Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Another 56% expect all offers to be personalized.

Social Media 124

Social Media Sentiment Data Team 124

Convince & Convert

OCTOBER 30, 2017

Listening has become the stalwart of social data analysis techniques. Influencer analysis is something everyone is talking about but only some are doing. Do you want to improve brand sentiment? Company Name. Company Executives. Industry and Brand Influencers. Come on; this one’s too easy.

Brands 193

Brands Sentiment Influencer Survey 193

Waxing UnLyrical

OCTOBER 19, 2016

But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs. round-up stories in which your competitors are mentioned but you are not).

Diagrams 100

Diagrams Analysis Research Sentiment 100

Sprout Social

SEPTEMBER 18, 2023

You can either address these skill gaps by providing additional training and resources for your team or hire additional team members, freelancers, consultants or agencies to fulfill specific roles—both of which will affect your budget. Company goals are the anchoring points of your marketing budget.

Marketing 131

Marketing How To Sample Samples 131

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Let’s check out the companies leveraging UGC. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

OCTOBER 11, 2022

Conducting a SWOT analysis on your channels and communication style will inform your strategy and prepare you to be proactive rather than reactive to world events. If you’re unsure when you should or shouldn’t be involved, you may want to consult your company’s legal team to assess when a response is needed vs. not needed.

Eventful 114

Eventful Social Media How To Sports 114

Convince & Convert

JUNE 20, 2017

Volume and sentiment from Simply Measured Listening. By building a solid foundation of empathy for your audience’s wants and needs—and how those wants and needs evolve throughout the customer journey—you’re also building better content, responses, and, ultimately, sentiment around your brand. Consult an Expert. Know the History.

Campaign 163

Campaign Social Media Sentiment Class 163

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Add Hootsuite Insights , powered by Brandwatch, for advanced social listening capabilities, including sentiment analysis, deep competitive intelligence, and AI tools to identify new opportunities. No easy feat.)

HootSuite 120

HootSuite URL Analytics Forums 120

Net-Savvy Executive

MARCH 30, 2011

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

Radian6 85

Radian6 Cymfony Alterian Jive 85

Techipedia: Tamar Weinberg

AUGUST 17, 2011

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 124

B2B SEO Travel Hubspot 124

Keyhole.co

MARCH 2, 2023

Keyhole is world’s the top company for hashtag research. It saves you time, it saves you money on expert consultation, and it saves you the trouble of having to crawl through your accounts for the numbers that matter. Keyhole changes the game by turning audience research into a simple and intuitive process.

Social Media 52

Social Media Tools HootSuite Marketing 52

Convince & Convert

JUNE 20, 2017

Volume and sentiment from Simply Measured Listening. By building a solid foundation of empathy for your audience’s wants and needs—and how those wants and needs evolve throughout the customer journey—you’re also building better content, responses, and, ultimately, sentiment around your brand. Consult an Expert. Know the History.

Campaign 60

Campaign Social Media Sentiment Consultant 60

Keyhole.co

MARCH 23, 2023

Also, while you may want to bombard your followers with promotional content about your company, the 80/20 rule is advised to get the best out of Twitter. Many SaaS businesses have relied on video content and use an explainer video company to help them produce high-quality and professional videos.

Twitter 52

Twitter Education Analytics Hashtag 52

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Sprout Social

APRIL 15, 2024

A good number of companies aren’t prepared for a crisis like this. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. This can snowball into reputational damage for the company that impacts revenue and customer trust.

Press Release 94

Press Release Banking Reputation Marketing 94

Diva Marketing Blog

JULY 11, 2014

Joel conducted the analysis and partnered in formulating the research questions. TV watching is still the 800 pound gorilla (or at least 720 pounds) but watching content online is also a reality, it is growing and all progressive media companies need to embrace it and make it work for them. .

Research 83

Research Smart Phone Aggregator iPad 83

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JULY 20, 2010

Very helpful as our company moves forward with our plan for Social Media. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. – Thanks Mike!

