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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

This is where social media sentiment analysis comes in to save the day. To help you out, today, we will explore the many benefits of social mention sentiment analysis and how to get started. What is social media sentiment analysis and why does it matter? The company made over $6 billion off that campaign within a year!

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The Importance of Leadership: Understanding the Role of Leaders in Organizations

Koka Sexton

Leaders are vital to the success of any organization, providing direction and guidance that allows teams to achieve their collective goals. By encouraging their team to reach its highest potential, leaders can create positive experiences that ultimately benefit the entire organization. What is Leadership?

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Balancing social resources across multiple business lines

Sprout Social

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 101
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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 103
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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 112
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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. Organization is paramount in moving from planning to developing, and then executing, the strategy. This will help you and the organization to start to narrow your focus and wrangle all the ideas floating around. What stands out here?

Strategy 220