Trending Sources

Instagram Stories VS. Snapchat Stories: What It Means for Marketers

Simply Measured

Key features (and what they mean for marketers): Text and Drawing Tools Available. What it means for marketers: . Instagram is letting you see how many people (and exactly which people) watch each piece of your story, so you can understand which content hits with your different target marketing personas. What it means for marketers: . What it means for marketers: .

10 Actionable Video Basics for Social Media Marketing

Simply Measured

73% of marketers say they will increase their use of video in 2016. In today’s social climate, savvy, ambitious social marketers  must  serve up strong video content. The Social Marketer’s Guide to Social Media ROI Download. Over fifty-one percent of marketing pros feel that video offers the best return on investment for their web marketing dollars.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. In later sections, the report also looks at each of these channels individually to understand marketers’ interest in them.

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Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

A lot of marketers say content is king.  Others say that social is the most powerful marketing tool available. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Content Marketing vs. SEO – Battle Round 1. In the old days (2009 or so), SEO totally trumped content marketing. Content marketing answers a need.

What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016

Simply Measured

This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Here are the must-know tidbits from this year’s Report for digital marketers, and how you can incorporate these learnings in your own strategy. 2016 Instagram Strategy Kit Download. And this is the social marketer’s advantage.

8 Ways to Consistently Generate Excellent Content for Social Marketing

Simply Measured

Solid content is integral to a social media marketing strategy. How to Create a Conversion-Based Social Campaign Download. Websites like Statista and Nielsen regularly release reliable studies on general marketing and social media areas. 7. Education & Analysis Social MediaYour campaigns aren’t going to work if the kernel (the content) is not appealing. Your

How to Improve Social Marketing Results with Scheduling

Simply Measured

There’s no denying the importance of social marketing: with social media now ranked the #1 activity for web  users and 93% of marketers harnessing the power of social media for their businesses, it’s never been more apparent that the big social marketing plays a vital role in business strategy. 2016 Social Marketing Planning Guide Download. Create a Plan. Easy. 3. Always

Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. Through downloads?

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!

Does Marketing Really Need More Data?

Simply Measured

Robot,” I read an article making the case for developing marketing campaigns without the use of data. Those disclosures aside, this belief that data is unnecessary has some dangerous side effects: It makes marketing about you and your beliefs, instead of your customer and theirs.  I DON’T NEED A SECOND POINT. That’s fine for art, but not for marketing.

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How to Use Social Media for a Product Launch

Simply Measured

2016 Social + Digital Marketing Predictions Download. When it comes to product launch marketing, social media offers an effective and inexpensive solution for marketers. Why Use Social Media to Market a Product Launch? It’s not just because of the large number of active users that businesses are embracing social media to market their brand and products. Social

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. by Marketing Insider Group.

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Comparing 21 social media marketing tools [Chart]

SocialFish

Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. Download the free 102-page buyer’s guide. The Buyers guide is based on the analysis of 400+ in-depth reviews and thousands of insights from real software users. Publishing.

How to Prioritize Your Social Media To-Do List

Simply Measured

You can download the worksheet in the this guide: https://t.co/1CcrXmH86x. 2016 Social Marketing Planning Guide Download. Reporting and analysis. Social media marketing is no different than many other elements of business and we put an emphasis on measuring our progress and what is working (or not working) on the macro-level. Education & Analysis Social Medi

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Social Marketers, CMO’s Are Most Worried About These Things

Simply Measured

With only a certain amount of budget and a seemingly endless list of goals, CMO’s are looking to balance the art and science of marketing. And you, the social marketer, can help (and maybe get some extra budget for your social team along the way). How Your Social Data Can Benefit Every Department Download. The Role of Social Analytics in Optimizing a Social Plan Download.

The New Social Metrics You Need to Know

Simply Measured

Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. This metric is important to you, the social and/or digital marketer, because it exposes social for what it is: a key player in your marketing ecosystem. Learn how to see real ROI in your social org by downloading the guide below. Education & Analysis Social MediaDark Social Shares.

7 Brands Winning Social Media During the Olympics

Simply Measured

How to Create a Conversion-Based Social Campaign Download. Some of the campaigns are touching, some are thought provoking, and some are fun, but all provide lessons social media marketers can learn from, during the Olympics or otherwise. 1. Brand Profiles & Case Studies Education & Analysis Social MediaThe first time that South Sudan is competing as a nation. Chobani.

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How Is Instagram Becoming More Usable for Your Brand and Your Audience?

Simply Measured

The Quick Guide to Social Media Attribution Models Download. Here are the key developments which have made Instagram more “usable” in the past year, and why they matter to social marketers. Now, this is no surprise in the age of social video — the medium which draws eyes, keeps them, drives engagement, and is being adopted by every savvy social marketer you know.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.

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5 Tips for Cracking the Social Marketing Code

Simply Measured

A solid social marketing strategy  is invaluable for any brand, big or small. Social is getting more attention and budget dollars than ever before, but we often forget about the ways that social can help other parts of your marketing organization. What does this mean for marketers? What #Twitter ’s new 140-character limit means for #socialmedia marketers: https://t.co/6sj2NLFz5k

Team 19

How Teens Use Social and What Your Brand Can Do About It

Simply Measured

10 Social Media Trends You’ve Been Ignoring Download. Anyway, this got the social marketing wheels in my brain turning. As you’re conducting your social analysis on Instagram,  consider the content, opinions, and behavior of teens on Instagram that follow you especially carefully, and use these lessons in your own Instagram campaigns and strategies. 2. FLIRT. ” 4. Snapchat

10 Creative Brands Making Instagram Stories Now

Simply Measured

Last week, we explained  Instagram Stories, broke down how they compare to Snapchat, and gave you the marketers’ perspective.  Metrics to Measure Brand on Social Download. This is an important analytical reminder for all you smart marketers out there. Download the 2016 Instagram Strategy Kit now. Education & Analysis Social MediaBeyond Yoga. Aritzia.

CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. Now CMOs can create the same level of visibility into their marketing spend that other operational areas have done for years.

How to Use Emojis in Your Twitter Strategy (Yes, Really)

Simply Measured

That said, more and more brands are making emojis an integral part of their social marketing toolboxes, especially on Twitter. This new feature uses emoji activity as a signal of a person’s mood or mindset — unlocking unique opportunities for marketers. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Education & Analysis Social Media

How to Align Social Media and SEO Strategy

Simply Measured

How to Perform Your Own Social Media Audit Download. How to Create a Conversion-Based Social Campaign Download. Download. Social Network Stat Sheets: What You Need to Know Download. Got any questions about SEO and social media marketing? Education & Analysis Social MediaAre your social media efforts aligned with your SEO strategy?

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Who “Owns” Social Media Data at Your Company?

Simply Measured

Ways to Make Social a Critical Part of Your Marketing Strategy Download. Email marketing, media buying, marcomm, social, content, performance marketing…Each team is working to drive the most value, and this can create a sense of competition. Awesome Things That a Social API Enables Download. Social Data “Owned” by Marketing Analytics Team.

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The ROI of Knowing Your Social ROI

Simply Measured

“Social ROI” is the buzz term on every social marketer’s lips these days, but what does it actually mean, and why is it important? Nathan Mendenhall, Director of Social Media at THAT Agency, argues that showing ROI keeps us social marketers in our jobs: Proving social ROI justifies our existence as marketers. Education & Analysis Social MediaThis is an easy win.

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Top Influencers Weigh In on Social Attribution: What Did They Say?

Simply Measured

We gathered together the best and the brightest in social marketing to talk about social attribution and tell us what they have learned from experience: is social attribution really possible? ” How to Define Social Impact and Communicate Your Performance Download. 2. And Also Social Marketers Who Know How. What is the state of affairs today? Do you struggle with Excel?

The Difference Between Listening, Analyzing, and Attributing on Social

Simply Measured

What is the difference between listening, analyzing, and attributing in the world of social marketing? You’re Doing Social Wrong Download. Sentiment Analysis   that can tell you whether the commentary around your brand is skewing positive or negative right now. Can they bring these activity metrics into their audience engagement analysis as tactical baselines?

How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016

Simply Measured

The Social Marketer’s Content Optimization Cheat Sheet Download. Education & Analysis News & Events Social MediaCoca-Cola is the longest continuous sponsor of the Olympics,going back almost 88 years. The company first sponsored the 1928 Olympic Games in Amsterdam, and has supported every Olympics game since. These values are core to Coca-Cola. THATSGOLD. Olympian.

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A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

You’re Doing Social Wrong Download. The Role of Social Analytics in Optimizing a Social Plan Download. Because Marketo is a full-scale marketing automation platform. Education & Analysis Social MediaIn the early morning hours of September 24th, 2015,  Kyle Rush  sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure.

Why Data Should Be at the Core of Your PR Efforts

Simply Measured

As a PR professional and social media marketer at PR tech company AirPR , I’m here to explain why data should inform your PR efforts. Why is this relevant to social media marketers? Marketers in all sectors — especially those that are new (i.e. The Social Media Metrics Map Download. Education & Analysis Social MediaThis cannot be stressed enough.

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The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

2016 Social + Digital Marketing Predictions Download. Recommendations: Begin to think about what a messenger social marketing and/or customer support program could look like, if it fits with your brand, and what type of internal team investment would be needed to implement one. Education & Analysis Social MediaThere are currently 2.6 billion by 2020.

6 Ways to Optimize Your Instagram Account for eCommerce

Simply Measured

This breadth of users and high level of engagement makes Instagram an optimal platform to help your brand market and sell on social. Once you’ve determined which visuals perform best, don’t be afraid to reuse them on other marketing channels. 3. Just be sure to ask for your customers’ explicit permission before featuring them on your marketing channels. 4.

3 Ways to Revamp an Aging Social Strategy

Simply Measured

Future of Social Download. Marketers have always tried to deliver personalized experiences to customers without facing the overwhelming costs of customization. In recent times, big brands like Starbucks, Oreo , and Nutella have seen success in pairing user-generated content with a personalized marketing experience. Education & Analysis Social MediaTwo people?

10 Social Lessons for B2B Companies

Simply Measured

10 Tips for Increasing Brand Engagement on Instagram Download. This chart is an example of the insight you can generate through competitive analysis. It comes from Simply Measured’s Twitter Competitive Analysis Report. 2016 Social Marketing Planning Guide Download. Keys to Cross-Channel Social Analysis Download. Get Blogging. Get Creative.

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10 Outreach Tools Every Marketer Needs

Kikolani

The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. This is a tremendous opportunity for marketers to get their name in front of  people and capture their attention via innovative internet marketing tactics. These are the tools that any versatile marketer’s arsenal should contain.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. Enjoy!

The 5 Biggest Changes to Visual Content on Social

Simply Measured

As social media marketers, we hear it all day, everyday: “Visuals are essential to social media success.” Future of Social Download. Sophisticated marketers departed from the traditional video format to explore this new and creative video method, which allowed for more opportunities to showcase products and experiences. Education & Analysis Social Media