Instagram Stories VS. Snapchat Stories: What It Means for Marketers
AUGUST 2, 2016
Key features (and what they mean for marketers): Text and Drawing Tools Available. What it means for marketers: . Instagram is letting you see how many people (and exactly which people) watch each piece of your story, so you can understand which content hits with your different target marketing personas. What it means for marketers: . What it means for marketers: .
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
10 Actionable Video Basics for Social Media Marketing
AUGUST 15, 2016
73% of marketers say they will increase their use of video in 2016. In today’s social climate, savvy, ambitious social marketers must serve up strong video content. The Social Marketer’s Guide to Social Media ROI Download. Over fifty-one percent of marketing pros feel that video offers the best return on investment for their web marketing dollars.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. In later sections, the report also looks at each of these channels individually to understand marketers’ interest in them.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Here are the must-know tidbits from this year’s Report for digital marketers, and how you can incorporate these learnings in your own strategy. 2016 Instagram Strategy Kit Download. And this is the social marketer’s advantage.
8 Ways to Consistently Generate Excellent Content for Social Marketing
AUGUST 4, 2016
Solid content is integral to a social media marketing strategy. How to Create a Conversion-Based Social Campaign Download. Websites like Statista and Nielsen regularly release reliable studies on general marketing and social media areas. 7. Education & Analysis Social MediaYour campaigns aren’t going to work if the kernel (the content) is not appealing. Your
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
5 Tips for Cracking the Social Marketing Code
JUNE 9, 2016
A solid social marketing strategy is invaluable for any brand, big or small. Social is getting more attention and budget dollars than ever before, but we often forget about the ways that social can help other parts of your marketing organization. What does this mean for marketers? What #Twitter ’s new 140-character limit means for #socialmedia marketers: https://t.co/6sj2NLFz5k
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. by Marketing Insider Group.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. Through downloads?
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. Download the free 102-page buyer’s guide. The Buyers guide is based on the analysis of 400+ in-depth reviews and thousands of insights from real software users. Publishing.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. Some of the campaigns are touching, some are thought provoking, and some are fun, but all provide lessons social media marketers can learn from, during the Olympics or otherwise. 1. Brand Profiles & Case Studies Education & Analysis Social MediaThe first time that South Sudan is competing as a nation. Chobani.
10 Creative Brands Making Instagram Stories Now
AUGUST 8, 2016
Last week, we explained Instagram Stories, broke down how they compare to Snapchat, and gave you the marketers’ perspective. Metrics to Measure Brand on Social Download. This is an important analytical reminder for all you smart marketers out there. Download the 2016 Instagram Strategy Kit now. Education & Analysis Social MediaBeyond Yoga. Aritzia.
How to Use Emojis in Your Twitter Strategy (Yes, Really)
JULY 25, 2016
That said, more and more brands are making emojis an integral part of their social marketing toolboxes, especially on Twitter. This new feature uses emoji activity as a signal of a person’s mood or mindset — unlocking unique opportunities for marketers. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Education & Analysis Social Media
Who “Owns” Social Media Data at Your Company?
JULY 26, 2016
Ways to Make Social a Critical Part of Your Marketing Strategy Download. Email marketing, media buying, marcomm, social, content, performance marketing…Each team is working to drive the most value, and this can create a sense of competition. Awesome Things That a Social API Enables Download. Social Data “Owned” by Marketing Analytics Team.
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.
The 5 Biggest Changes to Visual Content on Social
JULY 19, 2016
As social media marketers, we hear it all day, everyday: “Visuals are essential to social media success.” Future of Social Download. Sophisticated marketers departed from the traditional video format to explore this new and creative video method, which allowed for more opportunities to showcase products and experiences. Education & Analysis Social Media
A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
MAY 23, 2016
You’re Doing Social Wrong Download. The Role of Social Analytics in Optimizing a Social Plan Download. Because Marketo is a full-scale marketing automation platform. Education & Analysis Social MediaIn the early morning hours of September 24th, 2015, Kyle Rush sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure.
10 Social Lessons for B2B Companies
JULY 20, 2016
10 Tips for Increasing Brand Engagement on Instagram Download. This chart is an example of the insight you can generate through competitive analysis. It comes from Simply Measured’s Twitter Competitive Analysis Report. 2016 Social Marketing Planning Guide Download. Keys to Cross-Channel Social Analysis Download. Get Blogging. Get Creative.
6 Ways to Optimize Your Instagram Account for eCommerce
MAY 26, 2016
This breadth of users and high level of engagement makes Instagram an optimal platform to help your brand market and sell on social. Once you’ve determined which visuals perform best, don’t be afraid to reuse them on other marketing channels. 3. Just be sure to ask for your customers’ explicit permission before featuring them on your marketing channels. 4.
3 Ways to Revamp an Aging Social Strategy
MAY 20, 2016
Future of Social Download. Marketers have always tried to deliver personalized experiences to customers without facing the overwhelming costs of customization. In recent times, big brands like Starbucks, Oreo , and Nutella have seen success in pairing user-generated content with a personalized marketing experience. Education & Analysis Social MediaTwo people?
