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How to use Google Analytics for stronger social media reporting

Sprout Social

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 140
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7 best LinkedIn analytics tools

Unmetric

LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. Rank Ranger.

Analytics 112
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The LinkedIn Analytics That Matter for B2B Marketing

Oktopost

One reason for LinkedIn’s increasing popularity is that B2B marketers use it for lead generation. Up to 80% of B2B marketers’ social media leads stem from LinkedIn’s excellent search capabilities. To get the most mileage from your LinkedIn marketing, you need to understand LinkedIn analytics.

B2B 78
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G2 users have voted Audiense as leaders across the board

Audiense

G2 Crowd has just released the G2 Spring 2021 Reports and thanks to your kind reviews and continued support Audiense has kept its lead in the newly launched Audience Intelligence category as well as Influencer Marketing, Social Media Analytics and Social Media Monitoring. Social Media Analytics. Social Media Analytics.

Analytics 148
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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. Lead Data Enrichment “We need more leads.” “We We need better leads.” Every part of the lead generation process is getting plugged into AI solutions.

Hubspot 129
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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Marketing 131