Do you syndicate your blog?
JUNE 8, 2011
Recently the topic of syndicating content came up in conversation. You see, lots of bloggers have their blog posts syndicated on other sites that aggregate content, and sometimes we write posts specific to a site just to get our names in front of more readers who frequent that particular web site. Duplicate content is becoming a bigger deal with search engines.
Become a Content Marketing Fox
JUNE 17, 2015
By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. However, a third of content marketers have never completed a content audit.
How to Find the Right Content Distribution
NOVEMBER 6, 2014
By Gini Dietrich One of the things my team and I are working diligently on is finding new ways to distribute content and engage new audiences. For instance, it’s quite lovely that PR Daily syndicates our content, but every time I see someone tweet something we’ve written from there, instead of here, I go a little bit more mental. Not so much.
How to Triple Your Audience and Lead Generation With Content Syndication
JUNE 20, 2013
Every content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangam Style music video. relatively little-known option for your marketing strategy is to syndicate content , which carries many of the benefits of guest posting without the attached labor. What is Syndication? Pros and Cons of Syndicating Content.
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. When I visited more pages on the blog, I discovered their “content strategy” was to scrape content from PR Daily. There were posts by me, Shonali Burke , Brian Solis , some exclusive Ragan content, and other PR leaders. Every day. Sorry.”
Content Syndication vs. Content Distribution
OCTOBER 28, 2010
Below is a quick synopsis of the difference between the two and the ways they are best used for channel vendors to push content for and to their partners. Syndication Web content syndication is an automated flow of content from one source to infinite locations that allows the initial content creator complete control all versions. Did you enjoy?
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. So what are the secrets to developing content that gets read, shared, and compels action? Is your Content Boring?
The Anatomy of Viral Content
MARCH 2, 2014
Sharing content is an integral part of modern life. We share more content from more sources with more people more quickly and more often than ever before. This sharing activity is not about engaging with content but with other people, with content as the primary vehicle for that engagement. They found that we share to: Bring valuable and entertaining content to others.
Online Content Distribution: Guide To The Best Content Syndication Services
SEPTEMBER 23, 2010
Print this article | Read this article in: | IT | PT | ES | Online Content Distribution: Guide To The Best Content Syndication Services Online content distribution services allow you to syndicate your content to other web publishers while improving your prestige, visibility and in some cases, even your end-of-month revenue. No analytics features.
Syndication Best Practices: Reduce the Risk of Being Outranked for.
JUNE 30, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Syndication Best Practices: Reduce the Risk of Being Outranked for Your Own Content by Adam Sherk on June 30, 2009 Syndicating content is an important business development initiative for publishers; it generates revenue, increases exposure, drives traffic and helps facilitate inbound links. However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Check out Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?
105 Types of Content to Fill Up Your Editorial Calendar
Convince & Convert
SEPTEMBER 15, 2015
From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. What Types Of Content Will Help You Tell Your Story?
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.
SEO Guidelines for Sponsored Content and Partner Links
APRIL 3, 2013
Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank. It does not apply to instances in which regular editorial content is given a sponsor treatment. Sponsored Content Compliance.
Content Marketing And Syndication
Small Business Mavericks
JULY 18, 2012
Are you afraid of that old pill called duplicate content? want you to feel free to pursue a dynamic content marketing strategy , so I’m going to share something with you that few online marketers are willing to let you know about. Most of your competition want you to be afraid of duplicate content penalties. And that’s why they won’t tell you about syndication. Duplicate content is when you have the same article published on multiple websites with no interlinking between them. That’s why article syndication is so important.
Demand Better Content
FEBRUARY 1, 2011
They meticulously curate and edit this content so that it fits within the allotted pages. The big question is: Can robots do a better job than these editors in knowing what content you are most interested in? Through studying Web analytics and niche topics that are getting search engine traffic online, Demand Media uses the information to create content (mostly text articles and videos). The success of this type of business is predicated on the ability to not only create, monetize and syndicate content, but to get it to the top of a search engine's natural listings as well.
Duplicate Content: Two Ways to Avoid SEO Problems
JULY 23, 2012
Today: Duplicate content by Derek Mabie. . Duplicate content is every webmaster’s nightmare. The bigger issue, though, is Google may prematurely give up on crawling your site if it keeps encountering instances of duplicate content. How Does Content Get Duplicated? Many times, duplicate content isn’t intended to manipulate the search engines. Not exactly.
5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney
Diva Marketing Blog
MAY 20, 2016
Ways to Build Online Authority Using Content Marketing. One of the best ways to establish your online authority is through the use of content marketing. Create Content in the Form of a Blog. And one of the best ways to create such content is through a blog. Most website content management systems incorporate a blog component. About Paul Chaney. YourName.com).
