Webbiquity SMM

JULY 15, 2014

Google certainly knows this – their Webmaster Tools, Analytics and AdWords platforms belong to the most informative, readily available data tracking technology there is online. They bought Adometry , a marketing analytics and optimization platform. It seems this year, they want to improve their platforms even further.

Yahoo 195

Yahoo Marketing Apple Analytics 195

Webbiquity SMM

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. If you are a global brand catering to consumers in different timezones, you may want to increase this frequency further in order to address to these various geographies.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

FEBRUARY 13, 2018

So even if your engagement efforts are focused on just a few platforms, use a social media monitoring tool to check for brand mentions, comments, support issues, etc. across all major social networks. Plan to increase your social media budget. Finally, plan to invest part of that budget in staff training as well.

Social Media 178

Social Media Marketing Hubspot Trends 178

Webbiquity SMM

OCTOBER 6, 2015

Or would a different allocation across channels contribute more to long-term brand success? Third, and most importantly, spending on digital advertising needs to be balanced against other channels, as paid presence is just one pillar of a paid-owned-earned-shared media strategy–and not always the best for achieving long-term brand objectives.

Advertising 100

Advertising Price Research Software 100

Webbiquity SMM

SEPTEMBER 16, 2013

It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. And as with “likes,” if competitors are getting significantly more social mentions than your brand, you need to investigate why. Link Counts.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

MAY 6, 2014

.” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism.

Conference 155

Conference Eventful Social Media Nielsen 155

Webbiquity SMM

OCTOBER 13, 2010

Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. Budget: We don’t need no stinkin’ budget. Nielsen BuzzMetrics.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

DECEMBER 20, 2011

Brand and mention tracking (e.g., Note: Google has indicated that it plans to introduce more advanced analytics for Google+ soon. Lift in branded search visits (another imprecise but correlated measure). . • Retweets (reflects both level of engagement and quality of shared content). Most tweeted links (i.e., Influence (e.g.,

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

MAY 25, 2021

I think what you said about visually appealing B2B brands on Instagram translates just as well, if not more powerfully, to Pinterest. Get actionable analytics and save 5% using discount code: webbiquity. What do you think are the big differences and similarities between B2B and B2C influencer marketing ?

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

JUNE 17, 2014

The old “sales funnel” model is giving way to more sophisticated analytical frameworks. Glenn Taylor reports on the disconnect between what B2B companies tend to say about themselves and what potential customers want to hear (that is, what types of messages contribute most to perceived brand strength.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

MARCH 18, 2011

Analytical. What are the qualifications for such a role? Of course it’s imperative to share beneficial content from others—passing along good stuff you come across is what makes social media “social&# after all—but the most valued social media contributors provide a voice, not just an echo.

Social Media 190

Social Media Retail Authentication Course 190

Webbiquity SMM

SEPTEMBER 1, 2016

Indeed, to best engage global consumers, brands need more than online linguistic fluency. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. Social can help businesses quickly establish and maintain brand awareness and loyalty. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Display a feed of brand-related comments from a variety of social networks on your website. Create video emails? DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

FEBRUARY 2, 2016

Branding Bricks ). Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. Here then, the details. 5 General Digital Marketing Stats. The average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) MediaPost ). Payfirma ). MediaPost ). MarketingProfs ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Webbiquity SMM

JANUARY 2, 2013

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands. The Atlantic ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 3, 2011

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York. aschottmuller. Ellen McGirt.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

AUGUST 23, 2010

Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media&# in the presence of C-level types.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

SEPTEMBER 1, 2010

Christina Warren takes “a look at how PR professionals are using social media (such as driving authenticity ad building brand loyalty) to achieve real results when dealing with business-to-business relationships…(and) some of the tools of the trade that PR pros are using to measure the success of their endeavors.&#

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

JULY 24, 2018

” It impacts not only prospective customers’ brand impressions, but also customer service, recruiting, employee experience, even the company’s supply chain. promote the brand through creation and distribution of share-worthy content. What are people saying about your company / brand on social media sites?

