33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. This year, the 8th annual version of the report surveyed 5,000 marketers to find out what they care about and how they’re solving problems right now. More Experienced Marketers Do More Social. The Takeaway: YOU ARE NOT ALONE.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. In later sections, the report also looks at each of these channels individually to understand marketers’ interest in them.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Here are the must-know tidbits from this year’s Report for digital marketers, and how you can incorporate these learnings in your own strategy. 2016 Instagram Strategy Kit Download. And this is the social marketer’s advantage.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. by Marketing Insider Group.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. Through downloads?
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. Download the free 102-page buyer’s guide. The Buyers guide is based on the analysis of 400+ in-depth reviews and thousands of insights from real software users. Publishing.
A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
MAY 23, 2016
You’re Doing Social Wrong Download. The Role of Social Analytics in Optimizing a Social Plan Download. Because Marketo is a full-scale marketing automation platform. Education & Analysis Social MediaIn the early morning hours of September 24th, 2015, Kyle Rush sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure.
3 Ways to Revamp an Aging Social Strategy
MAY 20, 2016
Future of Social Download. Marketers have always tried to deliver personalized experiences to customers without facing the overwhelming costs of customization. In recent times, big brands like Starbucks, Oreo , and Nutella have seen success in pairing user-generated content with a personalized marketing experience. Education & Analysis Social MediaTwo people?
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
2016 Social + Digital Marketing Predictions Download. Recommendations: Begin to think about what a messenger social marketing and/or customer support program could look like, if it fits with your brand, and what type of internal team investment would be needed to implement one. Education & Analysis Social MediaThere are currently 2.6 billion by 2020.
Why Data Should Be at the Core of Your PR Efforts
JUNE 20, 2016
As a PR professional and social media marketer at PR tech company AirPR , I’m here to explain why data should inform your PR efforts. Why is this relevant to social media marketers? Marketers in all sectors — especially those that are new (i.e. The Social Media Metrics Map Download. Education & Analysis Social MediaThis cannot be stressed enough.
6 Ways to Optimize Your Instagram Account for eCommerce
MAY 26, 2016
This breadth of users and high level of engagement makes Instagram an optimal platform to help your brand market and sell on social. Once you’ve determined which visuals perform best, don’t be afraid to reuse them on other marketing channels. 3. Just be sure to ask for your customers’ explicit permission before featuring them on your marketing channels. 4.
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.
10 Outreach Tools Every Marketer Needs
MAY 31, 2016
The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. This is a tremendous opportunity for marketers to get their name in front of people and capture their attention via innovative internet marketing tactics. These are the tools that any versatile marketer’s arsenal should contain.
Who “Owns” Social Media Data at Your Company?
JULY 26, 2016
Ways to Make Social a Critical Part of Your Marketing Strategy Download. Email marketing, media buying, marcomm, social, content, performance marketing…Each team is working to drive the most value, and this can create a sense of competition. Awesome Things That a Social API Enables Download. Social Data “Owned” by Marketing Analytics Team.
CMOs: Shedding light on marketing performance
Buzz Marketing for Technology
APRIL 18, 2012
But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. Now CMOs can create the same level of visibility into their marketing spend that other operational areas have done for years.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. Enjoy!
How to Use Emojis in Your Twitter Strategy (Yes, Really)
JULY 25, 2016
That said, more and more brands are making emojis an integral part of their social marketing toolboxes, especially on Twitter. This new feature uses emoji activity as a signal of a person’s mood or mindset — unlocking unique opportunities for marketers. 24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Education & Analysis Social Media
4 Key Insights from Our Dark Social Webinar
JUNE 15, 2016
Brewster Stanislaw, Director of Product at Simply Measured, covered: The growing impact Dark Social has on social marketers. Dark social shares are lower in the marketing funnel, since people share links with those close to them when they’re already considering a product or service. Career development is suffering for social marketers. How you can measure Dark Social.
How the Portland Trail Blazers Became the NBA’s #1 Ranked Twitter Account
JUNE 1, 2016
Fast-forward nine years and there isn’t a (good) marketing strategy on the planet that doesn’t include Twitter. Quick Guide to Twitter Metrics & Definitions Download. How to Build a Better Social Media Team Download. Brand Profiles & Case Studies Education & Analysis Social MediaThree thousand, two hundred and eighty-six days ago, the Portland Trail Blazers sent their first (and likely most infamous) Tweet. Being excited after getting the #1 draft pick in the 2007 NBA Draft. — Trail Blazers (@trailblazers) May 28, 2007. pic.twitter.com/CEW36UPRYU.
Do You Know What Your Audience Wants to See on Instagram?
MAY 16, 2016
4 Ways to Make Social a Critical Part of Your Marketing Strategy Download. This is the perfect moment for competitive analysis. Run analysis to understand how their efforts around these topics and trends have contributed to engagement and more direct business goals, as well. . Education & Analysis Social MediaStep 1: Know What They’re Talking About.
