Trending Sources

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report

Simply Measured

Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. This year, the 8th annual version of the report surveyed 5,000 marketers to find out what they care about and how they’re solving problems right now. More Experienced Marketers Do More Social. The Takeaway:  YOU ARE NOT ALONE.

What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016

Simply Measured

This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Here are the must-know tidbits from this year’s Report for digital marketers, and how you can incorporate these learnings in your own strategy. 2016 Instagram Strategy Kit Download. And this is the social marketer’s advantage.

2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. In later sections, the report also looks at each of these channels individually to understand marketers’ interest in them.

Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)

Simply Measured

2016 Instagram Strategy Kit Download. What Is Agile Marketing? Agile marketing is an outgrowth of agile software development that gained popularity after the Manifesto for Agile Software Development was introduced in 2001. Agile marketing also embraces failure as long as a practical lesson can be pulled from it, which translates into a “ fail-fast ” mentality.

Podcast 408 - Business Case for Social Media Analysis

Engaging Brand

Welcome to the latest and free   The Engaging Brand podcast  covering social media , business ideas and brand marketing tips  but before we start. Is social monitoring part of your risk strategy or your marketing strategy? Do you see social monitoring evolving to mood analysis - biometric social media monitoring -  to assess your mood when you are typing. Is real time analysis better than other analysis? How real time analysis is different across the social media platforms. Does real time analysis vary acress the social media platforms?

5 Tips for Cracking the Social Marketing Code

Simply Measured

A solid social marketing strategy  is invaluable for any brand, big or small. Social is getting more attention and budget dollars than ever before, but we often forget about the ways that social can help other parts of your marketing organization. What does this mean for marketers? What #Twitter ’s new 140-character limit means for #socialmedia marketers: https://t.co/6sj2NLFz5k

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. by Marketing Insider Group.

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Comparing 21 social media marketing tools [Chart]

SocialFish

Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. Download the free 102-page buyer’s guide. The Buyers guide is based on the analysis of 400+ in-depth reviews and thousands of insights from real software users. Publishing.

Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. Through downloads?

A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

You’re Doing Social Wrong Download. The Role of Social Analytics in Optimizing a Social Plan Download. Because Marketo is a full-scale marketing automation platform. Education & Analysis Social MediaIn the early morning hours of September 24th, 2015,  Kyle Rush  sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure.

6 Ways to Optimize Your Instagram Account for eCommerce

Simply Measured

This breadth of users and high level of engagement makes Instagram an optimal platform to help your brand market and sell on social. Once you’ve determined which visuals perform best, don’t be afraid to reuse them on other marketing channels. 3. Just be sure to ask for your customers’ explicit permission before featuring them on your marketing channels. 4.

Why Data Should Be at the Core of Your PR Efforts

Simply Measured

As a PR professional and social media marketer at PR tech company AirPR , I’m here to explain why data should inform your PR efforts. Why is this relevant to social media marketers? Marketers in all sectors — especially those that are new (i.e. The Social Media Metrics Map Download. Education & Analysis Social MediaThis cannot be stressed enough.

3 Ways to Revamp an Aging Social Strategy

Simply Measured

Future of Social Download. Marketers have always tried to deliver personalized experiences to customers without facing the overwhelming costs of customization. In recent times, big brands like Starbucks, Oreo , and Nutella have seen success in pairing user-generated content with a personalized marketing experience. Education & Analysis Social MediaTwo people?

10 Outreach Tools Every Marketer Needs

Kikolani

The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. This is a tremendous opportunity for marketers to get their name in front of  people and capture their attention via innovative internet marketing tactics. These are the tools that any versatile marketer’s arsenal should contain.

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22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.

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How the Portland Trail Blazers Became the NBA’s #1 Ranked Twitter Account

Simply Measured

Fast-forward nine years and there isn’t a (good) marketing strategy on the planet that doesn’t include Twitter. Quick Guide to Twitter Metrics & Definitions Download. How to Build a Better Social Media Team Download. Brand Profiles & Case Studies Education & Analysis Social MediaThree thousand, two hundred and eighty-six days ago, the Portland Trail Blazers sent their first (and likely most infamous) Tweet. Being excited after getting the #1 draft pick in the 2007 NBA Draft. — Trail Blazers (@trailblazers) May 28, 2007. pic.twitter.com/CEW36UPRYU.

4 Key Insights from Our Dark Social Webinar

Simply Measured

Brewster Stanislaw, Director of Product at Simply Measured, covered: The growing impact Dark Social has on social marketers. Dark social shares are lower in the marketing funnel, since people share links with those close to them when they’re already considering a product or service. Career development is suffering for social marketers.  How you can measure Dark Social.

CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. Now CMOs can create the same level of visibility into their marketing spend that other operational areas have done for years.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. Enjoy!

Do You Know What Your Audience Wants to See on Instagram?

Simply Measured

4 Ways to Make Social a Critical Part of Your Marketing Strategy Download. This is the perfect moment for competitive analysis. Run analysis to understand how their efforts around these topics and trends have contributed to engagement and more direct business goals, as well. . Education & Analysis Social MediaStep 1: Know What They’re Talking About.

Social Media IRL: Facebook Starts Attributing Unattributable Revenue

Simply Measured

The Social Marketer’s Guide to Social Media ROI Download Today! This quote from John Wanamaker in the early 1900s is such a staple in marketing and advertising that I cringed as I decided to lead this post with it, but I’m stubborn, so I did it anyway. Education & Analysis News & Events Social MediaAnd why? We have technology! This should be easy!

