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How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Even as a smaller, younger pet insurance brand, our consistency sets our performance apart from more established competitors.” Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements.

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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. Craft policies and train your team Start by consulting with your legal and compliance teams, and make them a key partner in validating the legality of your strategy, campaigns and content.

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6 Ways to Boost Your Content Engagement in 2021

Pixlee

You’ll need to collect user data from web analytics, interviews, surveys, and user research to create your customer persona. You can use different types of interactive content depending on your marketing objective, the campaign, and your target audience. A prime example of interactive content is hosting a social media contest.

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Social Media Report Card - Cigna

Unmetric

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media? This is a great way to showcase your company as a community. At a glance, Cigna has.

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How to Get More Email Subscribers with Influencer Marketing

Pixlee

This is a good way to expand your brand’s online community while developing a solid relationship with a social media expert in your sector. Make use of Your Influencer’s Community. This customer uses its influencer cat page to praise pet insurance brand Trupanion for the benefits they’ve reaped from using the service.

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Social media listening examples that will help you unearth better insights

Sprout Social

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Doing so can build community and brand awareness. And social listening can unearth these game-changing insights…if you know how to use it.

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