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

AUGUST 5, 2014

For example, if you want to show off a few different photos of a brand new product on Twitter, you can use the gallery card to display shots from several angles. While Twitter cards have been adopted by some major brands, they are still not used by everyone. 4) Create Your Own Branded Hashtag. . • Summary cards with a link.

Tools 195

Tools Twitter Strategy Brands 195

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Influencer marketing has always been a powerful marketing tactic, so branded content Reel ads worked well even for the B2B sector. What worked?

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Real-time monitoring and analytics for Twitter. 1) TwitterCounter. Google Review Count: 436. ” — Cent Muruganandam. Pricing: free. 4) Twitonomy. Google Review Count: 410.

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

MAY 3, 2016

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. A very good spying tool where you can see your competitors website analytics.” ” — RazorSocial (Social Media Analytics). increasing social engagement, website traffic over time, etc.) 3) BuzzSumo.

Tools 100

Tools Sample Samples Price 100

Webbiquity SMM

DECEMBER 15, 2020

Key resource for B2B marketers for brand impact and lead generation. Vaddio, a brand of Legrand AV, manufactures specialty PTZ cameras & professional AV solutions for live production and collaboration applications. The nation’s top business analytics and performance mgmt. solution provider #BigData & #Analytics.

Company 149

Company Twitter Software System 149

Webbiquity SMM

AUGUST 22, 2012

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. PR / media relations : media exposure builds brand recognition.

How To 169

How To Conference Analytics Social Bookmarking 169

Webbiquity SMM

OCTOBER 23, 2012

10 Ways to Build Your Twitter Following Like Big Brands Do by iMedia Connection. “Big brands typically emphasize positive things and never go on a stream of consciousness rant. Tips for Twitter Brand Pages. 4 Ways to Leverage Twitter’s New Brand Pages by iMedia Connection. ” WTF? Twitter Abbreviations.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. Why should brands bother with Twitter? This table says why by Social Media Today.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Angie Schottmuller.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JANUARY 9, 2012

The Right Way to Build Brand(s) via Twitter by iMedia Connection. Twitter Just Announced Brand Pages and a Redesign – What are all the details and why does it look like Facebook? The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur. 6 Ways To Monitor Your Brand On Twitter by OPEN Forum.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

DECEMBER 16, 2014

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. elevating your personal brand or asking for a meeting) and proceeding through characterizing your buyers, social sharing, engaging, and showing personality. What’s your brand personality going to be?”

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

AUGUST 29, 2017

And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research. Second, it has unique features, such as Twitter lists, which can be very powerful for marketers if used strategically.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Webbiquity SMM

MARCH 15, 2016

” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.” These research findings address high-level topics like the value of marketing and the future of brand differentiation. Perhaps not coincidentally, CMOs also plan to boost spending on marketing analytics from 6.4%

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 71% of consumers say that CEO participation in social media leads to improved brand image. ( Internet users and represent the majority of Americans’ time online. MediaPost ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

SEPTEMBER 10, 2012

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. Carrie Corbin leads the employment brand initiatives, recruitment marketing & media strategy as Associate Director – Strategic Staffing & Talent Attraction at AT&T.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

MARCH 3, 2015

How can brands and individuals make their tweets stand out? a third of all Twitter users follow at least one brand, and 67% of them are more likely to buy from brands they follow), when to tweet, what to tweet (“engagement is 200% for tweets with image links”), and “unsaid Tweeting rules.” Dr. William J.

Tips 100

Tips Twitter How To Hashtag 100

Webbiquity SMM

SEPTEMBER 22, 2015

Erik Emanuelli offers compact reviews of free social media monitoring tools ranging from Google Analytics and YouTube Analytics to Twitter-specific tools like Tweetstats and Twitter Counter , which “is a useful service to measure some parameters of Twitter, like the followers growth rate, the average number of tweets per day, and more.

Review 100

Review Tools Social Media HootSuite 100