Trending Sources

The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Keyword Research. 1. Bing Keyword Research. Competitive Analysis. 1. Wordstream.

Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. And only a small percentage reported effective data management practices.

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The Superhuman Guide to Keyword Research & Competition Analysis

Viper Chill

Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. At first glance – without doing any competition research yet – I am going to guess that the search results for these aren’t too competitive. Learn guitar. How to strum. Learn guitar chords. Learn guitar: 18,100.

Social Business + Big Data = Business intelligence


quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Being Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications.

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Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

What your competitors are doing, how they’re making money and how they’re getting traffic are just a few things that you can discover with some in-depth niche research. 22 Resources for Data-Mining Your Industry. As interesting as that may be, I don’t personally have a use for the service any more other than for content inspiration and overall niche research.

What’s Next for Social Data Intelligence

Convince & Convert

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. The sector is quickly becoming more sophisticated in the way it analyzes, collates, and presents data.

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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term? Keyword Research for Content Planning. Step 1: Pick a topic. Helpful Tools.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

read an article on Wendy Harmer’s Hoopla Polls Fake Story  by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Not maybe where it is today, but where it’s going… Polls suck Big Data rocks. Well actually, we can. Sort of.

Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Convince & Convert

This research shows precisely how dominant the Facebook ecosystem has become in the paid social media side of the industry: Facebook is a runaway number one as the venue most likely to be getting social ad dollars. speaking of Snapchat, you might like our analysis of 5 statistics that show why Snapchat is the platform to watch ). And of course, they were right. ” And guess what?

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

It’s easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with. easy ways to use data and social insights to humanize your brand. People buy from people.

New Research Shows How to Engage the Mommy Mind

Convince & Convert

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. In order to determine the topics moms discussed most on social, Insightpool’s data science team did a deep dive into the mom by creating filters around “children” and “kids”.

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. On average, only 17% of fans share a brand’s campaign with friends and family.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research


Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. Big data, social media and video are all the rage but are not the necessarily silver bullet we claim them to be. And we focus far more on data and surveys than we do on qualitative market research. Data is only half the story.

How to Use Social Media for Marketing Research


While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool. Forming your Marketing Research Plan. Before you can begin to sift through your various social media platforms for information, you must first form a research plan. Common research plan steps include: 1. Set Your Goals: One of the keys to successful marketing research is focus.

How to Keep Content Ideas Coming With Whitespace Analysis


You can write off the hours you spend on Buzzfeed and 9gag as research. If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations. Process Management Whitespace Analysis. Whitespace Analysis is a term usually used in process management. Marketing Whitespace Analysis. Or does it?

What is Market Research?


Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. The main types of qualitative research are focus groups (e.g. In-Depth Interviews.

10 Insightful Marketing Charts from 2015

Convince & Convert

Now more than ever, the data at our fingertips is ripe for the harvest. But without the proper tools for processing and understanding that data, we would still be in the dark. That’s why data visualization is such a powerful tool. Infographics and gifographics aren’t just fun to look at—most of us literally wouldn’t be able to make any sense of data without them. search.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche). Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. We believe in risk.

Open Research: A Framework for Social Analytics

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Thanks patrickdh that’s already been decided – I am eager also to see the feeback [link] Dan Whitehouse Social analysis. data above). data above).

Analysis: Revealing the Highest Earning Blogs that Sell Advertising

Viper Chill

It has been a long time since I published a data-centric blog post, even though they’re often my favourite to write and tend to get the best response. To make this more accurate (and to make it easier on myself) I’ve sourced all of the information used in my analysis below directly from BuySellAds. Income : I’ve based this of what has been sold over the last 30 days.

The Specialization of Social Media Analysis

Net-Savvy Executive

Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. But wait, there's more!

New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We dove a little deeper into the data and broke out our analysis by post likes, shares, and comments to shed more light on these results. Here’s the breakdown of the brand in our analysis, showing the frequency with which they post images with or without people. The Research Methods Behind the Madness. New Research: Do Pictures of People Increase Facebook Engagement? Our Hypothesis. Take a close look.

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

The report looks at transaction data from 15 clients of a marketing agency (let’s ignore that built-in bias, and convenient product placement in the recommendations, for the sake of this post) to draw conclusions about buyer behaviour including: Most buyers do not arrive at a site directly — they come from search or other marketing activities (fair). Where to begin? Probably not.

