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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 129
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. This is where data analysis comes in.

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45 of the Best Social Media Analytics Tools

agora pulse

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. You can download this free SMART goals guide to help you with that planning. What Are the Most Important Social Media Metrics?

Analytics 179
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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. The tool is excellent for trend analysis as well. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Data mining and sentiment tagging can be improved a lot more.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. On top of that, you can download your full stats to an Excel doc from there you can use Excel powers to sort and filter your stats to identify best-performing tweets and trends that accounted for that success. Union Metrics.

Analytics 204
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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies.

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How Do I Calculate Follower Growth Rate?

Keyhole.co

Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof. Add trackers and profiles to its dashboard, and Keyhole will pull in detailed metric analysis in no time. You can even download and share them as reports for marketing ROI overview.

Metrics 52