CMOs: Shedding light on marketing performance
Buzz Marketing for Technology
APRIL 18, 2012
But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. Now CMOs can create the same level of visibility into their marketing spend that other operational areas have done for years.
10 Outreach Tools Every Marketer Needs
MAY 31, 2016
The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. This is a tremendous opportunity for marketers to get their name in front of people and capture their attention via innovative internet marketing tactics. These are the tools that any versatile marketer’s arsenal should contain.
How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016
AUGUST 16, 2016
The Social Marketer’s Content Optimization Cheat Sheet Download. Education & Analysis News & Events Social MediaCoca-Cola is the longest continuous sponsor of the Olympics,going back almost 88 years. The company first sponsored the 1928 Olympic Games in Amsterdam, and has supported every Olympics game since. These values are core to Coca-Cola. THATSGOLD. Olympian.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. Enjoy!
Why Data Should Be at the Core of Your PR Efforts
JUNE 20, 2016
As a PR professional and social media marketer at PR tech company AirPR , I’m here to explain why data should inform your PR efforts. Why is this relevant to social media marketers? Marketers in all sectors — especially those that are new (i.e. The Social Media Metrics Map Download. Education & Analysis Social MediaThis cannot be stressed enough.
Social Marketers, CMO’s Are Most Worried About These Things
AUGUST 24, 2016
With only a certain amount of budget and a seemingly endless list of goals, CMO’s are looking to balance the art and science of marketing. And you, the social marketer, can help (and maybe get some extra budget for your social team along the way). How Your Social Data Can Benefit Every Department Download. The Role of Social Analytics in Optimizing a Social Plan Download.
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
2016 Social + Digital Marketing Predictions Download. Recommendations: Begin to think about what a messenger social marketing and/or customer support program could look like, if it fits with your brand, and what type of internal team investment would be needed to implement one. Education & Analysis Social MediaThere are currently 2.6 billion by 2020.
Lessons From Testing Facebook Live, 360 Video and Images, and Snapchat Geofilters
AUGUST 1, 2016
Future of Social Download. Oftentimes, innovation can serve as differentiation within your market regardless of your brand placement, and experimentation is key to staying competitive in social media marketing. When considering new features or channels, social media marketers need to stay agile , take small risks, and monitor performance. Why they’re looking to do it.
4 Key Insights from Our Dark Social Webinar
JUNE 15, 2016
Brewster Stanislaw, Director of Product at Simply Measured, covered: The growing impact Dark Social has on social marketers. Dark social shares are lower in the marketing funnel, since people share links with those close to them when they’re already considering a product or service. Career development is suffering for social marketers. How you can measure Dark Social.
4 Reasons to Start a Career in Social Media
AUGUST 5, 2016
Answering Your Boss’s Questions about Your Social Campaigns Download. For example, Instagram’s announcement means that marketers have to learn about the new features, experiment, and decide whether it’s right for their brand. Education & Analysis Social MediaThe social media industry has grown a crazy amount in the past couple years. It’s been quite a wild ride.
What You Should Have Your Social Media Intern Do
JULY 28, 2016
Social Media On-Boarding Download. The great thing about working for a social media analytics company that serves social marketers is that when we hire a social marketer, they are a perfect guinea pig for testing and getting feedback on our product. How to Use Facebook Data to Analyze Your Competitors Download. Education & Analysis Social MediaPlan Campaigns.
What Every Social Media Intern Needs to Know
JULY 22, 2016
started with high level objectives that mapped to the marketing team’s objectives, set measurable goals, and then began to build out a tactical plan. At Simply Measured, I’m fortunate enough not to just learn about social media, but also strategy, analytics, marketing, and much more. Quick Guide to Twitter Metrics & Definitions Download. It’s a Team Effort.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. What would you love to see stricken from marketing speak forever?
Do You Know What Your Audience Wants to See on Instagram?
MAY 16, 2016
4 Ways to Make Social a Critical Part of Your Marketing Strategy Download. This is the perfect moment for competitive analysis. Run analysis to understand how their efforts around these topics and trends have contributed to engagement and more direct business goals, as well. . Education & Analysis Social MediaStep 1: Know What They’re Talking About.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid? ” The solution?
How the Portland Trail Blazers Became the NBA’s #1 Ranked Twitter Account
JUNE 1, 2016
Fast-forward nine years and there isn’t a (good) marketing strategy on the planet that doesn’t include Twitter. Quick Guide to Twitter Metrics & Definitions Download. How to Build a Better Social Media Team Download. Brand Profiles & Case Studies Education & Analysis Social MediaThree thousand, two hundred and eighty-six days ago, the Portland Trail Blazers sent their first (and likely most infamous) Tweet. Being excited after getting the #1 draft pick in the 2007 NBA Draft. — Trail Blazers (@trailblazers) May 28, 2007. pic.twitter.com/CEW36UPRYU.