33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. In later sections, the report also looks at each of these channels individually to understand marketers’ interest in them.
Instagram Stories VS. Snapchat Stories: What It Means for Marketers
AUGUST 2, 2016
Key features (and what they mean for marketers): Text and Drawing Tools Available. What it means for marketers: . Instagram is letting you see how many people (and exactly which people) watch each piece of your story, so you can understand which content hits with your different target marketing personas. What it means for marketers: . What it means for marketers: .
10 Actionable Video Basics for Social Media Marketing
AUGUST 15, 2016
73% of marketers say they will increase their use of video in 2016. In today’s social climate, savvy, ambitious social marketers must serve up strong video content. The Social Marketer’s Guide to Social Media ROI Download. Over fifty-one percent of marketing pros feel that video offers the best return on investment for their web marketing dollars.
Why Dark Social Data Matters to the Content Marketer
OCTOBER 5, 2016
Are you a social marketer, or a content marketer, or both? This question, no, debate, no, cage fight, has become a common one among marketers who create content and push it out into the universe, whether it is on social, on blogs, on websites, or all of the above. How to Increase Social Conversions Download. Education & Analysis Social MediaAnd vice versa!–a
How to Boost Your Social Media ROI with Influencer Marketing
OCTOBER 3, 2016
In addition to offering massive reach, social media is a cost-effective marketing channel. What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? The Social Marketer’s Guide to Social Media ROI Download. Influencer marketing can help brands build trust, authenticity, and awareness. https://t.co/l9G8KXMSvS
Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)
MAY 31, 2016
2016 Instagram Strategy Kit Download. What Is Agile Marketing? Agile marketing is an outgrowth of agile software development that gained popularity after the Manifesto for Agile Software Development was introduced in 2001. Agile marketing also embraces failure as long as a practical lesson can be pulled from it, which translates into a “ fail-fast ” mentality.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Here are the must-know tidbits from this year’s Report for digital marketers, and how you can incorporate these learnings in your own strategy. 2016 Instagram Strategy Kit Download. And this is the social marketer’s advantage.
8 Ways to Consistently Generate Excellent Content for Social Marketing
AUGUST 4, 2016
Solid content is integral to a social media marketing strategy. How to Create a Conversion-Based Social Campaign Download. Websites like Statista and Nielsen regularly release reliable studies on general marketing and social media areas. 7. Education & Analysis Social MediaYour campaigns aren’t going to work if the kernel (the content) is not appealing. Your
How to Improve Social Marketing Results with Scheduling
AUGUST 30, 2016
There’s no denying the importance of social marketing: with social media now ranked the #1 activity for web users and 93% of marketers harnessing the power of social media for their businesses, it’s never been more apparent that the big social marketing plays a vital role in business strategy. 2016 Social Marketing Planning Guide Download. Create a Plan. Easy. 3. Always
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. Through downloads?
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
Does Marketing Really Need More Data?
SEPTEMBER 2, 2016
Robot,” I read an article making the case for developing marketing campaigns without the use of data. Those disclosures aside, this belief that data is unnecessary has some dangerous side effects: It makes marketing about you and your beliefs, instead of your customer and theirs. I DON’T NEED A SECOND POINT. That’s fine for art, but not for marketing.
The Difference Between Listening, Analyzing, and Attributing on Social
SEPTEMBER 15, 2016
What is the difference between listening, analyzing, and attributing in the world of social marketing? You’re Doing Social Wrong Download. Sentiment Analysis that can tell you whether the commentary around your brand is skewing positive or negative right now. Can they bring these activity metrics into their audience engagement analysis as tactical baselines?
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. Download the free 102-page buyer’s guide. The Buyers guide is based on the analysis of 400+ in-depth reviews and thousands of insights from real software users. Publishing.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. by Marketing Insider Group.
Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017
OCTOBER 24, 2016
Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. Creating social media content based on assumptions or half-assed “competitor analysis” is inefficient and ineffective. Social Network Stat Sheets: What You Need to Know Download.
