How Many Dollars Did That Content Drive? A Multi Level Analysis.
NOVEMBER 7, 2016
Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. Remember, there are three levels of depth you can use for your social attribution analysis, depending on what your major questions are. Tell your brand’s digital and social story in a way that fulfills the needs of the rest of your organization, marketing and otherwise.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. In later sections, the report also looks at each of these channels individually to understand marketers’ interest in them.
Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017
OCTOBER 24, 2016
Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. Creating social media content based on assumptions or half-assed “competitor analysis” is inefficient and ineffective. Social Network Stat Sheets: What You Need to Know Download.
Instagram Stories VS. Snapchat Stories: What It Means for Marketers
AUGUST 2, 2016
Key features (and what they mean for marketers): Text and Drawing Tools Available. What it means for marketers: . Instagram is letting you see how many people (and exactly which people) watch each piece of your story, so you can understand which content hits with your different target marketing personas. What it means for marketers: . What it means for marketers: .
What Your 2017 Marketing Budget Needs to Include
JANUARY 3, 2017
If you’re like most marketing teams, your budget request for 2017 either hasn’t been formally submitted yet, or hasn’t been formally approved yet. Want to know what else your 2017 marketing budget must include to stay relevant and effective? Download the full guide below. . Education & Analysis Social Media Social Media TrendsLive Video.
Why Dark Social Data Matters to the Content Marketer
OCTOBER 5, 2016
Are you a social marketer, or a content marketer, or both? This question, no, debate, no, cage fight, has become a common one among marketers who create content and push it out into the universe, whether it is on social, on blogs, on websites, or all of the above. How to Increase Social Conversions Download. Education & Analysis Social MediaAnd vice versa!–a
7 Brilliant Sales and Marketing Slack Integrations to Improve Your Efficiency
DECEMBER 19, 2016
2017 Digital Marketing Predictions From the Experts Download. Marketers and sales personnel can also use slack for multiple purposes. Here is a list of sales and marketing Slack integrations that can transform the way you work. 1. GrowthBot helps you do that, in sales and marketing. As marketers, you probably spend quite sometime with tools, numbers and reports.
Podcast 408 - Business Case for Social Media Analysis
NOVEMBER 5, 2012
Welcome to the latest and free The Engaging Brand podcast covering social media , business ideas and brand marketing tips but before we start. Is social monitoring part of your risk strategy or your marketing strategy? Do you see social monitoring evolving to mood analysis - biometric social media monitoring - to assess your mood when you are typing. Is real time analysis better than other analysis? How real time analysis is different across the social media platforms. Does real time analysis vary acress the social media platforms?
4 Creative Ways to Market Your Business with Snapchat
DECEMBER 21, 2016
Believe it or not, but Snapchat is a marketing gold mine. In this post, I’m going to break down applicable methods for marketing on Snapchat. Oftentimes, whenever businesses have a new product, they’ll do email marketing. 2017 Social Marketing Planning Guide Download. Cross promotion also involves spreading your marketing through your other social media channels.
How Brands Can Overcome the Biggest Influencer Marketing Challenges
JANUARY 12, 2017
You’re familiar with influencer marketing. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. . Measuring Your Digital Brand Impact Download. In this post, you will get an in-depth look at some of the biggest influencer marketing challenges, and how you can overcome them. Solution. Use Unique Promo Codes.
How to Boost Your Social Media ROI with Influencer Marketing
OCTOBER 3, 2016
In addition to offering massive reach, social media is a cost-effective marketing channel. What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? The Social Marketer’s Guide to Social Media ROI Download. Influencer marketing can help brands build trust, authenticity, and awareness. https://t.co/l9G8KXMSvS
What Content Marketing Is Missing Without Social Data
JANUARY 4, 2017
Does your content marketing team use social data in its strategy, planning, and optimization efforts? Probably not, and, I don’t want to be rude here, but even if your content marketing team does use social data, it’s probably not using it effectively. Budget Planning 2017 for Digital Marketers Download. Education & Analysis Social Media
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. This year, the 8th annual version of the report surveyed 5,000 marketers to find out what they care about and how they’re solving problems right now. More Experienced Marketers Do More Social. The Takeaway: YOU ARE NOT ALONE.
Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)
MAY 31, 2016
2016 Instagram Strategy Kit Download. What Is Agile Marketing? Agile marketing is an outgrowth of agile software development that gained popularity after the Manifesto for Agile Software Development was introduced in 2001. Agile marketing also embraces failure as long as a practical lesson can be pulled from it, which translates into a “ fail-fast ” mentality.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Here are the must-know tidbits from this year’s Report for digital marketers, and how you can incorporate these learnings in your own strategy. 2016 Instagram Strategy Kit Download. And this is the social marketer’s advantage.
5 Ways NASA Accomplishes Its Digital Marketing Mission
NOVEMBER 17, 2016
2015 Holiday Planning Guide for Social Marketers Download. Beyond Engagement Download. To optimize content for your own brand,please download the content optimization cheat sheet below. Education & Analysis Social MediaAll of us at one point or the other have looked at the sky and wondered what lies beyond. Million. NASA’s Mission. Science + Storytelling.
How to Improve Social Marketing Results with Scheduling
AUGUST 30, 2016
There’s no denying the importance of social marketing: with social media now ranked the #1 activity for web users and 93% of marketers harnessing the power of social media for their businesses, it’s never been more apparent that the big social marketing plays a vital role in business strategy. 2016 Social Marketing Planning Guide Download. Create a Plan. Easy. 3. Always
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. Through downloads?