3 Strategies to Make Big Content Work for Your Brand
Convince & Convert
OCTOBER 22, 2013
“Big Content”, also known as content that requires significant time and resources, is all the rage today. from fun, long-term content creations to powerful projects that really drive business? Cyrus Shepard is Senior Content Astonaut for Moz. How do you measure the ROI of your big content initiatives? Where should companies new to big content focus?
A Marketer’s Guide to User-Generated Content Rights and Ownership
Convince & Convert
FEBRUARY 18, 2016
Since the early days of social media, ordinary people have been creating quality user-generated content. Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Today, with easy access to digital content, the lines of ownership have been blurred by brands, publications, and other people. Image via BigStockPhoto.com.
Should Blogs Syndicate?
SEPTEMBER 27, 2010
As a blogger, I’m continually facing the question of whether I should syndicate my content and how actively I should attempt to get it syndicated. Ardath Albee’s recent post Using Content for Inbound Marketing: Mine or Yours? talks to various pros and cons for syndication. It raises a lot of very interesting questions about whether bloggers should syndicate. Types of Aggregators and Syndication Choices. There are a lot of potential aggregators out there. Briefly, she lists the following: Pros: Exposure and Awareness. Reach. No Updates.
Guide To Online Content Syndication
SEPTEMBER 23, 2010
Print this article | Read this article in: | IT | ES | PT | Guide To Online Content Syndication: Part 1 Online syndication allows web publishers to distribute their content to multiple audiences, networks, as well as to traditional media outlets and to their online counterparts. Do you want to understand what online content syndication can do for you?
6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
Convince & Convert
JULY 29, 2014
Whether they are entry level and want to learn “skills for _” or “how to find a job in _”, or they’re at a managerial level and want to learn about “hiring for _” and aspects of leading a great team, the content that seems to convert is industry-specific content around professional skills. The results have been excellent: I amassed over 255,262 total views in a month.
10 Steps to Create A Content Marketing Blueprint For Small Business
Blue Focus Marketing
DECEMBER 9, 2012
By now, you have heard all the hype about content marketing. Have you designed a content marketing plan for your brand in order to seize opportunities in the current economic climate? Enter the Content Marketing Blueprint. The heart of content marketing is storytelling that engages customers more effectively. Syndicate your blog content with relevant content providers.
What's The Point In Commenting On Blogs?
JULY 9, 2013
Eventually, additional features like the ability for a reader to comment on a post and the introduction of RSS (a syndication feature that would notify readers by email or web-based readers when the blogger updated or published to the blog) helped to propel the platform to the mainstream. The idea of a centralized receptacle for everything surrounding one, particular, piece of content seems both silly and counterintuitive in these hyper-connected platforms. Some agree, some add perspective and some disagree with my content. syndication. Sharing and sharing alike.
Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing
Blue Focus Marketing
DECEMBER 5, 2012
As predicted by marketing experts in early 2012, powerful trends such as content marketing are already reorienting and rewiring the business world in this digital bazaar. Today’s socially-enabled employees like to share content, including content related to their employers. Once just for TV, the syndication model is now being successfully adapted to Web content.
How to Get More Blog Traffic – Real World Data
AUGUST 23, 2011
The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Syndication is also helpful. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. And of course writing compelling content for your audience.
5 Tips for Great Content Curation
APRIL 29, 2012
Tips for Great Content Curation. In reality, good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content. Be Part of the Content Ecosystem. Be part of the content ecosystem, not just a re-packager of it.
Tested Ways on Pushing and Maximizing Your Content Reach
FEBRUARY 25, 2016
It’s extremely hard to think about digital marketing without considering content production. To that end, you study and do everything you can to create top-notch content for customers to like and trust your brand. Maybe you’re worrying too much about how your content looks on the Web, when you should be worrying about it being seen. Remember: Keywords Aren’t the Only Key .
Is Feedburner about to be closed by Google?
The Way of the Web
AUGUST 3, 2012
It’s particularly worrying in some areas, where companies of the size and scale of Google have effectively closed out the market, particularly in terms of RSS syndication with Feedburner and RSS reading with Google Reader. Having used Feedburner for years, it appears little positive has happened since acquisition by Google, and largely the service for syndicating and placing advertising in RSS feeds has been left running, but little more. Blogging rss closing deprecating feedburner google publishing syndicationWhat’s happening to Feedburner? Buffer.
Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
JULY 15, 2013
“If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Call it an era of abundance, information obesity, or the content arms race, but the truth is that it’s much harder than it used to be to build an audience. Post Often.
