Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Research 144

Research Social Media Airlines Marketing 144

Convince & Convert

FEBRUARY 27, 2014

» Social Media Research' First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are at least VP level), the sampling has been consistent since 2009 , and as we always say in my business, the trend is your friend. Read the whole entry. »

Research 158

Research Sample Samples Analytics 158

Unmetric

AUGUST 9, 2019

A study revealed that 96% of consumers research products they wish to purchase on the channel, and of that 87% end up purchasing the product because of Pinterest. Pinterest analytics is a great source of valuable intel on your business’s performance. Social networks solely built for visual-sharing attract brands like a moth to a flame.

Analytics 126

Analytics Tools Price Curation 126

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. So why is YouTube such a big deal? Make better content Content is King.

Metrics 98

Metrics Analytics YouTube Price 98

Oktopost

APRIL 2, 2021

LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. To get the most mileage from your LinkedIn marketing, you need to understand LinkedIn analytics. This veritable goldmine of usable data can help you make sense of the many active companies on LinkedIn’s platform.

B2B 78

B2B Analytics LinkedIn Marketing 78

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. SumAll , an analytics tracking tool, automates your social media and marketing needs.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

FEBRUARY 4, 2023

Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Techipedia: Tamar Weinberg

APRIL 7, 2014

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Google Analytics.

Research 194

Research Pharmaceuticals Social Media Tools 194

The Realtime Report

DECEMBER 3, 2018

The Future of Analytics: 6 Predictions. Analytics have become an important part of the decision-making process for many companies in the past few decades, particularly with corporations using data assets as a core competency and point of origin. By Dr. Beverly Wright. Deliberate data-culture initiatives.

Analytics 79

Analytics Compete Education Data 79

Kikolani

DECEMBER 6, 2011

What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. Guide To Keyword Research – Part I: Keyword Discovery – Various methods and tools for keyword research plus how to organize your information. Social Media. Stop Bothering Me!

Analytics 118

Analytics Research Real Estate Google 118

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

The Realtime Report

NOVEMBER 8, 2012

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. Our research points to a real “digital advantage” to those that do.”

Company 192

Company SMS Embedding Collaboration 192

BeingOptimist

JULY 13, 2022

Initially, companies were mainly focused on offering first-class products and services to attract more customers from different localities. But do you know that you can use Shopify analytics to grow your online store? What is Shopify Analytics, and Why Do You Need It? Read this blog post to learn how this can be made possible.

Analytics 52

Analytics How To Class Data 52

Keyhole.co

APRIL 12, 2023

That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy. What is Instagram hashtag analytics? So before we dig into analytics, let’s first identify different types of hashtags that you can use. Enter Instagram hashtag analytics! Is this worth the drill?

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. So why is YouTube such a big deal? Make better content Content is King.

YouTube 52

YouTube Analytics Metrics Price 52

Keyhole.co

DECEMBER 5, 2022

LinkedIn allows you to conduct market research and gain accurate insights. This way, you know exactly what insights you want to retrieve at the end of your research. LinkedIn competitor analysis and research using Keyhole. First, log into your keyhole account and click on the ‘Profile Analytics’ tab. A new page will open.

Analysis 52

Analysis LinkedIn Research How To 52

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

Microsoft 112

Microsoft Analytics Metrics Data 112

agora pulse

JANUARY 9, 2019

Yet that’s exactly what Siemens Gamesa , a renewable energy supplier, had to do when the wind power business Siemens merged with the wind energy company Gamesa in 2017. So when they began the search for a social media marketing tool, they needed something that supported the entire company yet was lean enough to let them start small.

Energy 114

Energy Company Social Media Management Analysis 114

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights.

B2B 117

B2B Trends Social Media UGC 117

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . But they’re also big enough to give away pretty powerful analytics tools for free. Marketers, wouldn’t it be great to have a research assistant in your back pocket? Google Trends. Price: starts at $29+ per month.

Software 81

Software Research Marketing Price 81

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools. Google Analytics.

Analytics 111

Analytics Social Media Tools Klout 111

Audiense

MARCH 24, 2021

G2 Crowd has just released the G2 Spring 2021 Reports and thanks to your kind reviews and continued support Audiense has kept its lead in the newly launched Audience Intelligence category as well as Influencer Marketing, Social Media Analytics and Social Media Monitoring. Social Media Analytics. Social Media Analytics.

Analytics 148

Analytics Influencer Report Review 148

Convince & Convert

APRIL 16, 2013

The changing communications landscape has also led to revolutionary changes in the world of market research. Unfortunately, not every market research professional is adopting this new form of research citing its lack of structure as a major drawback. That digital analytics function does not just happen.

Analytics 141

Analytics Press Release Health Care Data 141

The Realtime Report

NOVEMBER 22, 2022

The prospect of using large amounts of data to inform your corporate strategy might therefore seem daunting — but, in research mentioned on the Entrepreneur website , 91% of firms classed data-driven decision-making as crucial to their business. However, data analytics can help you to weed out such ‘teething issues’.

Data 91

Data How To Class Analytics 91

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Advertising 107

Advertising Social Media Strategy Tools 107

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 94

Analysis Report Examples Tools 94

Convince & Convert

APRIL 12, 2024

Utilize social analytics reporting tools to gather data. Identify which metrics ladder back up to business/marketing metrics and research industry benchmarks Testing & Optimization – Understand the goals you want to create and choose a desired experimentation to test and learn. Keep the social team top of mind always.

ROI 138

ROI Team Social Media Metrics 138

The Realtime Report

NOVEMBER 2, 2023

Derek Chew, CEO of Fullmoon Digital , explains that it is more critical than ever for companies to understand their audience through a multicultural lens. A lack of diversity in clinical research can have serious repercussions. Chew explains, “We’re a ‘debug’ digital consultancy, which means we figure out what’s wrong and improve it.

Retail 178

Retail CSR Marketing Yahoo 178

Sprout Social

JANUARY 24, 2024

Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. Reach refers to the number of people who saw your content.

Metrics 100

Metrics Influencer Marketing Survey 100

The Realtime Report

APRIL 20, 2022

Sotrender, a social media analytics company, has conducted research which clearly shows that most ads created in Meta products do not hit their target audiences. In the research, Sotrender’s analysts wanted to find out: whether higher audience saturation translates into changes in CPC or CPM costs. Methodology.

CPM 172

CPM CPC Social Media Cost 172

Oktopost

MAY 4, 2023

Today, Ramel is the Chief Survey Master of Global Surveyz , a global research company, providing customers with a survey report as-a-service offering that covers the whole process of creating an insightful and impactful B2B or B2C report for any target market.

Survey 131

Survey Content B2B How To 131

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. In addition, over 80% of companies view engagement on the platform as their most important metric. However, Mark Zuckerberg, the CEO of Instagram’s parent company Meta, states he has plans to change trajectory.

Instagram 162

Instagram Strategy Marketing Metrics 162

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 132

Marketing How To Sample Samples 132

Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis.

Tools 62

Tools B2B Hubspot Analytics 62