Instagram Stories Are Officially a Success (And What It Means for Marketers)
OCTOBER 19, 2016
Here’s what this means for the social marketer. Tap the Download button on Snapchat. Let us know in the comments below and download our guide to measuring digital brand impact below to understand if your brand is expanding awareness the way it needs to. Education & Analysis News & Events Social Mediaalready have an app for that!”) You can multi-task.
How to Use Social Media for a Product Launch
SEPTEMBER 6, 2016
2016 Social + Digital Marketing Predictions Download. When it comes to product launch marketing, social media offers an effective and inexpensive solution for marketers. Why Use Social Media to Market a Product Launch? It’s not just because of the large number of active users that businesses are embracing social media to market their brand and products. Social
How Starbucks Generates Over 270k in Engagement for Each Instagram Post
SEPTEMBER 29, 2016
The brand has not just been transforming itself for the digital world–it has taken marketing on social networks to a new level , by creating dedicated pages for coffees on various platforms like Twitter and Instagram. Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. Education & Analysis Social MediaLemonade shaved ice.
5 Tips for Cracking the Social Marketing Code
JUNE 9, 2016
A solid social marketing strategy is invaluable for any brand, big or small. Social is getting more attention and budget dollars than ever before, but we often forget about the ways that social can help other parts of your marketing organization. What does this mean for marketers? What #Twitter ’s new 140-character limit means for #socialmedia marketers: https://t.co/6sj2NLFz5k
How to Prioritize Your Social Media To-Do List
SEPTEMBER 2, 2016
You can download the worksheet in the this guide: https://t.co/1CcrXmH86x. 2016 Social Marketing Planning Guide Download. Reporting and analysis. Social media marketing is no different than many other elements of business and we put an emphasis on measuring our progress and what is working (or not working) on the macro-level. Education & Analysis Social Medi
Social Marketers, CMO’s Are Most Worried About These Things
AUGUST 24, 2016
With only a certain amount of budget and a seemingly endless list of goals, CMO’s are looking to balance the art and science of marketing. And you, the social marketer, can help (and maybe get some extra budget for your social team along the way). How Your Social Data Can Benefit Every Department Download. The Role of Social Analytics in Optimizing a Social Plan Download.
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.
The New Social Metrics You Need to Know
SEPTEMBER 7, 2016
Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. This metric is important to you, the social and/or digital marketer, because it exposes social for what it is: a key player in your marketing ecosystem. Learn how to see real ROI in your social org by downloading the guide below. Education & Analysis Social MediaDark Social Shares.
CMOs: Shedding light on marketing performance
Buzz Marketing for Technology
APRIL 18, 2012
But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. Now CMOs can create the same level of visibility into their marketing spend that other operational areas have done for years.
Conversations to Conversions: Why Social Needs More Than Engagement
SEPTEMBER 27, 2016
How to Increase Social Conversions Download. If you’re a marketer, this should sound familiar. We want every social marketer – and marketers in general – to challenge the logic behind everything they do, and everything they measure. But it can be a signal of some important marketing objectives and that shouldn’t be overlooked. The Engagement Debate.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. Some of the campaigns are touching, some are thought provoking, and some are fun, but all provide lessons social media marketers can learn from, during the Olympics or otherwise. 1. Brand Profiles & Case Studies Education & Analysis Social MediaThe first time that South Sudan is competing as a nation. Chobani.
How to Use Emojis in Your Twitter Strategy (Yes, Really)
JULY 25, 2016
That said, more and more brands are making emojis an integral part of their social marketing toolboxes, especially on Twitter. This new feature uses emoji activity as a signal of a person’s mood or mindset — unlocking unique opportunities for marketers. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Education & Analysis Social Media
10 Creative Brands Making Instagram Stories Now
AUGUST 8, 2016
Last week, we explained Instagram Stories, broke down how they compare to Snapchat, and gave you the marketers’ perspective. Metrics to Measure Brand on Social Download. This is an important analytical reminder for all you smart marketers out there. Download the 2016 Instagram Strategy Kit now. Education & Analysis Social MediaBeyond Yoga. Aritzia.
