Social Media Strategies Summit

MARCH 6, 2024

Google Analytics can be an unlikely ally here. For instance, this brand’s Google Analytics shows that a decent chunk of its audience works in or is interested in technology. Again, Google Analytics (or whatever web analytics tool you use) can help you here, showing you which social networks are bringing visitors to your site.

Social Media 215

Social Media How To Survey Analytics 215

Keyhole.co

DECEMBER 21, 2022

billion monthly active users , YouTube generates the second-highest traffic of any website worldwide, second only to Google. While YouTube offers its dashboard for analytics, it does not have competitor analysis features. What is YouTube competitor analysis? Now imagine if your brand didn’t leverage such a powerful platform.

Analysis 52

Analysis YouTube How To Comparison 52

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 106

Analysis Sentiment Marketing How To 106

Keyhole.co

DECEMBER 7, 2022

In this blog, we’ll look at how you can do a Twitter competitor analysis in 5 simple steps. But first, let’s have a look at what we mean by competitor analysis on Twitter. What is a Twitter competitor analysis? Twitter competitor analysis is when brands dissect their competitors’ performance on Twitter. Source: Uber.

Analysis 52

Analysis Twitter How To Comparison 52

Buffer Social

JULY 27, 2022

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. Publishing regularly on your Google Business Profile. ’ or ‘since when could you post on Google?’ The Google Business Profiles for popular locations in London.

Organization 96

Organization Google Real Estate Review 96

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 98

Research How To Marketing Price 98

Adam Sherk

JULY 9, 2013

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. To help with that I’ve outlined a basic workflow for using keyword research for editorial content planning.

Research 183

Research Content Hitwise Adwords 183

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Their clients are provided with market analysis and presented with undiscovered opportunities. It provides market analysis, dossiers, and raw information. Google Trends. Google Keyword Tools.

Software 81

Software Research Marketing Price 81

The Realtime Report

AUGUST 8, 2019

Research Shows How Much Value Consumers Assign To Various Apps. Suppose Google and consumers had to agree on a price for Google Maps? Google Maps. Google Drive. Google Translate. Per this analysis, all nine companies for which we projected revenue would stand to earn more in a hypothetical paid future.

Research 79

Research Reddit Project Survey 79

Webbiquity SMM

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. Use tools like SEMrush , Google Search Console, and web analytics software to conduct comprehensive audits.

Social Media 267

Social Media Tips Marketing HootSuite 267

Pam Moore

OCTOBER 20, 2020

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Target Customer Research in a Nutshell . Do you REALLY know your customer?

Research 78

Research Template Templates Training 78

WebInKnow

APRIL 25, 2023

The Washington Post released a fascinating analysis of how AI chatbots gather content on the public Web. The report, Inside the secret list of websites that make AI like ChatGPT sound smart (subscription required) is a fascinating read.

Training 80

Training Analysis Content Google 80

Waxing UnLyrical

MARCH 22, 2011

However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. On the different types of research: primary, secondary, etc.:

Research 172

Research Focus Group Survey Statistics 172

Kikolani

JULY 1, 2010

These factors are essential in helping you improve your Google Rank! Before starting your research, it is important to note that there is no “magical&# process which assures you the top position in a search engine. The competition from many other websites are too well known and will beat out your Google rank.

Research 142

Research Adwords SEO Software 142

Writtent Blog

JUNE 17, 2013

Effective online marketing starts with thorough keyword research. But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. Finding the right keywords takes time and effort, but a good keyword research tool makes the process much faster and easier.

Research 89

Research Tools Module Adwords 89

Unmetric

AUGUST 2, 2016

You can write off the hours you spend on Buzzfeed and 9gag as research. If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations. Process Management Whitespace Analysis. Whitespace Analysis is a term usually used in process management.

Analysis 60

Analysis Content Airlines How To 60

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. For example, you might find your competitor gets consistently get good reviews on Google about their customer service. Once you’ve got that down, it’s time to do your research.