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Tumblr Now Has Live Video: Why and What Your Brand Can Do About It

Simply Measured

The 2016 State of Social Marketing Download. Let us know, and download the guide below to learn about other trends you might not have known about before. Education & Analysis News & Events Social MediaTumblr just announced that it has live video with the sardonic, very Tumblr subheading, “This should be interesting.” Yes, ” Yes, yes it will be. link]. Tumblr is throwing its hat in the ring with all the other social networks who offer live video to brands and audiences —  Facebook,  YouTube,   Twitter,  and Snapchat.  The Details.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. What would you love to see stricken from marketing speak forever?

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity SMM

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid? ” The solution?

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How to Start a Conversation on Social

Simply Measured

Understanding your target audience means: Understanding how your marketing personas translate on social. For instance, upscale athleisure brand Outdoor Voices is trying to disrupt the women’s athletic wear market right now. Download our Complete Social Media Conversation Analysis Guide below. Education & Analysis Social MediaOH FAQ! https://t.co/0bgTLcqfSQ

3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC

Simply Measured

Last week, social marketers from all over the world came together to be a part of Social Media Strategies Summit in New York City.  I brought some serious lessons back with me, but I don’t want to keep them to myself! Selling Your Brand Live: In-The-Moment Marketing With Live Streaming. Kevin Shively, Head of Marketing Communication at Simply Measured. https://t.co/seVh3wBG1g.

How to Fine-Tune Your Father’s Day Social Marketing Strategy

Simply Measured

When it comes to holiday and event marketing, there are numerous opportunities to consider. How to Build a Better Twitter Content Calendar Download. Download. Take a look at these different strategies you can incorporate into your brand’s marketing strategy this Father’s Day. Education & Analysis News & Events Social MediaTiming is important. https://t.co/FvluYgd8vO

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. great way to identify market opportunities and plan for successful paid content marketing campaigns. 5.  It’s a free download.

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New Downloadable Guide Helps You Rock Video Marketing

Kikolani

One of the best ways to interest readers in your blog is by using video, and specifically video marketing. Why will video and video marketing make a difference to your blog? People are obviously watching a lot of video around the world, and if you’re in the marketing or blogging space, learning how to use video will help you get your content out to a captive audience. Distilled has created a thorough video marketing guide that will help you rock video marketing whether you’re a video veteran or a newbie. So what’s the deal with video marketing?

4 Ways to Use Slack to Boost Your Social Presence

Simply Measured

Whether you’re a socially savvy freelancer juggling multiple accounts or working with a whole marketing team to deliver a clear, consistent message across all platforms, if you’re not using Slack to enhance your social media efforts, you’re lagging behind. The Complete Social Media Conversation Analysis Guide Download. Education & Analysis

The Power of Personality on Twitter (And What Your Brand Can Steal)

Simply Measured

2016 Social Marketing Planning Guide Download. Brands struggle all the time with trying to give their brands a human face on social media, the marketing channel where a casual, available touch is the best way to build a community. Let us know, where else, on Twitter, and download our engagement-boosting cheat sheets below for more tips for sending engagement into the stratosphere on the network. Education & Analysis Social MediaThis is particularly true on Twitter, where so many influencers and celebrities have strong followings. Read on to find out.

Turning Marketing Measurement on its Head

Waxing UnLyrical

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? On why frame the question this way instead of the other way around (all quotes/notes from Seth): “Social media marketing shares one key goal with media relations and PR: obtaining lots of good earned media. So go ahead and download it.

Podcast 419 - Defending Your Brand

Engaging Brand

Welcome to the latest and free   The Engaging Brand podcast  covering social marketing , business ideas and brand marketing tips  but before we start. Today is an interview with Tim Calkins  who is clinical professor of marketing at Northwestern University's Kellogg School of Management where he teaches marketing strategy, biomedical marketing and strategic marketing.

Show 461 - Marketing in Context

Engaging Brand

The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode. Anna Farmery  speaks with Professor  Chris Hackley about  Marketing in Context   which argues that the best marketing doesn''t just focus on the individual psychology of the consumer in isolation, but operates at a cultural level. . Are we lazy about marketing today? The idea of social context and how marketing has a role within that social context. Should marketing bridge the customer to the business or the business to the customer?

Fetching Friday – 21 Marketing Links

Kikolani

But they’re powerful tools that marketers have used for decades. Top 60+ Content Marketing Education Resources – The following educational resources — from blogs and videos to training, events and more — can help any marketer learn the significance of content marketing and how it can be applied successfully in any business’ online marketing strategy.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily&# Officially Launching Feb 2? structured approach to capturing, measuring, analyzing and refining marketing strategies in near real time is essential to executing a successful social campaign.

9 Proven Ways to Improve Your Facebook Marketing

Rebekah Radice

Are you using Facebook to market your business, but struggling to create momentum? But there are proven ways to improve your Facebook marketing results. But like any marketing venture, you need to know where you’re headed before jumping in. In this article, I’m going to share a Facebook marketing strategy you can’t afford to miss. Pretty crazy, right?

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

Guest post by Joe Pulizzi, founder of the Content Marketing Institute  and  Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and  Get Content Get Customers. Is content marketing required for professional services companies? Marketing automation services are available to all.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

Guest post by Joe Pulizzi, founder of the Content Marketing Institute  and  Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and  Get Content Get Customers. Is content marketing required for professional services companies? Marketing automation services are available to all.

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Show 436 - How to secure great media coverage

Engaging Brand

The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode but before we start.The listener winning an  Engaging Brand  goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Linda Johannesson from Australia who wins some Harvard Business Gifts as well! How journalists will use you as a case study  for media coverage analysis. Why you should think about traditional PR and press releases? How to get your business press releases noticed by the press.

The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

Paul Roetzer ( @paulroetzer ) is founder and CEO of  PR 20/20 , a Cleveland-based inbound marketing agency, and author of  The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. The most valued talent in the emerging marketing agency ecosystem will be hybrids. But, there is a talent gap.

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