In some cases we’ve used freelance researchers to do the grunt work. Listening: Social media has provided us with the ultimate research tool.

Skills 40

Skills LinkedIn Health Care Statistics 40