Oktopost

JANUARY 11, 2024

There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. Visitor analytics tell you how visitors found you, what they did on your website, and for how long, as well as their top landing and exit pages. Best For: SEO specialists and digital marketing teams.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

MAY 18, 2022

By building your own social selling strategy your sales team can be a step ahead of the competition. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” To get the most out of your content, look at what other B2B buyers are using for distribution.

Metrics 136

Metrics B2B Software Social Media 136

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. Essentially, you customize your marketing strategy based on their online behavior, needs, and interests. Quick Links.

B2B 88

B2B Marketing Paid Search Buy 88

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. Often times, it’s from our own internal resources.

Social Media 62

Social Media B2B Sentiment How To 62

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. How will you be incorporating LinkedIn into your social media strategy in 2024? We don’t have to look far for top creator money-making strategies. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. B2B sales have always depended heavily on content marketing, and adding personalization to the mix can be incredibly effective at capturing attention and forging real connections. What are the benefits of content personalization for B2B?

Content 122

Content B2B Statistics Data 122

Oktopost

DECEMBER 21, 2023

In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? Little to no cost There are very few upfront costs to this strategy. Here’s a quick breakdown of both strategies.

Discount 123

Discount Marketing How To B2B 123

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. DemandGen Report – 2016 Content Preferences Survey ).

Strategy 59

Strategy Content Compete B2B 59

Sprout Social

FEBRUARY 12, 2024

Plus, the three critical components of an effective influencer marketing strategy you need to know. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. This also means establishing consistent messaging across all platforms.

Influencer 103

Influencer Marketing Collaboration ROI 103

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, then we think you’ll find a lot to love in this post! More engagement, more clicks, and lower ROI.

Influencer 75

Influencer Strategy Marketing Survey 75

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Streamline content creation, social customer care strategy and messaging optimization across every touchpoint. Guide multiple departments.

Examples 100

Examples Template Templates How To 100

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. When you put out a survey, you’re getting input from your current customers. What is social media intelligence?

Social Media 111

Social Media Sentiment Survey Marketing 111

Sprout Social

NOVEMBER 23, 2022

In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. Why is LinkedIn employee advocacy right for your social strategy? Tip 2: Set goals for your strategy. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

LinkedIn 110

LinkedIn Tips Curation Training 110

Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Looking at the facts, I understood that B2B marketers need to rethink their social media strategy. But Fujitsu and Pyramid Analytics are not alone. The facts are there.

B2B 111

B2B Social Media Organization Study 111

The Realtime Report

NOVEMBER 12, 2021

So, you should optimize your images, use keyword implementation, and create a content strategy when prioritizing SEO. A general rule of thumb for B2B is minimal clutter. Nevertheless, it would be best if you still incorporated analytics to know what works best for you. Disregarding Social Media. Final Words….

Marketing 91

Marketing Startup SEO Applications 91

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Then, devise consistent strategies across your website and all social media platforms.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. The CMO Survey ). Google Analytics) at 59%.

Social Media 100

Social Media Marketing Survey Metrics 100

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. According to a recent survey , the average sales rep spends just over a third of their work hours actually prospecting, meeting, and following up with leads. multichannel sales automation platform. .

Tools 98

Tools Hubspot B2B Price 98

Keyhole.co

NOVEMBER 29, 2023

YouTube Studio A tool from YouTube itself, YouTube Analytics , should be your first to-go choice. It gives detailed information on crucial parts you might need to audit your content strategy. A few tracking platforms might only give you analytics once you reach a certain number of views or subscribers. to 6:00 p.m. to 11:00 a.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JULY 6, 2022

Many brands use Twitter as part of their customer care strategy , as an alternative to calling customer support. The top times to post on Twitter we found above may help you determine when you should focus on prioritizing publishing new content versus devoting resources to customer support or consider a multiple Twitter account strategy.

Twitter 101

Twitter Tourism Travel Education 101

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 143

B2B Research Influencer Marketing 143

Convince & Convert

MARCH 6, 2017

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” ” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar.

Social Media 119

Social Media NGO ROI Research 119

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). Create content and email marketing strategies with an approach that reflects the personality of the audience.

Content 92

Content Sample Samples Sentiment 92

Keyhole.co

MAY 9, 2023

A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. Strengthen omnichannel marketing strategy: The contests drive traffic to multiple channels, including social media accounts (Facebook, LinkedIn, and other platforms), email newsletters, and websites. How to run successful Instagram giveaways?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Webbiquity SMM

JANUARY 2, 2013

e-Strategy Trends ). e-Strategy Trends ). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . This present approach has a better chance of converting an audience into leads.

Comparison 145

Comparison SEO Curation Domain Name 145

Keyhole.co

JUNE 9, 2023

For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends. Also, do check out your competitors’ analytics ! Hubspot did a survey with over 1000 social media marketers. Here’s the roundup of the best time to post on Facebook.

Facebook 52

Facebook Guidelines Activities Feed 52

Sprout Social

NOVEMBER 1, 2021

A good employee advocacy strategy will enable your employees to: Amplify company messages and promotions, which increases brand awareness. Coordinating an effective social media advocacy strategy can involve more work than the other two types, but it can also have a high ROI. What is employee advocacy? Establishes thought leadership.

Training 120

Training Study Metrics Social Media 120

Social Media Strategies Summit

NOVEMBER 18, 2022

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. We’ll cover all those points (and more) in our complete social media strategy creation guide. TikTok Marketing Strategy. Let’s get into it.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

DECEMBER 9, 2020

With brands feeling empowered to take certain services in house, agencies are tasked with filling the skills gap, offering expertise and strategy to help their clients achieve their goals. . Listing out social media services individually also allows agencies to clearly define the goal, scope and strategies included with each service.

Proposal 101

Proposal Price Project Education 101

Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Although earned media looks appealing to B2B marketers there are also some major stumbling blocks: Identifying and connecting with the right influencers. .

Case Study 40

Case Study B2B Project ROI 40

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Webbiquity SMM

AUGUST 23, 2010

Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media&# in the presence of C-level types.

ROI 193

ROI Social Media Vocus Metrics 193

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144