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How AI insights improve decision making

Sprout Social

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. How AI insights help businesses Let’s explore how AI insights help industries strengthen business strategies, meet market needs and boost brand loyalty.

Sentiment 104
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What social media tasks to automate and what to personalize

Sprout Social

Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty. Tailor communication and messaging to resonate with each stakeholder’s unique priorities, goals and pain points.

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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience. Why does brand experience matter?

Brands 106
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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Text classification powers various capabilities such as sentiment analysis and spam filtering.

Process 103
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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

But the star player is Samsung Electronics, producer of their industry-leading TVs, smart gadgets, and mobile phones, most well known among which are the Samsung Galaxy phones and tablets. million Samsung Mobile on Instagram: 1.4 million Samsung Mobile on Twitter: 12.4 million Samsung Mobile US on Twitter 4.6

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The Creator’s Guide to YouTube Shorts Analytics

Buffer Social

How to find your YouTube Shorts analytics Whether you prefer analyzing data on a desktop or on the go via mobile, YouTube has got you covered. On mobile The YouTube Studio app is a handy tool for creators who prefer monitoring their channel's performance on mobile.

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Reflections on the changing digital agency environment

Dave Fleet

Decline of community management (in some areas). The (actual) year of mobile. In the agency world we were focused on optimizing how we operated on those platforms – we got into heavy analysis on things like real-time activation, word choice, tone, character counts, day-parting etc. Less “social”, more “media”.

Mobile 105