How Competitive Analysis Can Transform Your Social Marketing Plan
JANUARY 27, 2017
It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier. Regular competitive analysis helps you create benchmarks for your own brand.
How Many Dollars Did That Content Drive? A Multi Level Analysis.
NOVEMBER 7, 2016
Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. Remember, there are three levels of depth you can use for your social attribution analysis, depending on what your major questions are. Tell your brand’s digital and social story in a way that fulfills the needs of the rest of your organization, marketing and otherwise.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. In later sections, the report also looks at each of these channels individually to understand marketers’ interest in them.
10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared
FEBRUARY 1, 2017
Source: https://www.hubspot.com/marketing-statistics ). Source: https://www.hubspot.com/marketing-statistics ). 2017 Digital Marketing Predictions From the Experts Download. Traffic from both channels has value–we want to be driving a lot of eyes to our content, regardless of whether those visitors are downloading content or requesting a demo. Probably.
Digital Marketing Predictions from the Experts: 2017 Edition
NOVEMBER 30, 2016
We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017. Scroll down to download the whole shebang. What is your digital/social marketing prediction for 2017—in three sentences? What is your digital/social marketing prediction for 2017—in three sentences?
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
A lot of marketers say content is king. Others say that social is the most powerful marketing tool available. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Content Marketing vs. SEO – Battle Round 1. In the old days (2009 or so), SEO totally trumped content marketing. Content marketing answers a need.
How Brands Can Overcome the Biggest Influencer Marketing Challenges
JANUARY 12, 2017
You’re familiar with influencer marketing. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. . Measuring Your Digital Brand Impact Download. In this post, you will get an in-depth look at some of the biggest influencer marketing challenges, and how you can overcome them. Solution. Use Unique Promo Codes.
Why Dark Social Data Matters to the Content Marketer
OCTOBER 5, 2016
Are you a social marketer, or a content marketer, or both? This question, no, debate, no, cage fight, has become a common one among marketers who create content and push it out into the universe, whether it is on social, on blogs, on websites, or all of the above. How to Increase Social Conversions Download. Education & Analysis Social MediaAnd vice versa!–a
What Your 2017 Marketing Budget Needs to Include
JANUARY 3, 2017
If you’re like most marketing teams, your budget request for 2017 either hasn’t been formally submitted yet, or hasn’t been formally approved yet. Want to know what else your 2017 marketing budget must include to stay relevant and effective? Download the full guide below. . Education & Analysis Social Media Social Media TrendsLive Video.
Podcast 408 - Business Case for Social Media Analysis
NOVEMBER 5, 2012
Welcome to the latest and free The Engaging Brand podcast covering social media , business ideas and brand marketing tips but before we start. Is social monitoring part of your risk strategy or your marketing strategy? Do you see social monitoring evolving to mood analysis - biometric social media monitoring - to assess your mood when you are typing. Is real time analysis better than other analysis? How real time analysis is different across the social media platforms. Does real time analysis vary acress the social media platforms?
7 Brilliant Sales and Marketing Slack Integrations to Improve Your Efficiency
DECEMBER 19, 2016
2017 Digital Marketing Predictions From the Experts Download. Marketers and sales personnel can also use slack for multiple purposes. Here is a list of sales and marketing Slack integrations that can transform the way you work. 1. GrowthBot helps you do that, in sales and marketing. As marketers, you probably spend quite sometime with tools, numbers and reports.
What Content Marketing Is Missing Without Social Data
JANUARY 4, 2017
Does your content marketing team use social data in its strategy, planning, and optimization efforts? Probably not, and, I don’t want to be rude here, but even if your content marketing team does use social data, it’s probably not using it effectively. Budget Planning 2017 for Digital Marketers Download. Education & Analysis Social Media
4 Creative Ways to Market Your Business with Snapchat
DECEMBER 21, 2016
Believe it or not, but Snapchat is a marketing gold mine. In this post, I’m going to break down applicable methods for marketing on Snapchat. Oftentimes, whenever businesses have a new product, they’ll do email marketing. 2017 Social Marketing Planning Guide Download. Cross promotion also involves spreading your marketing through your other social media channels.
How to Boost Your Social Media ROI with Influencer Marketing
OCTOBER 3, 2016
In addition to offering massive reach, social media is a cost-effective marketing channel. What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? The Social Marketer’s Guide to Social Media ROI Download. Influencer marketing can help brands build trust, authenticity, and awareness. https://t.co/l9G8KXMSvS
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. This year, the 8th annual version of the report surveyed 5,000 marketers to find out what they care about and how they’re solving problems right now. More Experienced Marketers Do More Social. The Takeaway: YOU ARE NOT ALONE.
Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)
MAY 31, 2016
2016 Instagram Strategy Kit Download. What Is Agile Marketing? Agile marketing is an outgrowth of agile software development that gained popularity after the Manifesto for Agile Software Development was introduced in 2001. Agile marketing also embraces failure as long as a practical lesson can be pulled from it, which translates into a “ fail-fast ” mentality.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Here are the must-know tidbits from this year’s Report for digital marketers, and how you can incorporate these learnings in your own strategy. 2016 Instagram Strategy Kit Download. And this is the social marketer’s advantage.
5 Ways NASA Accomplishes Its Digital Marketing Mission
NOVEMBER 17, 2016
2015 Holiday Planning Guide for Social Marketers Download. Beyond Engagement Download. To optimize content for your own brand,please download the content optimization cheat sheet below. Education & Analysis Social MediaAll of us at one point or the other have looked at the sky and wondered what lies beyond. Million. NASA’s Mission. Science + Storytelling.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. Through downloads?
