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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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How AI insights improve decision making

Sprout Social

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. How AI insights help businesses Let’s explore how AI insights help industries strengthen business strategies, meet market needs and boost brand loyalty.

Sentiment 107
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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice. Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. apologies, Shonali!).

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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

And in Instagram, GoPro has found the perfect channel on which to build the kind of loyal community that keeps it top of mind for adventurous consumers across the globe. Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. What better way to show off what your best product can do?

UGC 55
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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

What types of tools will be leveraged for execution and analysis? Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. This will not only solidify your brand voice but build community engagement as well. But the real test is achieving them!

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What social media tasks to automate and what to personalize

Sprout Social

Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty. Tailor communication and messaging to resonate with each stakeholder’s unique priorities, goals and pain points.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight.

Brands 109