Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. This is also a powerful tool for competitor research. Community management. Create community and brand loyalty.

Social Media 78

Social Media HootSuite Marketing Social Networking 78

Oktopost

APRIL 21, 2022

Instead of waiting for them to come through customer support, you could add an entry in your FAQ that responds to the issue being mentioned. User-generated content avoids that apathy by showing audiences that there’s a real community of people who are interested in your brand. ? Learn from Your Competition.

Content 118

Content FAQ Sentiment Hashtag 118

Convince & Convert

JULY 25, 2012

True, scrutiny is magnified when community and content managers become a voice for large brands. Add your community or content manager’s Twitter handle to the bio. Include the community manager(s) face(s) in the Twitter background. Lisa Loeffler is Research & Analysis Lead at Convince & Convert.

Twitter 133

Twitter Brands Avatar Insurance 133

ProBlogger

APRIL 7, 2015

Regardless of the fact we post on a constantly-updated platform, there is still a need for in-depth analysis. Asserts your authority (particularly the in-depth, heavily researched types). ProBlogger FAQ: How Long Should Posts Be? Longer-form content. Search ranking. How to Decide? Is ranked higher in search results by Google.

FAQ 20

FAQ Google Questions Analysis 20

Convince & Convert

MARCH 28, 2012

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S. gamers ages 10 to 65, play games on social networks or casual game websites.

CSR 129

CSR Airlines Loyalty Hashtag 129

Convince & Convert

MARCH 28, 2012

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S. gamers ages 10 to 65, play games on social networks or casual game websites.

CSR 128

CSR Airlines Loyalty Hashtag 128

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post: New Communication Tech and Work Literacy Presentation. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own. tags: workliteracy communication ). My Slidespace.

Viddler 100

Viddler Automotive Skills Real Estate 100

Buzz Marketing for Technology

JULY 24, 2008

Common questions to Help Desk => FAQ on how to accomplish standard activities that newcomers may need to know, especially if they come to us from a different Computer Operating System environment which probably did things other than what we are accustomed to. Sebs Open Research ] QUOTE. UNQUOTE [ Sebs Open Research ].

Directory 100

Directory Metadata Blogroll RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. We did about 100 interviews, and tried to get at the root causes of the problems and concerns they cited.

Repository 100

Repository FAQ Aggregator Resources 100

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. We did about 100 interviews, and tried to get at the root causes of the problems and concerns they cited.

How To 100

How To Repository FAQ Aggregator 100

Buzz Marketing for Technology

JUNE 27, 2008

SLA Community. Through my research I have come to understand and appreciate a concept I consider to be of even greater importance than knowledge managementand that is information literacy. Like many companies, my organization provides a community that supports the use of information technology and. Advanced Search Options.

Library 100

Library Compete Skills Proposal 100

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 142

Social Media Strategy Consultant Blogger 142

Convince & Convert

SEPTEMBER 22, 2010

Recent research from ExactTarget (a Convince & Convert client) found that only 30% of consumers clicking “like&# on Facebook believe that action gave the liked company permission to market to the consumer. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Hootsuite

JUNE 29, 2023

Contribute to your community The best reputations don’t just come from carefully managing your tone and image — they come from offering genuine value to your community and cultivating connections. Ask your community questions and shout-out major contributors. An engaged community leads to better sales outcomes.

Reputation 108

Reputation Strategy Brands HootSuite 108

Buzz Marketing for Technology

JUNE 19, 2008

Is there a well-designed FAQ (Frequently Asked Questions) service, online and/or by phone menu or on-demand fax? Does the program design involve the demonstration of such skills as analysis, comprehension, communication, and effective research? Training in information literacy including research techniques.

System 100

System Policies Education Course 100

Sprout Social

DECEMBER 20, 2023

And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research. Here are some key areas to look for when researching a new tools for your team. For competitor analysis, BuzzSumo can ID the most-shared content and how it performs by network and format.

HootSuite 108

HootSuite Brands Price Collaboration 108

Hootsuite

APRIL 11, 2022

Retail bots can handle simple requests, like order tracking, FAQ answers, or product recommendations (a.k.a. Automating your FAQ with a shopping bot is a smart move for growing ecommerce brands needing to scale quickly — and in this case, literally overnight. they can be your a personal shopping assistant for your online client).

Retail 98

Retail FAQ How To Survey 98

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Research: How do people talk about your industry and who are the influencers? Good rationales, diagnosis criteria and chart analysis. First – What are the objectives? What questions are you trying to answer?