Sentiment 97

Sentiment Metrics Analysis Trends 97

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Research 194

Research Engagement Strategy Facebook 194

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Polls are about declared, conscious statements: Big Data is about undeclared analysis. Does Facebook do Sentiment Analysis? How to do Facebook Marketing Research.

Research 107

Research Nielsen Sentiment Facebook 107

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. This year’s analysis draws from an impressive 6.2 Buyer-level intent data is perhaps the best means to accomplishing this.

B2B 100

B2B Report Case Study Content 100

Sherrilynne Starkie

AUGUST 8, 2018

It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. Google launches three new ways to tell data stories. Three new features in Google’s Data Studio make analysis and reporting easier.

API 150

API YouTube Data News 150

Buffer Social

NOVEMBER 2, 2022

So, to test my hunch, I spent a few months researching. I condu c ted a mix of third-party and first party research. All my third-party analysis is based on some great research conducted by others (which I’ve linked to below). To dig a little deeper, let’s dive into our analysis.

Analysis 85

Analysis Sample Samples Social Networking 85

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research. This makes it a robust tool for market and competitor research. What is social listening? Pricing is available on request.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Kikolani

SEPTEMBER 13, 2016

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis.

Metrics 60

Metrics Analysis SEO NoFollow 60

Kikolani

SEPTEMBER 13, 2016

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis.

Metrics 60

Metrics Analysis SEO NoFollow 60

Razor Social

OCTOBER 5, 2016

The SEO title (quite often called the meta title) is not displayed on your page but is an important factor for Google when indexing your post. When you search for something on Google the first line of search results is the meta title. This will do an analysis of up to 500 pages for free. Performing a H1 test.

Google 105

Google How To SEO Analysis 105

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Tools 62

Tools B2B Hubspot Analytics 62

Proactive Report

OCTOBER 30, 2023

Generative AI services like ChatGPT can be incredibly helpful for research and drafting content. Audience Analysis Knowing as much as you can about your audience has always been the key to success. With audience tracking and analysis you can gather all kinds of data and discover the true sources of influence for an audience.

Trends 72

Trends Marketing Wikipedia Survey 72

Keyhole.co

MAY 12, 2023

Competitor analysis Want to know what your competitors are doing? Trend analysis Keep in check what’s popular right now and use those keywords to get more traffic. Market research Keyword monitoring is another effective market research tactic that involves gathering information about your target audience.

Tools 52

Tools Strategy Marketing Analysis 52

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

MARCH 28, 2022

Across departments, every employee in your organization should be a competitive analysis detective, constantly looking for clues on what’s coming up in your industry. Relentless researchers. It is a fallacy to think that all of your competitor’s key information will be readily available on the first page of Google search results.

System 106

System How To Analysis Team 106

Kikolani

NOVEMBER 19, 2015

We are offering you two tools that might come in hand in your quest of spotting market opportunities: Google Trends and BrandMentions. While Google Trends, as the name states, helps you to figure out the trends in whatever niche you can think of, BrandMentions helps you find each and every fresh and relevant mention.

Research 60

Research Marketing Trends Analysis 60

Bill Hartzer

DECEMBER 23, 2010

One of the most important, if not the most important, part of search engine optimization is keyword research. Properly researching the keywords and keyword phrases is important for several reasons. Here are five keyword research tips that will help your overall search engine optimization efforts. Competitive Analysis.

Engineering 110

Engineering Research Widget Tips 110

Sprout Social

JANUARY 9, 2024

Carve out time for audience research and build the resources and the right infrastructure into your budget. Audience research Every audience is different. Research how your customers want to engage with you, and what kind of personalization efforts would resonate most.

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

OCTOBER 19, 2023

This is where something like social media sentiment analysis can really save the day. Gain a competitive advantage by tracking trends Reputation monitoring is invaluable for the sake of competitive analysis. But again, conversations relevant to your reputation go far beyond managing Google reviews.

Reputation 97

Reputation Sentiment Analysis Notification 97

Writtent Blog

JULY 22, 2013

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis?

Analysis 106

Analysis BuzzStream Marketing SEO 106