How to Improve Social Marketing Results with Scheduling
AUGUST 30, 2016
There’s no denying the importance of social marketing: with social media now ranked the #1 activity for web users and 93% of marketers harnessing the power of social media for their businesses, it’s never been more apparent that the big social marketing plays a vital role in business strategy. 2016 Social Marketing Planning Guide Download. Create a Plan. Easy. 3. Always
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below. Last year I ran a content marketing conference with my buddy Mark Schaefer and over 25% of the ticket sales were from Twitter.
8 Ways to Consistently Generate Excellent Content for Social Marketing
AUGUST 4, 2016
Solid content is integral to a social media marketing strategy. How to Create a Conversion-Based Social Campaign Download. Websites like Statista and Nielsen regularly release reliable studies on general marketing and social media areas. 7. Education & Analysis Social MediaYour campaigns aren’t going to work if the kernel (the content) is not appealing. Your
Social Marketers, CMO’s Are Most Worried About These Things
AUGUST 24, 2016
With only a certain amount of budget and a seemingly endless list of goals, CMO’s are looking to balance the art and science of marketing. And you, the social marketer, can help (and maybe get some extra budget for your social team along the way). How Your Social Data Can Benefit Every Department Download. The Role of Social Analytics in Optimizing a Social Plan Download.
Instagram Stories Are Officially a Success (And What It Means for Marketers)
OCTOBER 19, 2016
Here’s what this means for the social marketer. Tap the Download button on Snapchat. Let us know in the comments below and download our guide to measuring digital brand impact below to understand if your brand is expanding awareness the way it needs to. Education & Analysis News & Events Social Mediaalready have an app for that!”) You can multi-task.
Does Marketing Really Need More Data?
SEPTEMBER 2, 2016
Robot,” I read an article making the case for developing marketing campaigns without the use of data. Those disclosures aside, this belief that data is unnecessary has some dangerous side effects: It makes marketing about you and your beliefs, instead of your customer and theirs. I DON’T NEED A SECOND POINT. That’s fine for art, but not for marketing.
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. Download the free 102-page buyer’s guide. The Buyers guide is based on the analysis of 400+ in-depth reviews and thousands of insights from real software users. Publishing.
How to Fill the Gaps in Your 2017 Social Marketing Plan
FEBRUARY 13, 2017
You did this so that your social marketing plan for 2017 would be more effective, push the envelope, be easier to execute. How to Create a Monthly Social Media Report Download. You’re a marketer, and this isn’t what you signed up for. If you haven’t woven listening into your 2017 social marketing plan, now is the time to start. Now you’re executing.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. by Marketing Insider Group.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. In just two years, marketing automation has grown from being a $500 million industry to a $1.2 billion one.
9 New Year’s Resolutions All Marketers Should Consider
DECEMBER 13, 2016
2017 Digital Marketing Predictions From the Experts Download. Consider ending the year on a personal best with these nine New Year’s resolutions for marketers. Do you know how to market your clients’ products or services online effectively? Your clients will be impressed with your ability to market across varying channels. Burnt out on marketing reading?
These Major Accuracy Problems Are Affecting Your Marketing Reporting
DECEMBER 28, 2016
Marketers thrive on data; without it, we’re glorified guessers. That’s why we’ve seen an explosion in the popularity of different marketing analytics platforms and dashboards designed to track and analyze different marketing metrics; we now have the technology to take more sophisticated measurements in more diverse areas, and we can mine that data less expensively as well.
5 Ways to Supercharge Your Video Influencer Marketing
DECEMBER 19, 2016
If you’re a marketer or a business owner, you probably already know the importance of using videos to engage your audience. In fact, a survey by Wyzowl found that 88% of businesses consider videos to play an important role in their marketing strategy. 2017 Digital Marketing Predictions From the Experts Download. Education & Analysis Social Media
CMOs: Shedding light on marketing performance
Buzz Marketing for Technology
APRIL 18, 2012
But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. Now CMOs can create the same level of visibility into their marketing spend that other operational areas have done for years.
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.
Your Next Growth Hack Won’t Come from You
JANUARY 26, 2017
Measuring Your Digital Brand Impact Download. Real growth hacking is about crawling inside the mind of your market, discovering what they already want , creating hypotheses about those wants, and–only then–experimenting. Who Is Your Market? After all, defining your target is the cornerstone of all marketing, whether it wears the name of growth hacking or not.
5 Tips for Cracking the Social Marketing Code
JUNE 9, 2016
A solid social marketing strategy is invaluable for any brand, big or small. Social is getting more attention and budget dollars than ever before, but we often forget about the ways that social can help other parts of your marketing organization. What does this mean for marketers? What #Twitter ’s new 140-character limit means for #socialmedia marketers: https://t.co/6sj2NLFz5k
The Difference Between Listening, Analyzing, and Attributing on Social
SEPTEMBER 15, 2016
What is the difference between listening, analyzing, and attributing in the world of social marketing? You’re Doing Social Wrong Download. Sentiment Analysis that can tell you whether the commentary around your brand is skewing positive or negative right now. Can they bring these activity metrics into their audience engagement analysis as tactical baselines?
Your 2017 Social Marketing Planning Checklist Includes…
JANUARY 19, 2017
This tell us that many social marketers know what they want to accomplish in 2017, but are a little stumped about how to get there. The template includes an editable Excel file, with a tab and formula for everything you’ll need as a social marketer, so you can track towards your goals effectively. To get the whole enchilada, download below! Click to zoom. Social Media