How Teens Use Social and What Your Brand Can Do About It
SEPTEMBER 8, 2016
10 Social Media Trends You’ve Been Ignoring Download. Anyway, this got the social marketing wheels in my brain turning. As you’re conducting your social analysis on Instagram, consider the content, opinions, and behavior of teens on Instagram that follow you especially carefully, and use these lessons in your own Instagram campaigns and strategies. 2. FLIRT. ” 4. Snapchat
How Is Instagram Becoming More Usable for Your Brand and Your Audience?
AUGUST 22, 2016
The Quick Guide to Social Media Attribution Models Download. Here are the key developments which have made Instagram more “usable” in the past year, and why they matter to social marketers. Now, this is no surprise in the age of social video — the medium which draws eyes, keeps them, drives engagement, and is being adopted by every savvy social marketer you know.
How to Align Social Media and SEO Strategy
AUGUST 17, 2016
How to Perform Your Own Social Media Audit Download. How to Create a Conversion-Based Social Campaign Download. Download. Social Network Stat Sheets: What You Need to Know Download. Got any questions about SEO and social media marketing? Education & Analysis Social MediaAre your social media efforts aligned with your SEO strategy?
A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
MAY 23, 2016
You’re Doing Social Wrong Download. The Role of Social Analytics in Optimizing a Social Plan Download. Because Marketo is a full-scale marketing automation platform. Education & Analysis Social MediaIn the early morning hours of September 24th, 2015, Kyle Rush sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure.
Who “Owns” Social Media Data at Your Company?
JULY 26, 2016
Ways to Make Social a Critical Part of Your Marketing Strategy Download. Email marketing, media buying, marcomm, social, content, performance marketing…Each team is working to drive the most value, and this can create a sense of competition. Awesome Things That a Social API Enables Download. Social Data “Owned” by Marketing Analytics Team.
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
2016 Social + Digital Marketing Predictions Download. Recommendations: Begin to think about what a messenger social marketing and/or customer support program could look like, if it fits with your brand, and what type of internal team investment would be needed to implement one. Education & Analysis Social MediaThere are currently 2.6 billion by 2020.
Top Influencers Weigh In on Social Attribution: What Did They Say?
SEPTEMBER 12, 2016
We gathered together the best and the brightest in social marketing to talk about social attribution and tell us what they have learned from experience: is social attribution really possible? ” How to Define Social Impact and Communicate Your Performance Download. 2. And Also Social Marketers Who Know How. What is the state of affairs today? Do you struggle with Excel?
The ROI of Knowing Your Social ROI
AUGUST 30, 2016
“Social ROI” is the buzz term on every social marketer’s lips these days, but what does it actually mean, and why is it important? Nathan Mendenhall, Director of Social Media at THAT Agency, argues that showing ROI keeps us social marketers in our jobs: Proving social ROI justifies our existence as marketers. Education & Analysis Social MediaThis is an easy win.
The 5 Biggest Changes to Visual Content on Social
JULY 19, 2016
As social media marketers, we hear it all day, everyday: “Visuals are essential to social media success.” Future of Social Download. Sophisticated marketers departed from the traditional video format to explore this new and creative video method, which allowed for more opportunities to showcase products and experiences. Education & Analysis Social Media
Why Data Should Be at the Core of Your PR Efforts
JUNE 20, 2016
As a PR professional and social media marketer at PR tech company AirPR , I’m here to explain why data should inform your PR efforts. Why is this relevant to social media marketers? Marketers in all sectors — especially those that are new (i.e. The Social Media Metrics Map Download. Education & Analysis Social MediaThis cannot be stressed enough.