Webbiquity SMM

JULY 15, 2014

These companies have also made purchases that many people didn’t quite think were obvious, but perfectly made sense in hindsight. We know one thing for sure: although they purchased VR gaming companies, the technological developments we can expect won’t be limited to gaming. “Personal” Will Have a Whole New Meaning.

Yahoo 195

Yahoo Marketing Apple Analytics 195

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. How are B2B companies evaluating the results of social media marketing efforts? Views of company videos.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Put another way, it’s the opposite of search engine marketing (smart companies use both).

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Results can be exported to Excel for further sorting and analysis. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Put another way, it’s the opposite of search engine marketing (smart companies use both).

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

APRIL 30, 2020

For example, LinkedIn is a platform for professionals, employees, and companies. You need data-driven analysis for creating and using hashtags optimally. Every social media service has its pros and cons. Many of them are designed for a specific purpose and niche. Other platforms are more general, with a vast audience reach.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter. .

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). So much for my thoughts.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

FEBRUARY 16, 2016

However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( 88% of B2B companies use content marketing.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Sentiment: Are the comments, posts etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

SEPTEMBER 16, 2013

This isn’t to say that Facebook should be a central part of every company’s social strategy. Yes, it’s true that in the final analysis, if a marketing activity isn’t positively contributing to the bottom line, a company shouldn’t be spending time, effort or money on it.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Convert PowerPoint presentations to Flash, or into YouTube videos? Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Actually, SEM is used pretty often; in 2012, 64% of b2b companies and 73% of b2c brands used pay-per-click (PPC) advertising to drive leads.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. What are people saying about your company / brand on social media sites?

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

DECEMBER 19, 2017

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. If your company does business in Europe, this is an essential trend to address, as two bloggers noted.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

OCTOBER 27, 2010

It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service. Coordinate efforts. But “control&# is tricky in the social media world.

B2B 175

B2B Social Media Marketing Microblogging 175

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. making her the youngest CEO of a Fortune 500 company and one of just 20 female CEOs in that group. Meghan Biro.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

DECEMBER 30, 2014

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. After showcasing an example from her alma mater’s journalism school, Laura Click writes “companies that are doing brand journalism well aren’t just throwing a blog on their website.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

JULY 28, 2015

.” The ability to analyze the vast amounts of data generated by digital marketing activities, and translate that analysis into digital marketing strategies and tactics, will be key skills for marketers in the next decade. 38% of companies will hire more digital marketing professionals in the coming year. Image credit: AdWeek.

Marketing 100

Marketing Statistics Skills Compete 100

Webbiquity SMM

SEPTEMBER 22, 2015

For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders. It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month). Other tools you can’t ignore?

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

MARCH 26, 2012

Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well. SEO, Social Media and WPO.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

FEBRUARY 4, 2014

” The Death Of Social ROI — Companies Are Starting To Drop The Idea That They Can Track Social Media’s Dollar Value by Business Insider. She contends that calculating the ROI of social media “can be difficult with social media so you may want to take a look at how your efforts tie to business success over the long haul.”

ROI 204

ROI Social Media FeedBlitz Metrics 204

Webbiquity SMM

FEBRUARY 11, 2013

62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions.” ” How can you grow and maintain an active, relevant Twitter following?

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

DECEMBER 17, 2013

” Content Marketing: An 8-point analysis for your blog by MarketingSherpa. You bring your car in for regular maintenance checkups (hopefully), so why not do the same for your company blog? ” 8 Content Marketing Ideas You Haven’t Tried by It’s All About Revenue.

Tips 203

Tips Flipboard Content Screencast 203

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. For Companies: 10 Questions to ask yourself before entering social media by Mindjumpers. 85% of Inc. Mistakes were made.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. 21 Twitter Tips From Socially Savvy Companies by Fast Company. Tweetake. ** 5 Stars.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

MARCH 31, 2015

Why the Company Blog is More Important Than You Think by Business2Community. ” As if that isn’t enough, this post details four more “benefits an authentic company blog can deliver to the organization, beyond the top line” that make the effort required to maintain a high-quality, relevant blog presence worthwhile.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

SEPTEMBER 15, 2010

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? historical and real-time data, sentiment analysis, platform filtering) and ease of use with a more attractive monthly price than many well-known competitors. Social Website Analyzer. Or really hate one?

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

JANUARY 6, 2015

Ever notice how many companies are “leaders” in their respective markets, according to their own press releases? And lest you think online brand newsrooms appeal only to traditional journalists, they are also being accessed by bloggers, tweeters, customers, potential investors, anyone who is interested in your company.”

Press Release 100

Press Release Tips SEO Influencer 100

Webbiquity SMM

MAY 2, 2017

But as companies grow, and produce more content, their needs may become more sophisticated. A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. ” — MarketingLand.

Tools 201

Tools Sample Samples Marketing 201

Webbiquity SMM

JANUARY 13, 2015

A…detailed analysis can help you determine not only which networks are sending you traffic, but which ones are sending you valuable traffic”) along with seven types of social networks to leverage. 50 Expert Tips for Getting Started on Social Media by Constant Contact on SlideShare.

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. This includes pulling all posts and comments into one dashboard for analysis, measurement and engagement.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

MARCH 6, 2012

But while a handful of apps have skyrocketed into the cultural stratosphere, brands that have deployed their own apps have used Facebook to make powerful emotional connections with users,” then highlights ten such apps from companies like Intel, Toyota and Bacardi. How to Create a Facebook Business Page in 5 Simple Steps (With Video!)

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

MARCH 11, 2013

Though he doesn’t use the term WPO specifically, he does offer this succinct analysis in support of the WPO model : “For example, you can take any part of his statement, swap the order, and still be left with a valid statement: - SEO is part social media, audience development, part advertising, and part PR. -

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

APRIL 9, 2012

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. The 5 Best Free Tools For Making Slick Infographics by Fast Company. ALOT. ** 5 STARS. Inefegy Social Radar.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

JANUARY 5, 2016

93% of B2B marketers use content marketing, content marketing is an effective way to engage your fans and followers, whether you’re a B2B company or a B2C company. To help, download free audience analysis worksheet from Pam Moore. B2B Content Marketing Strategy [Infographic] by Visualistan. by Pam Moore. ** 5 STARS.

Content 60

Content B2B Marketing Hubspot 60