The Best Video Content About the Greatest Feeling on Earth
Convince & Convert
NOVEMBER 12, 2014
In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. It’s a piece of content The Rolling Stone Magazine should have done, but didn’t do. One of the reasons why Guitar Center has had such great content success is their ability to continuously get high-profile musicians to participate. As simple as that.”.
Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future?
OCTOBER 5, 2010
Print this article | Read this article in: | IT | Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future? What is content curation and why is it so important for the future of web content publishers? The content curator is the next emerging disruptive role in the content creation and distribution chain.
17 Content Marketing Trends to Keep an Eye On
MAY 20, 2014
Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ).
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Simultaneously, the amount of content produced sky-rocketed , with more compelling material than ever before. However, the past decade hasn’t fostered thoughtful interaction between that content and its consumers. Engagement is About Humans, Not Clicks Let’s face it: Content is becoming commoditized. more social and real-time community will self-perpetuate content.
120 Marketing Tactics for Blogs
OCTOBER 5, 2013
Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. It The key to successful blogging is creating content that your target audience wants to read. steps for creating a successful blog.
Breaking Google Reader on the wheel of Google +?
The Way of the Web
OCTOBER 21, 2011
Whilst Google does have a data export project, there’s a difference between exporting data and being able to syndicate it. And until I see a handy RSS link for items I +1, ideally with some kind of category filter which means I can take a feed of the information I’m sharing, rather than everything I’ve ever liked, including static content, photos etc, then it appears that Google is intent on following the walled garden approach of Facebook in bringing in as much as possible behind a walled garden. ’ That scares me for a number of reasons. Seriously?
10 Thought Leaders Share Thoughts on Curating Content
SEPTEMBER 22, 2010
Some companies choose a pure creation strategy and find it to be a formidable undertaking, especially creating unique and valuable content over a long period of time. Within the field of content marketing, curation is becoming a popular topic of discussion. Curating content can provide the best of both. That becomes a really big issue with content curation. Why bother?
Yahoo News Syndication: Attribution Links Not SEO-Friendly
JULY 9, 2009
In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. For example at the bottom of this syndicated LiveScience.com article you’ll see the attribution link: ( 2010 Update: The syndicated article no longer appears on Yahoo News so I removed the link to it. Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? However the split result is certainly costing them clicks.
We Interrupt This Lifecast: Syndication Overload (Part 2)
JANUARY 20, 2010
Digitalia | Indianapolis Social Media Marketing « Youtube Tuesday: ESCP Europe Human Experience | Main | Social Media Weekly Roundup 1/18-1/22 » January 20, 2010 We Interrupt This Lifecast: Syndication Overload (Part 2) Last week, in We Interrupt This Lifecast: Syndication Overload (Part 1) , I argued that people should not syndicate all of their tweets into Facebook. They were simply aggregating content from around the web and pushing it through their Twitter stream. You get the point. They werent interacting with anyone. They werent saying anything.
We Interrupt This Lifecast: Syndication Overload (Part 1)
JANUARY 13, 2010
Digitalia | Indianapolis Social Media Marketing « Social Search: Tempur-Pedic "Ask Me" Commercial | Main | 4 Ways To Celebrate MLK Day With Social Media » January 13, 2010 We Interrupt This Lifecast: Syndication Overload (Part 1) I have never written a rant post before, but nothing seems to bother me more online lately than when I log into Facebook and Im assaulted by a stream of peoples tweets in the Live Feed. Social technologies make syndication and aggregation simple. Syndicating all of your tweets into your Facebook status updates is inconsiderate.
500 Top-Tier Publishers Tell You What They Want from Content Marketers
JANUARY 20, 2015
The good news: Content is here to stay as a digital marketing powerhouse, giving marketers more opportunities than ever to tune their SEO goals for every stage of the buying cycle. The bad news: The boom in content marketing has resulted in a veritable avalanche of email for publishers. 500 Top-Tier Publishers Tell You What They Want from Content Marketers. Writing Content
Timeline of PR News Content
AUGUST 11, 2013
This was a new medium with new technology and it needed new content. They had to learn to create news content for yet another new technology. In 2006 when the idea of search visibility for news content was catching on and Google launched Google News, PR pros and agencies were not open to the idea of optimizing news content for search engines. And then came TV.
How to Control Rich Snippets on Social Media
Convince & Convert
FEBRUARY 19, 2016
There’s no better place to share content and be heard. When we share a post on social media—particularly Facebook and LinkedIn—a title and summary of content from that hyperlink are pulled in right along with the link. They are pulled from the original piece of content, and that’s where you control what gets pulled. What Determines a Snippet’s Content. Nobody. A