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Competitor mapping: The benefits and how to create your own

Sprout Social

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 106
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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Comparison of similar posts to see how the differences between them affect success. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

First, you must conduct a thorough online search using social media platforms and search engines. Deep dive into the sentiment of every online conversation around your brand. You must also run a competitor analysis to see where your reputation stands in your niche. Want to run competitor analysis using Keyhole?

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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in. Best of all? Price: Free.

Tools 52
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10 best competitor benchmarking tools in 2019

Unmetric

Share of voice gives you a definitive look at how much your brand dominates on a social network in comparison with your competitors. Sentiment analysis helps you identify how a certain brand or post is perceived by people. Tracking your competitors is just as important as monitoring your search engine optimization.

Tools 85
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Measuring Customer Experience for B2B Marketers

Oktopost

Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. Measuring your B2B customer experience success can be broken down into three major categories: Customer Feedback, Marketing KPIs, and Customer Metrics Analysis. Customer Metrics Analysis.

B2B 101