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7 Top B2B Social Media Trends

Oktopost

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

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LinkedIn Marketing Guide – How to grow your business using LinkedIn

Keyhole.co

LinkedIn marketing for business allows you to leverage useful features related to analytics, connections and brand building. LinkedIn also provides dedicated analytics for each page. #6. Leverage LinkedIn groups. Look for groups that match your interests by searching for relevant titles, keywords and phrases. There are 2.9

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32 social media training resources and courses every marketer needs

Sprout Social

Additional resource: Webinar: Supercharge your marketing strategy with social. This social media training course covers every corner of social strategy—from choosing channels to managing communities. Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Type: Webinar.

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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. I told you how I’ve started doing Facebook Lives in my group as a way to give back.

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Don’t Freak Out: How to Approach Facebook Advertising Changes Inspired by iOS 14

Jon Loomer

As I described it to my PHC – Elite community today, it’s as if we’ve known for months that we were going to get into a car accident, but we don’t know how bad it’s going to be. You can find this in Facebook Analytics. You can also use Google Analytics to figure this out, based on website activity.

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How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers

Hootsuite

This also allows you to ensure all your LinkedIn marketing goals are covered—from webinar promotion to engagement. All audiences are different, so use LinkedIn or Hootsuite analytics to verify that these times work for you. Brands have found plenty of reasons to go live, from fireside chats to interviews and webinars.

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How to Host a Successful Virtual Event: Tips and Best Practices

Hootsuite

For more complex topics, webinars, workshops, and courses might be a better fit. For example, some of Hootsuite’s webinars include Best Practices for Using Search and Social Advertising Together and How to Build an Audience Driven Social Marketing Plan. A typical webinar is an online presentation held in real-time.

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