What Every Social Media Intern Needs to Know
JULY 22, 2016
started with high level objectives that mapped to the marketing team’s objectives, set measurable goals, and then began to build out a tactical plan. At Simply Measured, I’m fortunate enough not to just learn about social media, but also strategy, analytics, marketing, and much more. Quick Guide to Twitter Metrics & Definitions Download. It’s a Team Effort.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. What would you love to see stricken from marketing speak forever?
4 Ways to Use Slack to Boost Your Social Presence
JUNE 27, 2016
Whether you’re a socially savvy freelancer juggling multiple accounts or working with a whole marketing team to deliver a clear, consistent message across all platforms, if you’re not using Slack to enhance your social media efforts, you’re lagging behind. The Complete Social Media Conversation Analysis Guide Download. Education & Analysis
The 5 Biggest Changes to Visual Content on Social
JULY 19, 2016
As social media marketers, we hear it all day, everyday: “Visuals are essential to social media success.” Future of Social Download. Sophisticated marketers departed from the traditional video format to explore this new and creative video method, which allowed for more opportunities to showcase products and experiences. Education & Analysis Social Media
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid? ” The solution?
Social Media IRL: Facebook Starts Attributing Unattributable Revenue
JUNE 23, 2016
The Social Marketer’s Guide to Social Media ROI Download Today! This quote from John Wanamaker in the early 1900s is such a staple in marketing and advertising that I cringed as I decided to lead this post with it, but I’m stubborn, so I did it anyway. Education & Analysis News & Events Social MediaAnd why? We have technology! This should be easy!
Tumblr Now Has Live Video: Why and What Your Brand Can Do About It
JUNE 21, 2016
The 2016 State of Social Marketing Download. Let us know, and download the guide below to learn about other trends you might not have known about before. Education & Analysis News & Events Social MediaTumblr just announced that it has live video with the sardonic, very Tumblr subheading, “This should be interesting.” Yes, ” Yes, yes it will be. link]. Tumblr is throwing its hat in the ring with all the other social networks who offer live video to brands and audiences — Facebook, YouTube, Twitter, and Snapchat. The Details.
10 Social Lessons for B2B Companies
JULY 20, 2016
10 Tips for Increasing Brand Engagement on Instagram Download. This chart is an example of the insight you can generate through competitive analysis. It comes from Simply Measured’s Twitter Competitive Analysis Report. 2016 Social Marketing Planning Guide Download. Keys to Cross-Channel Social Analysis Download. Get Blogging. Get Creative.
How to Start a Conversation on Social
MAY 19, 2016
Understanding your target audience means: Understanding how your marketing personas translate on social. For instance, upscale athleisure brand Outdoor Voices is trying to disrupt the women’s athletic wear market right now. Download our Complete Social Media Conversation Analysis Guide below. Education & Analysis Social MediaOH FAQ! https://t.co/0bgTLcqfSQ
The Power of Personality on Twitter (And What Your Brand Can Steal)
JUNE 23, 2016
2016 Social Marketing Planning Guide Download. Brands struggle all the time with trying to give their brands a human face on social media, the marketing channel where a casual, available touch is the best way to build a community. Let us know, where else, on Twitter, and download our engagement-boosting cheat sheets below for more tips for sending engagement into the stratosphere on the network. Education & Analysis Social MediaThis is particularly true on Twitter, where so many influencers and celebrities have strong followings. Read on to find out.
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. great way to identify market opportunities and plan for successful paid content marketing campaigns. 5. It’s a free download.
3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC
JUNE 9, 2016
Last week, social marketers from all over the world came together to be a part of Social Media Strategies Summit in New York City. I brought some serious lessons back with me, but I don’t want to keep them to myself! Selling Your Brand Live: In-The-Moment Marketing With Live Streaming. Kevin Shively, Head of Marketing Communication at Simply Measured. https://t.co/seVh3wBG1g.
New Downloadable Guide Helps You Rock Video Marketing
OCTOBER 15, 2012
One of the best ways to interest readers in your blog is by using video, and specifically video marketing. Why will video and video marketing make a difference to your blog? People are obviously watching a lot of video around the world, and if you’re in the marketing or blogging space, learning how to use video will help you get your content out to a captive audience. Distilled has created a thorough video marketing guide that will help you rock video marketing whether you’re a video veteran or a newbie. So what’s the deal with video marketing?
How to Fine-Tune Your Father’s Day Social Marketing Strategy
MAY 24, 2016
When it comes to holiday and event marketing, there are numerous opportunities to consider. How to Build a Better Twitter Content Calendar Download. Download. Take a look at these different strategies you can incorporate into your brand’s marketing strategy this Father’s Day. Education & Analysis News & Events Social MediaTiming is important. https://t.co/FvluYgd8vO
How to Make the Most Out of Offline Success on Social, NCAA National Champion Style
JULY 19, 2016
The Social Marketer’s Content Optimization Cheat Sheet Download. I run the official University of Oklahoma social media accounts. How to Make Social Marketing Decisions Faster Download. As social media marketers, we have a real opportunity to maximize our messaging. Social is your Secret Weapon Download. Sometimes you win and sometimes you learn.