Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Analytics 85

Analytics Conversation Brands Sentiment 85

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Their social media organizer helps to visualize your complete social strategy in one place.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

OCTOBER 18, 2023

This was particularly helpful for software company Goally. Goally uses Sprout Social Listening to find smaller creators organically, and invites them to join their affiliate program. “It’s This is especially important when your company makes big moves. And this trend is likely to continue. Then, dig in further.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. What is AI automation?

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Keyhole.co

FEBRUARY 4, 2023

Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Oktopost

MARCH 10, 2022

Yet, organic social media is one channel that still delivers consistent results. And when you have to prove the return on investment of each and every red cent, it can be difficult to justify increasing spend on organic social over Facebook ads. I find that it helps to separate spend between organic and paid social media.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. For example, you can get ahead of negative sentiment before it snowballs into something more serious like decreasing stock value or plummeting sales.

Social Media 79

Social Media Sentiment Metrics Data 79

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders. Think about it: Every team in your company is full of experts.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Sprout Social

JANUARY 10, 2024

Complaint management is the process of handling customer complaints within an organization. Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. What is complaint management?

Reputation 106

Reputation System Brands Knowledge Base 106

Hootsuite

SEPTEMBER 21, 2023

1 Analytics Tool for Growth Beautiful reports. A vanity metric is a social media metric that looks impressive at a glance but doesn’t necessarily indicate a company’s overall success in reaching its goals. But the goal of the company is actually to sell alarm clocks. Clear data. Actionable insights to help you grow faster.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Social media measurement Social performance analytics have become a critical part of a brand’s overall strategy.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. This means you need a smart, organized strategy combined with the right competitor analysis tools. This may sound simple but it can get messy if you don’t start out in a systematic, organized way.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create new tracking, every time you have a new ad.

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

FEBRUARY 8, 2024

With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors. Emerging competitors are companies that just entered the market and have the potential to disrupt the industry. SEO competitors—businesses that outrank you in search engine results—can also be indirect competitors.

Comparison 110

Comparison Analysis How To Sentiment 110

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Hootsuite

DECEMBER 12, 2023

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. You’ll know where you and your company stand with your audience, 24/7/365.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

JANUARY 21, 2021

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Heck, look no further than how hard some companies had to pivot during COVID-19. On the flip side, companies that ignored it were rightfully criticized for being tone-deaf.

Sentiment 135

Sentiment How To Marketing Analysis 135

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike. On the flip side, you can boost messaging and marketing based on positive sentiment.

Reputation 97

Reputation Sentiment Analysis Notification 97

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. Sentiment for #FIFAWWC from Jun 26–July 2, two days before the finale.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Dave Fleet

NOVEMBER 9, 2016

Richard correctly argues that companies can learn from this and, by adopting similar approaches, can derive similar benefits from reaching their stakeholders directly through digital channels. Sentiment and conversation trends matter. Analytics Drives News. Pay attention.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. You can view metrics like positive sentiment and total engagement. You can also use Google Analytics for social media reporting and influencer marketing metrics.

Metrics 100

Metrics Influencer Marketing Survey 100

BeingOptimist

MAY 17, 2023

Through advanced techniques like natural language processing (NLP) and sentiment analysis, AI-powered dialers can understand customer sentiments during calls, adapt their approach accordingly, and provide a more engaging and personalized experience.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

DECEMBER 29, 2022

To establish a strong brand reputation, take a stand on issues that matter to your organization and your customers. On TikTok, the brand expertly showcases their mission by connecting their audience with grassroots organizations through Patagonia Action Works. Then, make those values known on social. Together, we can make a big impact.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

Social Media 75

Social Media Banking Brands Sentiment 75

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. Clicks, likes, and impressions are key indicators.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. With comprehensive features like profile analytics, influencer tracking, geo-location, and keyword filters, Keyhole helps brands maximize their social media pull.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

JANUARY 9, 2024

A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. As one of a company’s content marketing managers, it can be easy to let such tasks fall through the cracks. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. As organizations and technologies have become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. That’s not a controversial statement. This vantage point is especially critical in the current economic landscape.

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. You’ll save your company time and money, and increase your ROI (more on that soon).

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Analyze consumer sentiment and brand health. Access real-time analytics and reporting.

Influencer 113

Influencer Tools Marketing Software 113