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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

This maximizes your return on investment (ROI) while saving your marketing team the cumbersome task of monitoring and adjusting ad copy manually. Check out Sprout’s social ad reporting capabilities to boost ROI from the paid content you’re scheduling. Download the Sprout Social Index™ today.

Strategy 126
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. New to data analysis?

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Proving Value vs ROI in PR

Proactive Report

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Conversions – sign-ups, downloads, purchases. Proving Value. Value is subjective. Tools you can use.

ROI 69
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45 of the Best Social Media Analytics Tools

agora pulse

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. You can download this free SMART goals guide to help you with that planning. What Are the Most Important Social Media Metrics?

Analytics 179
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10 metrics to track influencer marketing success in 2024

Sprout Social

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. You can view metrics like positive sentiment and total engagement. It can also give you metrics based on your competitor’s activities.

Metrics 98
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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Bonus: Download a free guide to learn how to use social media monitoring to get more customers and boost sales. You can also use this information to test messaging and measure ROI. This way you can attain even deeper insights on your brand’s sentiment all over the world. General trends that apply to your industry. Talkwalker.

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company.