Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

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Analysis Sentiment Marketing How To 105

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 110

Process Sentiment Analysis Applications 110

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. Enter: named entity recognition (NER).

Brands 85

Brands Sentiment Analysis Marketing 85

Oktopost

MARCH 20, 2022

With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time. Benchmarking and competitor analysis. Tracking customer conversations, industry trends, and influencers. Research engine for agile product teams.

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Conversation Sentiment B2B Module 118

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement.

Team 87

Team Tools Marketing Hubspot 87

Webbiquity SMM

JANUARY 31, 2019

Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Which tools to use is up to you, but try to pick a service that will keep all your data together for easier analysis, as well as one that won’t try to keep additional data behind paywalls. There shouldn’t be dissonance here.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. A few things: I believe the problems in this space are not just smart Engineering problems. We are an engine!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Keyhole.co

SEPTEMBER 12, 2023

You can also monitor audience response to different trends and choose the ones most relevant to you. Sprout Social also detects trends and gives you ideas for future posts. Keeping up with rapidly changing trends is also tricky. It offers a self-learning engine to discover the best content ideas in seconds.

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

MAY 12, 2023

Competitor analysis Want to know what your competitors are doing? Trend analysis Keep in check what’s popular right now and use those keywords to get more traffic. SEO optimization Do you regularly optimize your website to rank higher in search engine results pages? Watch out for every trend on Keyhole 10.

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Tools Strategy Marketing Analysis 52

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Best of all? Price: Free. Start your free trial today.

Tools 52

Tools Social Media Sentiment Price 52

Ignite Social Media

OCTOBER 4, 2016

Tools that provide monitoring services are doorways into a world of product feedback, customer complaints & praise, competitor announcements, industry trends and much, much more, such as conversations around Making a Murderer or pets on Instagram. After entering your query it returns results blogs, tweets, news, etc.

Tools 152

Tools Social Media RSS Analysis 152

Sprout Social

FEBRUARY 13, 2019

From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis. Put social data in the spotlight.

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Authentication Analysis Sentiment Tumblr 102

Unmetric

SEPTEMBER 9, 2019

Sentiment analysis helps you identify how a certain brand or post is perceived by people. By applying sentiment analysis on your competitor’s profile you can, to a certain degree, get an idea of how people had reacted to a competitor’s campaign and in turn borrow ideas from them to tweak yours. G2Crowd Rating: N/A.

Tools 85

Tools Hitwise Analysis Price 85

Net-Savvy Executive

FEBRUARY 27, 2012

Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language. Adding more languages to the analytics engine of a social media platform is hard work. Apply text analytics to content in the language.

Analysis 71

Analysis Social Media Sentiment Directory 71

Keyhole.co

SEPTEMBER 12, 2023

It tells the search engine to dig out content with the exact phrase as it’s entered, in the same order. However, tracking trending hashtags isn’t enough to dig into the context. Here, filtering your results using Twitter’s search operators can pin down the contextual relevance of trending topics.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Oktopost

SEPTEMBER 21, 2020

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. The COVID-19 crisis has caused massive and sudden changes, leading to new trends, shifting expectations, and an uncertain future for many businesses. Granular sentiment analysis.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

MAY 24, 2022

Search engine results. That said, there are overarching trends on what to look for in each media bucket. However, if you want to measure how performance is trending over time, rely on benchmarking. The goal of earned media is to ensure sentiment around your brand is positive. Sentiment data. Earned media examples.

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Sentiment Metrics Hashtag Review 97

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Social listening tools automatically capture mentions of your brand, or other defined target keywords, and measure sentiment over time. What is Reddit? The joys of technology.

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Reddit Brands Meme Forums 100

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. BrandMentions 5. Digimind 9.

Sentiment 59

Sentiment Analysis Tools Price 59

Razor Social

MARCH 30, 2016

Are you monitoring the trends related to conversations about your brand? Campaign Analysis. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Techipedia: Tamar Weinberg

AUGUST 17, 2011

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Webbiquity SMM

OCTOBER 13, 2010

Results can be exported to Excel for further sorting and analysis. Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. Social Mention.

SM2 202

SM2 Vocus Alterian Radian6 202

Sprout Social

SEPTEMBER 18, 2023

According to The Sprout Social Index™ 2023 , 38% of consumers agree that the most memorable brands on social prioritize original content over following trending topics. Reputation management : Sprout’s Social Listening capabilities detect a crisis early and enable you to identify unfamiliar trending words from customer conversations.

Marketing 131

Marketing How To Sample Samples 131

Unmetric

JUNE 11, 2019

The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Followerwonk.

Analytics 125

Analytics Tools Social Media Curation 125

ProBlogger

DECEMBER 6, 2022

Artificial intelligence (AI) is increasingly being used by bloggers to automate mundane and time-consuming tasks, such as optimizing blog posts for search engines, finding content ideas, and curating content from other sources. AI can also be used to analyze data about blog readers, discover new trends, and measure the success of content.

Curation 38

Curation Sentiment Curata Blogger 38

Sprout Social

JUNE 28, 2023

You may use email, social media, audience analysis, workflow, analytics or advertising automation, or a combination of all of these. Audience analysis automation We’ve all been served an ad or email that doesn’t match our interests. Audience analysis helps prevent this. What are examples of marketing automation?

Team 109

Team Hubspot Marketing SMS 109

Bill Hartzer

DECEMBER 3, 2010

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword.

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Platform Sentiment Press Release Technorati 104

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Put another way, it’s the opposite of search engine marketing (smart companies use both).

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

JANUARY 24, 2011

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Put another way, it’s the opposite of search engine marketing (smart companies use both).

Metrics 167

Metrics Social Media Adwords ROI 167

Bill Hartzer

MAY 26, 2010

Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry. Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind.

Cymfony 152

Cymfony Social Media Tools SM2 152

Keyhole.co

MAY 24, 2023

These power stats reveal how crucial competitor analysis is as a part of rudimentary marketing. There are tons of competitor analysis tools for accomplishing a specific goal. Why do you need competitor analysis in the first place? Competitor analysis tools can help you do just that. Of course not!

Analysis 52

Analysis Types Tools Price 52

Sprout Social

FEBRUARY 22, 2024

To find the right influencers and optimize future campaigns, you’ll need access to audience demographics, brand affinity, competitor analysis, industry trends and so much more. If you use Sprout, you can find the best influencers for your campaign with Tagger’s social intelligence engine, Signals.

ROI 105

ROI Analytics Influencer Campaign 105

Razor Social

MAY 15, 2019

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. improved sentiment) More product enquiries, trials Visits to specific landing pages Decision Higher proposal rates from interested prospects Action Higher conversion rates than cold channels Advocacy Referrals from existing customers.

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Influencer Social Media How To Campaign 104

Sprout Social

MARCH 27, 2024

It helps you increase brand trust, leads to higher search engine rankings and ultimately, attracts more customers. Fuels competitor analysis Review management platforms give you a unique view of customer sentiment on competitor products and services such as revealing common pain points. Use this information to your advantage.

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Review Brands Sentiment Reputation 83