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7 ways to use social media for market research

Sprout Social

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research?

Research 144
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Use of Social Media to Inspiration for All Businesses

Mindjumpers

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Social media requires people and time. Their presence is monitored all day.

Airlines 232
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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases.

Travel 40
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You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. The other types of Stories worth mentioning, in decreasing order, are influencer takeover, live events, how-to guides, fan content, contests and others. Guest post by Alex Slichnyi. Bottom Line.

Instagram 157
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Entrepreneurs Giving Young Latino Business Owners Helping Hand

The Realtime Report

When best friends Michael Watson and Pablo Segarra, both of Puerto Rican descent, were growing up together in the Bronx, New York, they never envisioned spearheading an organization helping Latino Gen X and Gen Z professionals establish closer ties with each other…and their origins through travel, tech, music and other cultural platforms.

Travel 91
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Everything You Need To Know About Social Media Monitoring

Keyhole.co

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

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The Best of This Summer’s Social Media

Ignite Social Media

When you’re in the world of social media, you’re likely also finishing up your summer content and campaigns. With all the drama surrounding airlines these days, we have to give it to Delta. Delta could have never planned for an event like this one, but their response was handled promptly, simply, and effectively.