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Competitor mapping: The benefits and how to create your own

Sprout Social

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

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How Companies Are Taking Advantage of Search Engines

The Realtime Report

How Companies Are Taking Advantage of Search Engines. With search engines becoming a normal part of everyday life, search engine optimization is being utilized more and more. This has inspired some companies to offer services which specialize in search engine optimization and how companies can improve their websites.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

For instance, running a blog from which you post insightful articles can define your firm as a thought leader and your website as a place search engines refer to despite visitors not knowing your brand. Don’t engage in keyword stuffing of your content to gain SEO benefits, as search engine algorithms actively punish this. .

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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Competitive Analysis. SimilarWeb is fast becoming the preferred tool for competitive analysis projects. So it is a good source of both ideas and basic competitive analysis.

Analysis 241
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 103
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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Comparison of similar posts to see how the differences between them affect success. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Only after analysis, as would be performed during a social media audit, could this strategy have been developed.

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November 2010 Search Engine Market Share

Bill Hartzer

Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. search marketplace. percent of searches conducted. percent of searches conducted.