In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends  – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape. The Marketing Automation. Automating your marketing efforts may be fruitful. Blogging. MORE >>

I’m already happy with the newly resized format of the magazine, but what caught my attention was the E-Mail Marketing Guide 2010 Supplement that came with October’s issue. Whether you’ve dabbled in the email marketing space, or you are a proven expert, this supplement include page after page of tips and tricks, insights and things to think about to make your email campaigns even more successful. I’ve been doing email marketing for years, and recognize that the industry and technologies are always evolving. DMNews 2010 Essential Guide to Email Marketing. Wendy Boyce. MORE >>

consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology.  To help you navigate the active social news space, we compiled this Ultimate Guide to the Top Marketing, Technology and Social Media Resources.  Here it is – the 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources in alphabetical order: AdAge @adage. Direct Marketing Association @DMASocialMedia. Mike Lewis. MORE >>

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. In conversations with hundreds of marketers over the last few years, we’ve observed that few of them closely track the ROI of their social marketing programs. Here’s what the analysis would look like: Year. MORE >>

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. General Online Marketing. Today, I turn 30. MORE >>