How Many Dollars Did That Content Drive? A Multi Level Analysis.
NOVEMBER 7, 2016
Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. Remember, there are three levels of depth you can use for your social attribution analysis, depending on what your major questions are. Tell your brand’s digital and social story in a way that fulfills the needs of the rest of your organization, marketing and otherwise.
Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017
OCTOBER 24, 2016
Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. Creating social media content based on assumptions or half-assed “competitor analysis” is inefficient and ineffective. Social Network Stat Sheets: What You Need to Know Download.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. In later sections, the report also looks at each of these channels individually to understand marketers’ interest in them.
Instagram Stories VS. Snapchat Stories: What It Means for Marketers
AUGUST 2, 2016
Key features (and what they mean for marketers): Text and Drawing Tools Available. What it means for marketers: . Instagram is letting you see how many people (and exactly which people) watch each piece of your story, so you can understand which content hits with your different target marketing personas. What it means for marketers: . What it means for marketers: .
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
A lot of marketers say content is king. Others say that social is the most powerful marketing tool available. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Content Marketing vs. SEO – Battle Round 1. In the old days (2009 or so), SEO totally trumped content marketing. Content marketing answers a need.
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. This year, the 8th annual version of the report surveyed 5,000 marketers to find out what they care about and how they’re solving problems right now. More Experienced Marketers Do More Social. The Takeaway: YOU ARE NOT ALONE.
Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)
MAY 31, 2016
2016 Instagram Strategy Kit Download. What Is Agile Marketing? Agile marketing is an outgrowth of agile software development that gained popularity after the Manifesto for Agile Software Development was introduced in 2001. Agile marketing also embraces failure as long as a practical lesson can be pulled from it, which translates into a “ fail-fast ” mentality.
5 Ways NASA Accomplishes Its Digital Marketing Mission
NOVEMBER 17, 2016
2015 Holiday Planning Guide for Social Marketers Download. Beyond Engagement Download. To optimize content for your own brand,please download the content optimization cheat sheet below. Education & Analysis Social MediaAll of us at one point or the other have looked at the sky and wondered what lies beyond. Million. NASA’s Mission. Science + Storytelling.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Here are the must-know tidbits from this year’s Report for digital marketers, and how you can incorporate these learnings in your own strategy. 2016 Instagram Strategy Kit Download. And this is the social marketer’s advantage.
How to Boost Your Social Media ROI with Influencer Marketing
OCTOBER 3, 2016
In addition to offering massive reach, social media is a cost-effective marketing channel. What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? The Social Marketer’s Guide to Social Media ROI Download. Influencer marketing can help brands build trust, authenticity, and awareness. https://t.co/l9G8KXMSvS
Digital Marketing Predictions from the Experts: 2017 Edition
NOVEMBER 30, 2016
We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017. Scroll down to download the whole shebang. What is your digital/social marketing prediction for 2017—in three sentences? What is your digital/social marketing prediction for 2017—in three sentences?
How to Improve Social Marketing Results with Scheduling
AUGUST 30, 2016
There’s no denying the importance of social marketing: with social media now ranked the #1 activity for web users and 93% of marketers harnessing the power of social media for their businesses, it’s never been more apparent that the big social marketing plays a vital role in business strategy. 2016 Social Marketing Planning Guide Download. Create a Plan. Easy. 3. Always
8 Ways to Consistently Generate Excellent Content for Social Marketing
AUGUST 4, 2016
Solid content is integral to a social media marketing strategy. How to Create a Conversion-Based Social Campaign Download. Websites like Statista and Nielsen regularly release reliable studies on general marketing and social media areas. 7. Education & Analysis Social MediaYour campaigns aren’t going to work if the kernel (the content) is not appealing. Your
Social Marketers, CMO’s Are Most Worried About These Things
AUGUST 24, 2016
With only a certain amount of budget and a seemingly endless list of goals, CMO’s are looking to balance the art and science of marketing. And you, the social marketer, can help (and maybe get some extra budget for your social team along the way). How Your Social Data Can Benefit Every Department Download. The Role of Social Analytics in Optimizing a Social Plan Download.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. Through downloads?
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
Does Marketing Really Need More Data?
SEPTEMBER 2, 2016
Robot,” I read an article making the case for developing marketing campaigns without the use of data. Those disclosures aside, this belief that data is unnecessary has some dangerous side effects: It makes marketing about you and your beliefs, instead of your customer and theirs. I DON’T NEED A SECOND POINT. That’s fine for art, but not for marketing.
Instagram Stories Are Officially a Success (And What It Means for Marketers)
OCTOBER 19, 2016
Here’s what this means for the social marketer. Tap the Download button on Snapchat. Let us know in the comments below and download our guide to measuring digital brand impact below to understand if your brand is expanding awareness the way it needs to. Education & Analysis News & Events Social Mediaalready have an app for that!”) You can multi-task.
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. Download the free 102-page buyer’s guide. The Buyers guide is based on the analysis of 400+ in-depth reviews and thousands of insights from real software users. Publishing.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. by Marketing Insider Group.
The Difference Between Listening, Analyzing, and Attributing on Social
SEPTEMBER 15, 2016
What is the difference between listening, analyzing, and attributing in the world of social marketing? You’re Doing Social Wrong Download. Sentiment Analysis that can tell you whether the commentary around your brand is skewing positive or negative right now. Can they bring these activity metrics into their audience engagement analysis as tactical baselines?