Social Media 139

Social Media Strategy Consultant Blogger 139

Jeff Esposito

OCTOBER 28, 2011

Not only am I proud of her for it, but it also provides great advice for those of us who consider them consultants and have to fight for buy-in from companies who choose to ignore the Web and this social media thing. In social media measurement everyone wants a silver bullet for the hand sentimenting of posts.

Sentiment 31

Sentiment Case Study Analysis Buy 31

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Sentiment: How much are you willing to automate verse check by hand? If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles. First – What are the objectives?

Social Media 155

Social Media Radian6 Strategy SM2 155

Diva Marketing Blog

JULY 11, 2014

Joel conducted the analysis and partnered in formulating the research questions. TV watching is still the 800 pound gorilla (or at least 720 pounds) but watching content online is also a reality, it is growing and all progressive media companies need to embrace it and make it work for them. .

Research 40

Research Smart Phone Aggregator iPad 40

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? You are missing out on tremendous opportunity for growth and performance of competitive analysis.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 132

Data Social Media Metrics Analytics 132

Sherrilynne Starkie

JULY 3, 2018

We started our conversation by talking about the importance of getting company executives and upper management on board in the goal setting process. On the behaviour side I’m working with a technology company that is all about changing behaviours. For instance, I did an analysis of media coverage for certain issues.

Policies 231

Policies Project Metrics Sentiment 231

Sprout Social

FEBRUARY 23, 2023

Your Listening Topics will track and analyze the conversations around relevant topics to understand consumer sentiment. Review dynamic word clouds, related keywords and hashtags, sentiment data and more for information that can guide your draft. Has sentiment been trending up or down in recent months?

Social Media 110

Social Media Brands Press Release Sentiment 110

Sprout Social

FEBRUARY 10, 2022

This is a problem that many B2B brands and SaaS companies face. Branding is everything when there are dozens of companies offering near-identical services like yourself. Heck, ongoing rebrands are popular even among established companies. And don’t forget to communicate company-wide when your rebrand goes live.

Social Media 117

Social Media How To Press Release Sentiment 117

Bill Hartzer

NOVEMBER 2, 2021

Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. On October 28, 2021 Facebook filed for a trademark on the word Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Your company needs to be part of that conversation. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Sprout Social

APRIL 10, 2023

Attention is invaluable as your audience gets pulled in a million directions and getting more eyes on your company means being memorable. In short, your brand identity captures what your company is all about at a glance. Take a company like The Ordinary, for example. After all, you know what your company is all about.

Brands 127

Brands Handbook Company Examples 127

Sprout Social

SEPTEMBER 5, 2023

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting on behalf of Sprout Social found that Sprout’s tools helped a composite organization representative of interviewed customers drive $973,000 in social media team productivity and efficiency savings over three years.

Social Media 130

Social Media Social Media Management Team Collaboration 130

Sprout Social

JANUARY 20, 2021

Market research helps companies to: Understand and build B2B buyer personas. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. This is why B2B market research is critical. Evaluate the changing needs of customers.

B2B 113

B2B Research Sentiment Marketing 113

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Social Media Strategery

APRIL 1, 2009

I saw very senior government employees chatting it up with very junior consultants, employees from two different companies sharing time on a panel session, and groups of consultant/government folks hashing out a solution to a problem one of them was having. Now, my criticisms: * Chaos. Now, my criticisms: * Chaos.

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92

Sprout Social

AUGUST 16, 2023

Hudl helps over 200,000 teams across more than 40 sports analyze and refine their game play through video analysis technology. If that’s not enough, here are four more reasons companies choose Sprout as their Social Studio replacement. Our customers rave about its ease of use and time to value.

Brands 68

Brands Social Media Management Authentication Software 68

Convince & Convert

JULY 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Not only Eric’s company Argyle Social, but our friends at Infusionsoft. Maybe that could be a new line of business for them. Eric: Yeah.

Airlines 115

Airlines Sentiment Hotels ROI 115

Hootsuite

NOVEMBER 13, 2019

“Generation Z is not only eager for more personalized products but also willing to pay a premium for products that highlight their individuality,” research from global consulting firm McKinsey and Company finds. Marketers need to ensure that information about their company is transparent and readily available online.

Marketing 111

Marketing Survey Mobile Trends 111