Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The brand also posts influencer content and shares UGC on TikTok. But today, Airbnb boasts 7.7

Communities 59

Communities Social Media Strategy UGC 59

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? What content is converting to real business? What content is producing the most leads?

Analytics 167

Analytics Google Metrics ROI 167

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Analytics 84

Analytics Conversation Brands Sentiment 84

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Because Facebook Insights gives you such an amazing and diverse range of data to tap into, we’re breaking it all down below in an easy-to-follow guide that explains each section of Insights.

Analytics 72

Analytics Facebook Overview Metrics 72

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. Here’s how to use YouTube analytics on desktop and mobile.

Metrics 145

Metrics Analytics YouTube How To 145

Webbiquity SMM

MAY 9, 2023

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them. Image credit: Twitter Here’s how Sprout Social is doing it.

Social Media 267

Social Media Tips Marketing HootSuite 267

Janet Fouts

FEBRUARY 11, 2013

” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. go read it now and come back). Not always.

Communities 141

Communities Content Jive Meme 141

Mindjumpers

APRIL 26, 2012

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Photo views.

Communities 262

Communities Activities Facebook Patterns 262

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Focus on community engagement.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. You can schedule posts, interact with your community and even monetize your content. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

Instagram 106

Instagram Facebook Marketing Features 106

Keyhole.co

FEBRUARY 3, 2023

What is Instagram analytics ? The reason is hiding in your Instagram analytics. Tracking your Instagram analytics will reveal what your target audience likes, when they are most active, and how your account is performing with regard to this. So to check your Instagram analytics, you must own a business or creator account.

Metrics 52

Metrics Analytics Instagram Hashtag 52

Keyhole.co

APRIL 12, 2023

That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy. What is Instagram hashtag analytics? So before we dig into analytics, let’s first identify different types of hashtags that you can use. Enter Instagram hashtag analytics!

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 115

Facebook How To Aggregator Metrics 115

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights. 7 Top B2B Social Media Trends 1.

B2B 117

B2B Trends Social Media UGC 117

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. They’re the voice of the brand and are responsible for posts, replies and general content. Should they?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Ignite Social Media

OCTOBER 23, 2023

In this video from Ignite Social Media, analytics director Ryan Sweeney and SVP Misi McClelland discuss the opportunities and limitations of TikTok for driving traffic and sales. Organic TikTok Has Limits for Driving Traffic When it comes to organic TikTok content, the opportunities to drive traffic back to your website are limited.

Conversation 110

Conversation Marketing API Analytics 110

Later

AUGUST 10, 2021

Annabel shares the inspiration behind the brand, why she’s passionate about sustainability, and how she’s built an engaged digital community — all during a global pandemic. I created Seventh & Oak to fill a void in the eco-friendly candle community and make a positive impact on the planet, one scent at a time.”.

Communities 80

Communities Instagram Feed Feedly 80

Sprout Social

SEPTEMBER 30, 2022

Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. On that note, let’s take a closer look at one of the latest features – the option to hide likes on Facebook. Why you may want to hide likes on Facebook.

Facebook 116

Facebook Privacy How To Film 116

Mindjumpers

NOVEMBER 5, 2012

The recent cry-out following the changes in Facebook’s Edgerank algorithm has helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by providing them with relevant content and thereby making them grow into becoming Superfans over time.

Facebook 275

Facebook How To Loyalty Social Media Management 275

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Here’s the stuff that actually matters when building a successful social media content strategy. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Browsed a Facebook Group? What is dark social? 1 Social Media Tool Create.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. (And empower you to brag to your boss with data-informed confidence — you’re welcome.) Clear data.

Industry 125

Industry Engagement HootSuite Analytics 125

Keyhole.co

MAY 25, 2022

Another 49% to develop creative content and so on. Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. What is Social Media Analytics? Social media analytics vs web analytics.

Analytics 52

Analytics Social Media ROI Metrics 52

Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. Content relevant to B2B decision makers and said decision makers? Facebook vs LinkedIn by the numbers. Facebook vs LinkedIn by the numbers. Facebook may have more users overall. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Sprout Social

APRIL 29, 2024

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

Engagement 62

Engagement 62

Later

NOVEMBER 5, 2020

On the days when you’re feeling uninspired, having content pillars to reference can be a huge help! . Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. Choose Your Content Pillars.

Social Media 112

Social Media Strategy Hotels Content 112

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. This couldn't be further from the truth.

Analytics 60

Analytics Data Training Marketing 60

Hootsuite

MAY 2, 2023

For new agents and veteran brokers alike, real estate Facebook Pages play a major role in building awareness and having a strong online presence. Not only are Facebook Pages great for promoting your latest listings or create ads to reach potential clients, they can also be an effective way to generate more traffic and leads for your business.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. So, let’s jump in and explore what makes Twitter tick for businesses.

Strategy 52

Strategy Twitter Tips Marketing 52

Ignite Social Media

APRIL 20, 2018

With Facebook consistently changing the News Feed algorithm to reduce organic reach , many page owners are, justifiably, concerned about the future of their page’s ability to generate impressions. How to See More of the Content You Really Want. One of the reasons I use Facebook is to keep up with bands that I like.

Case Study 110

Case Study Study Communities Organization 110

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Ignite Social Media

JULY 22, 2016

If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. It’s taken four years for a native analytics offering from the tool, but it’s here!

Analytics 60

Analytics Instagram Metrics Widget 60

Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. Facebook wants you to see more stuff from people. When I wrote my post about this on Friday and shared it to Facebook, guess what happened? Yes, Facebook does really seem to be encouraging us to use live video.

Feed 165

Feed Feedly News Facebook 165

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 97

Communities Instagram Analytics Exercises 97