5 Tips for Cracking the Social Marketing Code
JUNE 9, 2016
A solid social marketing strategy is invaluable for any brand, big or small. Social is getting more attention and budget dollars than ever before, but we often forget about the ways that social can help other parts of your marketing organization. What does this mean for marketers? What #Twitter ’s new 140-character limit means for #socialmedia marketers: https://t.co/6sj2NLFz5k
How to Use Social Media for a Product Launch
SEPTEMBER 6, 2016
2016 Social + Digital Marketing Predictions Download. When it comes to product launch marketing, social media offers an effective and inexpensive solution for marketers. Why Use Social Media to Market a Product Launch? It’s not just because of the large number of active users that businesses are embracing social media to market their brand and products. Social
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.
CMOs: Shedding light on marketing performance
Buzz Marketing for Technology
APRIL 18, 2012
But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. Now CMOs can create the same level of visibility into their marketing spend that other operational areas have done for years.
“I Don’t Know What an API Is, and at This Point I’m Too Afraid to Ask”
NOVEMBER 2, 2016
How Our Big Data Platform and Social Analytics API Work Download. For digital marketers, it’s the perfect acronym storm of being proliferate but only recently lexical in the industry, technical but specific only in context, important but non-universally applicable. For digital marketers, when we talk about API’s, we’re usually talking about the interface of some structured data.
How to Prioritize Your Social Media To-Do List
SEPTEMBER 2, 2016
You can download the worksheet in the this guide: https://t.co/1CcrXmH86x. 2016 Social Marketing Planning Guide Download. Reporting and analysis. Social media marketing is no different than many other elements of business and we put an emphasis on measuring our progress and what is working (or not working) on the macro-level. Education & Analysis Social Medi
How Starbucks Generates Over 270k in Engagement for Each Instagram Post
SEPTEMBER 29, 2016
The brand has not just been transforming itself for the digital world–it has taken marketing on social networks to a new level , by creating dedicated pages for coffees on various platforms like Twitter and Instagram. Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. Education & Analysis Social MediaLemonade shaved ice.
How Teens Use Social and What Your Brand Can Do About It
SEPTEMBER 8, 2016
10 Social Media Trends You’ve Been Ignoring Download. Anyway, this got the social marketing wheels in my brain turning. As you’re conducting your social analysis on Instagram, consider the content, opinions, and behavior of teens on Instagram that follow you especially carefully, and use these lessons in your own Instagram campaigns and strategies. 2. FLIRT. ” 4. Snapchat
How Is Instagram Becoming More Usable for Your Brand and Your Audience?
AUGUST 22, 2016
The Quick Guide to Social Media Attribution Models Download. Here are the key developments which have made Instagram more “usable” in the past year, and why they matter to social marketers. Now, this is no surprise in the age of social video — the medium which draws eyes, keeps them, drives engagement, and is being adopted by every savvy social marketer you know.
The New Social Metrics You Need to Know
SEPTEMBER 7, 2016
Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. This metric is important to you, the social and/or digital marketer, because it exposes social for what it is: a key player in your marketing ecosystem. Learn how to see real ROI in your social org by downloading the guide below. Education & Analysis Social MediaDark Social Shares.
How to Align Social Media and SEO Strategy
AUGUST 17, 2016
How to Perform Your Own Social Media Audit Download. How to Create a Conversion-Based Social Campaign Download. Download. Social Network Stat Sheets: What You Need to Know Download. Got any questions about SEO and social media marketing? Education & Analysis Social MediaAre your social media efforts aligned with your SEO strategy?
Sell More This Holiday Season: A Note to eCommerce Marketers
NOVEMBER 15, 2016
How to Optimize Content Using Social Attribution Download. The best digital marketers I know treat all of their campaigns and actions as a means to better understand their target customer. You determine what people are most interested in, serve them content aligned with that, and drive them through your marketing funnel. Education & Analysis Social Media
7 Ways to Improve Your Social Content Strategy Today
OCTOBER 31, 2016
Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. What You Can Do: Run a segmented analysis like the one above for your own brand for the past month, to identify which content categories perform best for your brand. But social attribution is the new, critical analysis on the block, and you should take notice. Go Beyond Brand.
The Core Components of a Holiday Campaign for Digital Marketers
NOVEMBER 4, 2016
This holiday season, with social attribution, we celebrate the end of that era, welcoming a new, more sophisticated, social marketer into digital’s home and hearth. Welcome home, social media, to the digital marketing family. Measuring Your Digital Brand Impact Download. Here are the core components of a holiday campaign for digital marketers. 1. Example: 2.
How to Use Emojis in Your Twitter Strategy (Yes, Really)
JULY 25, 2016
That said, more and more brands are making emojis an integral part of their social marketing toolboxes, especially on Twitter. This new feature uses emoji activity as a signal of a person’s mood or mindset — unlocking unique opportunities for marketers. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Education & Analysis Social Media
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. Some of the campaigns are touching, some are thought provoking, and some are fun, but all provide lessons social media marketers can learn from, during the Olympics or otherwise. 1. Brand Profiles & Case Studies Education & Analysis Social MediaThe first time that South Sudan is competing as a nation. Chobani.
Is Social Media the New TV for Brands?
NOVEMBER 8, 2016
Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. Social Network Stat Sheets: What You Need to Know Download. How to Optimize Content Using Social Attribution Download. Measuring Your Digital Brand Impact Download. Education & Analysis Social MediaNot to mention that Facebook alone has 191.3 Momentum. Post by MLS.
How to Boost Your Search Rank with Better Social Signals
NOVEMBER 17, 2016
2017 Social Marketing Planning Guide Download. Below, take a look at the top results for the keyword “digital marketer” when you conduct a search on Twitter. Below, check out what comes up as the top two posts when you search for “social media marketing” on Twitter. Education & Analysis Social MediaWhat are Social Signals and How do they Affect Rankings?