8 Ways to Consistently Generate Excellent Content for Social Marketing
AUGUST 4, 2016
Solid content is integral to a social media marketing strategy. How to Create a Conversion-Based Social Campaign Download. Websites like Statista and Nielsen regularly release reliable studies on general marketing and social media areas. 7. Education & Analysis Social MediaYour campaigns aren’t going to work if the kernel (the content) is not appealing. Your
Social Marketers, CMO’s Are Most Worried About These Things
AUGUST 24, 2016
With only a certain amount of budget and a seemingly endless list of goals, CMO’s are looking to balance the art and science of marketing. And you, the social marketer, can help (and maybe get some extra budget for your social team along the way). How Your Social Data Can Benefit Every Department Download. The Role of Social Analytics in Optimizing a Social Plan Download.
Instagram Stories Are Officially a Success (And What It Means for Marketers)
OCTOBER 19, 2016
Here’s what this means for the social marketer. Tap the Download button on Snapchat. Let us know in the comments below and download our guide to measuring digital brand impact below to understand if your brand is expanding awareness the way it needs to. Education & Analysis News & Events Social Mediaalready have an app for that!”) You can multi-task.
Does Marketing Really Need More Data?
SEPTEMBER 2, 2016
Robot,” I read an article making the case for developing marketing campaigns without the use of data. Those disclosures aside, this belief that data is unnecessary has some dangerous side effects: It makes marketing about you and your beliefs, instead of your customer and theirs. I DON’T NEED A SECOND POINT. That’s fine for art, but not for marketing.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. In just two years, marketing automation has grown from being a $500 million industry to a $1.2 billion one.
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. Download the free 102-page buyer’s guide. The Buyers guide is based on the analysis of 400+ in-depth reviews and thousands of insights from real software users. Publishing.
9 New Year’s Resolutions All Marketers Should Consider
DECEMBER 13, 2016
2017 Digital Marketing Predictions From the Experts Download. Consider ending the year on a personal best with these nine New Year’s resolutions for marketers. Do you know how to market your clients’ products or services online effectively? Your clients will be impressed with your ability to market across varying channels. Burnt out on marketing reading?
These Major Accuracy Problems Are Affecting Your Marketing Reporting
DECEMBER 28, 2016
Marketers thrive on data; without it, we’re glorified guessers. That’s why we’ve seen an explosion in the popularity of different marketing analytics platforms and dashboards designed to track and analyze different marketing metrics; we now have the technology to take more sophisticated measurements in more diverse areas, and we can mine that data less expensively as well.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. by Marketing Insider Group.
5 Ways to Supercharge Your Video Influencer Marketing
DECEMBER 19, 2016
If you’re a marketer or a business owner, you probably already know the importance of using videos to engage your audience. In fact, a survey by Wyzowl found that 88% of businesses consider videos to play an important role in their marketing strategy. 2017 Digital Marketing Predictions From the Experts Download. Education & Analysis Social Media
The Difference Between Listening, Analyzing, and Attributing on Social
SEPTEMBER 15, 2016
What is the difference between listening, analyzing, and attributing in the world of social marketing? You’re Doing Social Wrong Download. Sentiment Analysis that can tell you whether the commentary around your brand is skewing positive or negative right now. Can they bring these activity metrics into their audience engagement analysis as tactical baselines?
5 Tips for Cracking the Social Marketing Code
JUNE 9, 2016
A solid social marketing strategy is invaluable for any brand, big or small. Social is getting more attention and budget dollars than ever before, but we often forget about the ways that social can help other parts of your marketing organization. What does this mean for marketers? What #Twitter ’s new 140-character limit means for #socialmedia marketers: https://t.co/6sj2NLFz5k
CMOs: Shedding light on marketing performance
Buzz Marketing for Technology
APRIL 18, 2012
But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. Now CMOs can create the same level of visibility into their marketing spend that other operational areas have done for years.
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.
2017 Content Marketing Editorial Calendar Template and Tutorial
DECEMBER 11, 2016
If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. If you are interested in how you can best prepare your content marketing for success then you have landed on the right blog post and podcast today. 2017 content marketing statistics. 2017 content marketing predictions.
How to Use Social Media for a Product Launch
SEPTEMBER 6, 2016
2016 Social + Digital Marketing Predictions Download. When it comes to product launch marketing, social media offers an effective and inexpensive solution for marketers. Why Use Social Media to Market a Product Launch? It’s not just because of the large number of active users that businesses are embracing social media to market their brand and products. Social
Digital Is Going Dark: Only Early Adopters Will Thrive in 2017
DECEMBER 7, 2016
For digital marketers, this cyclical process seems to be on steroids. But slowing down also means we ignore calls that we need to answer, and right now, the market is shouting at us with a bullhorn. 2017 Social Marketing Planning Guide Download. The market is changing quickly. Dark Social: Digital Marketing’s Next Adventure. Education & Analysis
10 Bold Social Media Predictions for 2017
DECEMBER 15, 2016
As an owner of a digital marketing agency and contributor to many of the major social media publications (Adweek, Social Media Examiner, Social Media Today), I stay obsessively up to date with the state of social. As more and more marketers use the platform, costs are certain to rise. Download the 2017 Digital Marketing Predictions From the Experts Guide below.
The New Social Metrics You Need to Know
SEPTEMBER 7, 2016
Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. This metric is important to you, the social and/or digital marketer, because it exposes social for what it is: a key player in your marketing ecosystem. Learn how to see real ROI in your social org by downloading the guide below. Education & Analysis Social MediaDark Social Shares.
The 3 Types of Social Media Metrics That Matter to You
DECEMBER 1, 2016
Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws marketers to the field and it is no different when applied to social media marketing. Well-defined metrics allow marketers to defend their efforts, push for greater budgets, track progress, and optimize for continued success.