Unique Keyword Research Technique to Spot Hidden Market Opportunities


You can take full advantage of the two as long as you don’t choose to see them as just some other keyword research tools. Moreover, you can get data about trending keywords or phrases and you can draw some precious conclusions based on the online popularity of certain keywords and brands. And from this point of view, data might be a bit misleading. On the rise?

9 Data-Driven Copywriting Tips

Writtent Blog

If you’re not data-driven, you’re probably missing out on a wealth of information. We’ve scoured some of the most fascinating large-scale research projects, case studies, and other forms of intelligence.. One really interesting analysis of Apple Computer’s cult following attributed their success to the fact they picked an enemy. Image source.

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The Best Research Tools for Finding Kick-Ass Content


Tools like Facebook Trending and Google Trends are a good start, but there is goldmine of content research available in lesser-known platforms that don’t have the same brand recognition. Before you go hunting for the latest trending topic, the first step should be to make sure you understand the metrics, processes and data that drive content marketing. Answer the Public.

On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. After all, research is what “strategic communications&# are supposed to be based on, right? Right.

When is the social curation bubble going to burst? — Tech News and Analysis

Tech News and Analysis. Research. gigabarb : How big data can tackle commercial building energy [link]. The tools available now are extremely powerful, and they connect to vast amounts of data that pour out of the Web. Related research and analysis from GigaOM Pro: Subscriber content. Events. Apple. Broadband. Cleantech. Cloud. Collaboration.

Social Media Data: Time to Embrace it

Buzz Marketing for Technology

Well that day was yesterday for many of the folks at Pivotcon where I debuted a presentation on the 12 Ways to Monitize Social Media which documents many approaches to ROI in social media more importantly half of them are ways to use social data to get a great return. 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually.

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Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

according to new research by my client ExactTarget), many of your potential customers have the capacity to interact with your QR code. That’s commendable, as we all know that EVERY data point you request has a negative impact on your conversion rate. I understand QR codes are the new “it&# thing, the Taylor Lautner of calls-to-action. Design. Relevance. Whaaa? Ease-of-Use.

The Most Important SEO Metrics For Backlinks Analysis


To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. Is the content valuable to the reader and well researched?

Working with Social Media Data: Content

Net-Savvy Executive

Before you can analyze, you need data. In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. What is Content Data? When we talk about listening and how people express their opinions, we're talking about working with content data. So, much was borrowed.

3 Ways Sports Marketers Need To Be Using Instagram Data


Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. The importance of extracting data will only increase as Instagram continues to experiment with providing audience analytics to marketers. Bonus Tip – Use Twitter Data To Inform Instagram Strategy. More than just sip a cup of coffee. Meanwhile….

Second Screen TV - Research

Diva Marketing Blog

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices,   is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Picture this. Welcome to Second Screen TV and SocialTV.  .

New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

This creation-vs-curation paradox inspired me to look for some answers in the data. The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. It’s clear from the data that companies in the Balanced category achieve the best results overall. It’s just awkward. Also: we’re hiring! ).

Best Keyword Research Tools

Writtent Blog

Effective online marketing starts with thorough keyword research. But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. Finding the right keywords takes time and effort, but a good keyword research tool makes the process much faster and easier. competition analysis. scalable research and growth.

5 “Research-Backed” Ways to Earn More Social Traction for Your Blog


We found there are five main components to consider for your blog analysis: Publishers + High-Profile Bloggers. Google AdWords Keyword Planner , Keyword Tool , and Woodtracker are just a handful of free keyword tools available to you for research.  . Our research found that secondary platforms can earn upward of 30% of all social shares. Keywords. Platforms. Timing. 1.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. The more traditional/offline methods still apply, though – and chances are market research departments are already exploring alternatives to get those things accomplished more quickly, more effectively and cheaply. 

Making Data Relevant: The New Metrics for Social Marketing

Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. All of this underscores the need for real-time monitoring and analysis. link] Making Data Relevant: The New Metrics for Social Marketing « Manish Mandhyan's Blog [.] link] [.]

Research-Driven Ideas for Social Data


Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research. Facebook data was collected from over 60k users and 1.5m