Unmetric

JULY 2, 2019

LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. G2Crowd Rating: 4.2.

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Analytics LinkedIn Tools Analysis 112

Oktopost

SEPTEMBER 9, 2019

As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Digital marketing and the technology that supports it is changing every day, and b2b marketing tools offer stronger support for lead generation efforts than ever before.

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B2B Tools Metadata Marketing 77

Oktopost

JUNE 18, 2019

With all that available, there’s no excuse for running a business-to-business marketing campaign that can be accurately described as, “throwing stuff at the wall and seeing what sticks”. For digital marketers, that’s even more important. These days, marketing initiatives have to justify their existence by showing measurable results.

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B2B Strategy Marketing Conference 95

Oktopost

JANUARY 13, 2022

Cristy Garcia, Vice President of Marketing at impact.com takes on driving pipeline growth! Want to hear more from renowned marketing leaders? Cristy Garcia, Vice President of Marketing at impact.com takes the mic on Oktopost’s Radically Transparent with host Jennifer Gutman. Listen to the podcast: ? Episode Summary.

B2B 114

B2B Apple Hosting Analytics 114

Oktopost

FEBRUARY 16, 2022

Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience. Watch the recording: Want to hear more from renowned marketing leaders on customer experience? Host, Jennifer Gutman, and her guest, Amisha Ghandi , SVP Marketing of Tipalti , reveal what it means to meet customers where they are, and do it well.

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B2B Apple Hosting Meeting 125

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. CoSchedule is a one-stop platform for all your marketing needs.

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Analytics Tools Social Media Curation 125

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

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Discount Marketing How To B2B 127

Oktopost

JULY 7, 2021

Listen to the podcast: For more thought leadership on ABM and holding both sales and marketing accountable for revenue, check out our Radically Transparent podcast on Apple Podcasts , Spotify or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Eric Williamson.

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B2B Apple Microsoft Authentication 117

Oktopost

APRIL 7, 2022

Senior Director, Global Marketing at VISA, Avnita Gulati, talks about Account-based marketing and how to apply it properly with buy-in from the whole team. Watch the recording: Want to hear more from renowned B2B marketing leaders? Account-based marketing (or ABM, since every marketer loves an acronym) is all the rage.

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B2B Apple Marketing Buy 62

Oktopost

AUGUST 26, 2021

Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today. Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Meet Auseh Britt.

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Eventful B2B Apple Hotels 118

Oktopost

MAY 20, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on the challenges confronting legal marketers and to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

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B2B Marketing Apple Compete 62

Oktopost

JUNE 8, 2022

Want to hear more from famous B2B marketing leaders? We are trained as marketers and professionals to be true to ourselves because being ourselves is to our strategic advantage. But what happens when authenticity is staged – or even strategically calculated to fit a marketing strategy? Catch all episodes here.

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Authentication Social Media B2B Apple 118

Oktopost

AUGUST 12, 2021

Watch the recording: Want to hear more from renowned marketing leaders? Allen was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. Radically Transparent , is a podcast geared towards the modern-day B2B marketer.

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B2B Apple Microsoft Startup 118

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

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Influencer LinkedIn B2B Industry 88

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Social Media B2B Marketing SEO 245

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? Social media analytics.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Oktopost specializes in social media management for B2B companies. Ten Great Brand Monitoring Tools. Brandwatch. .

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Tools B2B Sentiment Notification 116

Oktopost

JULY 29, 2021

Watch the recording: Want to hear more from renowned marketing leaders? He spun Brandwatch out as a product company in 2006 and launched the first version of ‘Brandwatch Analytics’ in August 2007. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Meet Giles Palmer.

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Crimson Hexagon B2B Apple Authentication 62

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

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Reputation Brands Construction How To 59

Oktopost

JULY 29, 2022

In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! Hot Topics: Golden community building tips for B2B brands. She’s worked for big brands such as T-Mobile, Sprint, and Samsung, managing social media from daily content to analytics.

Community building 62

Community building Communities Tourism Social Media Management 62

Sprout Social

OCTOBER 4, 2022

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. So if you’re looking for ways to improve your LinkedIn marketing strategy , read on to learn how to use LinkedIn creator mode for your brand. LinkedIn creator mode pros and cons.

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LinkedIn How To Newsletter Hashtag 124

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. Respond to comments in real time.

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Engagement Social Media How To Hubspot 156

Oktopost

SEPTEMBER 4, 2019

The art of marketing defies easy definition. Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. Under such a broad category, it’s no wonder that technological marketing tools pop up like mushrooms after a rainstorm.

Software 81

Software Research Marketing Price 81

Twist Image

MARCH 15, 2017

You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. digital marketing. marketing blog.

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B2B Case Study Mobile Data 80

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. You’re not alone.

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Conversation Facebook Guidelines B2B 276

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder.

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LinkedIn Tips Skills URL 113

Sprout Social

AUGUST 24, 2022

The transferable skills gained in the role lead to many different career paths—including chief marketing officer and social media executive. Stepping into a social media manager role is the right choice for people who want to help shape a brand’s story, build an online community, reach business goals and pursue a long-term marketing career.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Direct Marketing Observations

MARCH 31, 2011

We being the one’s that were there early on who experienced the magic of connecting with someone as smart as say Gavin Heaton or Tom Martin and having them host our social media tweetchat. Great for us but what about B2B ? Well we have evolved. There was always the missing component. An outcome. A means to an end.

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ScoutLabs Conversation Radian6 Lithium 159

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. However, with over 2 million brands leveraging this platform for marketing, it’s challenging to stand out from the crowd.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Sprout Social

FEBRUARY 5, 2024

Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action. And Gen Z is more multicultural than ever,” says Jayde Powell , content creator, marketing strategist and host of #CreatorTeaTalk. She says doing this can help maintain authenticity.

Social Media 112

Social Media Authentication Communities Campaign 112

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Step 8: Host a LinkedIn Live to engage with your followers. Keyhole’s LinkedIn Hashtag Analytics helps you determine which hashtags your audience likes and dislikes and how often you should use them in your posts.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Step 8: Host a LinkedIn Live to engage with your followers. Keyhole’s LinkedIn Hashtag Analytics helps you determine which hashtags your audience likes and dislikes and how often you should use them in your posts.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Moving beyond your website, the concept of analytics is also strongly applicable to your other online initiatives as well.

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Facebook Web 2.0 Startup Applications 185

Oktopost

JUNE 16, 2022

Matthew Balcerek, recently named in Forbes 30 Under 30, and marketing leader at Debbie takes the hot seat. Want to hear more from renowned B2B marketing leaders? Matt Balcerek, a recent Forbes 30 Under 30 lister, is currently leading marketing at US-based fintech – Debbie – the first rewards platform for debt payoff.

Banking 25

Banking B2B Apple Forums 25

Sprout Social

APRIL 2, 2019

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. Eighty marketers came together to network and share insights about the evolution of people’s expectations for today’s brand/consumer relationships.

Sports 107

Sports Communities Sentiment Team 107

Writtent Blog

DECEMBER 22, 2013

No one needs conferences more than digital marketers. Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. Adobe Summit: The Digital Marketing Conference – March 24-28, 2014. IRCE: Forward Mobility.

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Conference Marketing Education Hubspot 60