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Quick Guide: How to Conduct an Effective Social Media Audit

Ignite Social Media

A social media audit is a comprehensive analysis of a brand’s social media presence and activities. It includes an analysis of your profile, audience, competition, and more. From a content standpoint, the major things to look at in a social media audit are what’s working and what’s not working.

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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. It's time to get 100% proactive to take the time to plan and ensure every piece of content is providing massive value for your audience and aligns clearly to your business goals and objectives.

Template 167
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10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter.

Sites 278
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PLEASE Don’t Visit My Google+ Page! Here’s Why.

SocMed Sean

Apart from the lack of drama, the other very important limitation that has hampered Google+ is the fact that the don’t offer an inbound API that allows popular social media tools like Hootsuite, Buffer and IFTTT to publish content to a Google+ profile or page. This is different from putting your social media publication on auto-pilot.

Google 273
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5 Ways to Revitalize Stale Content With Your Personal Brand

Kikolani

As content marketers, we’re occasionally stuck with “stale” content. Stale content comes in many forms, but it shares a commonality in being less effective than its “fresh” counterparts. But stale content presents an interesting dimension; it isn’t necessarily “bad” content. What Is Stale Content?

Brands 60
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5 Ways to Revitalize Stale Content With Your Personal Brand

Kikolani

As content marketers, we’re occasionally stuck with “stale” content. Stale content comes in many forms, but it shares a commonality in being less effective than its “fresh” counterparts. But stale content presents an interesting dimension; it isn’t necessarily “bad” content. What Is Stale Content?

Brands 60
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10 Influencer Marketing Advancements That Need to Happen in 2019

Ignite Social Media

Balancing Influencer Reach And Content Quality. At the end of the day, however, the likelihood of an influencer stimulating an action is much more about the quality of their content than it is their reach. Of course, a great piece of content can’t influence anyone if nobody sees it. Content Analysis At The Unit Level.