Social Media 158

Social Media Radian6 Strategy SM2 158

Hootsuite

AUGUST 17, 2023

So we’re here to salute this brave commitment to research — and to give you our full support on your education journey. A fairly robust content library helps with content planning and scheduling; social listening tools and sentiment analysis features lets brands track mentions and opinions from customers (and haters, too).

Comparison 78

Comparison HootSuite Hubspot Social Media Management 78

Hootsuite

NOVEMBER 3, 2022

For the purposes of this blog post, though, we’ll use Pew Research Center’s definition : anyone born in or after the year 1997 is part of Gen Z. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. FAQs about marketing to Gen Z.

Airlines 110

Airlines Marketing How To Influencer 110

Hootsuite

AUGUST 14, 2023

Hashtag tracking and analysis tools help users discover relevant hashtags, monitor their performance, and optimize their hashtag strategy. Analysis paralysis, anyone?) In other words, there is always incredible market research readily available in real-time, as long as you know how to access it.

HootSuite 68

HootSuite Social Media Management Price Hashtag 68

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. The difference is actually very small, as the goal of social media is to make big companies act like small ones.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. Thanks to my crack assistant Jess Ostroff for helping with the research. This is obviously invalid research statistically, but anecdotally it makes you wonder. I love the analysis. Thanks for this research.

Social Media 143

Social Media Strategy Social CRM Consultant 143

Hootsuite

APRIL 4, 2023

401gives #donate #fundraiser #nonprofit #youth #organization #community #grassroots #bipoc #leadership #lgbtq #volunteer #fyp #share [link] pic.twitter.com/Asy0qeuK18 — Generous Heart (@GenHeartUSA) March 22, 2023 LinkedIn is where professionals go to find jobs and talk shop. The day is almost upon us. Give Generously!!

Social Media 99

Social Media Tips HootSuite How To 99

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. link] jaybaer Absolutely.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. You are not alone…keyword research pays off in the #longtail [link] [link] Jamie’s Shared Items Does Your Blog Have a Long Tail: [link] [link] SEOP Great article. Thanks for the share.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

AUGUST 10, 2010

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. In fact, I have a blog post about that coming out on Thursday, based on new research from ExactTarget. McCann , Viral Heat Did you enjoy this blog post? It will be interesting to watch.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. I’m starting to hear a lot of smart people scoff at these services, primarily along these lines “Why do I care where someone is eating for lunch? This is the best benefit that I’ve had.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Buzz Marketing for Technology

JUNE 27, 2008

Most organizations, too, refused to abandon the top-down centralized information model that was already in place, merely institutionalizing it with firewalls, access restrictions, monster centrally-managed one-size-fits-all databases and websites and over-engineered, over-managed collaboration and community-of-practice tools.

Organization 113

Organization Repository Module Template 113

Webbiquity SMM

MARCH 31, 2015

Michael Gerard details six attributes needed to “to launch and sustain a successful business blog” based on an analysis of more than 400 blogs at the 10,000+ visitors-per-month level. The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS. Two Guides to Business Blogging Benefits.

Tips 100

Tips Statistics Hubspot Resources 100

Rebekah Radice

SEPTEMBER 4, 2016

This works in multiple ways: Builds community rapport. That you’re an active supporter of your community. Their analysis saw a spike in retweets among those in the 71-100 character range—so-called “medium” length tweets. Repurpose answers you shared to FAQ via email, on Medium, through your blog, a newsletter, or on Quora.

Engagement 97

Engagement Twitter Hashtag Travel 97

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. Marketing), ThinkGeek is “all about serving our community. By doing the research, you meet the needs of both the client and customer. Jen is the real deal. A real human!

Social Media 117

Social Media Case Study Strategy Study 117

Rebekah Radice

SEPTEMBER 4, 2016

This works in multiple ways: Builds community rapport. That you’re an active supporter of your community. Their analysis saw a spike in retweets among those in the 71-100 character range—so-called “medium” length tweets. Repurpose answers you shared to FAQ via email, on Medium, through your blog, a newsletter, or on Quora.

Engagement 60

Engagement Twitter Hashtag Travel 60

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” Jay : Yes, I saw, what was it, last year or so, there was some research, I think it was by Forbes, if I recall correctly. Eric : Yes.

B2B 113

B2B LinkedIn Posterous Social Media 113