Ignite Social Media

AUGUST 10, 2017

When you’re in the world of social media, you’re likely also finishing up your summer content and campaigns. Sometimes you can make the most impact not by campaigns or contests, but by managing your community the right way. With all the drama surrounding airlines these days, we have to give it to Delta. Ah, August.

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Social Media Airlines UGC Campaign 87

Akamai Marketing

JULY 2, 2012

Social influence measurement has been a hot topic again recently. I’ve been fairly vocal on this blog, in my training and with my clients about my wariness of measuring social influence. I still understand the value of measuring influence from the perspective of brands and analytics.

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Klout Comparison Influencer Airlines 177

Keyhole.co

JUNE 30, 2021

Let’s explore how proper data use can help you boost sales through social media in this article. Five ways social media data can take your strategy to the next level. Making your social media selling nowadays requires more effort than just boosting a successful post. Improve data quality.

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Data Social Media Strategy CPC 108

Mindjumpers

AUGUST 30, 2012

social marketing software company, released a new report: “ 6 Mind-Blowing Social Media Stats – And What They Mean for Marketers ”. The sectors with the best response rates being telecommunications and the airline sector. One Chicago-based company Foiled Cupcakes has developed 94% of her clientele through social media.

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Social Media Brands Telecommunications Airlines 224

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

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Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? Budget Traveling and Hacks.

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Travel Influencer Brands Airlines 66

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

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Examples Social Media Instagram Hashtag 111

Later

MAY 28, 2021

And with new interactive features , there’s never been a better time to include it in your social media strategy. Work With Influencers and Experts. You can also share a story from a member of your community through your LinkedIn captions. Position Your CEO or Founder as a Thought Leader. Use Data to Tell Your Story.

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Keyhole.co

MARCH 1, 2023

With that in mind, let’s explore how proper data use can help you boost sales through social media. Five ways social media data can take your strategy to the next level Unlike years past, driving revenue from social media now requires more than just boosting your top posts.

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Data Social Media Strategy CPC 52

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. Do you want to see what these influencers are posting about your brand?

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Analytics Influencer Apparel Airlines 68

Convince & Convert

FEBRUARY 23, 2013

Your customers, potential customers and fans only care about two things in social media: They want to be heard. Smart brands are adept at both socially enabled customer service and social media marketing, but few are equally good at both ingredients of the Magic Middle of social. They want to be loved.

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Social Media Banking Airlines Apple 141

Webbiquity SMM

NOVEMBER 27, 2018

It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement. It’s the simplest platform for connecting, sharing, and engaging with key industry influencers.

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Team Marketing B2B Eventful 160

Webbiquity SMM

NOVEMBER 5, 2013

Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. Now that Tom and I have compiled our lists, the word that keeps popping into my head is “community.” She is a social branding consultant with expertise in social business and social media.

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Twitter Airlines Syndication Blogger 187

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. million followers on Twitter? Eat 10 sandwiches, get the 11th free. population.

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Social Media Strategy Influencer Social CRM 150

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases.

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Pixlee

JUNE 8, 2021

Naturally, social media had to catch up. . Users on Twitter, Facebook, and Instagram frequently express their concerns about the environment, urging companies take Corporate Social Responsibility (CSR) more seriously. Partner with Businesses and Influencers Sharing Your Eco-Friendly Values.

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Pixlee

JUNE 14, 2021

Many Instagram influencers felt as though their engagement and impressions were dwindling. UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods. This simple ask goes a long way in creating community, and the user even replies “honored!”.

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Instagram UGC Apparel Hashtag 52

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

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Social CRM Influencer Klout Social Media 135

Pixlee

JUNE 16, 2021

Even if your target audience is focused on local sales, people use ecommerce sites as a resource to research where they are going to shop, and 74% of consumers rely on social media to inform their purchasing decisions. — Host Social Media Contests. not being present online causes you to lose meaningful connections.

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Retail Trends UGC Mobile 52

Buffer Social

JANUARY 24, 2017

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills. Set your social media goals.

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Buffer Social

SEPTEMBER 28, 2016

In our case, that means social media podcasts ! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! Click to jump to any section: 10 of the very best Social Media Marketing podcasts. Social Pros by Jay Baer.

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Skills Social Media Hosting Marketing 40

Oktopost

SEPTEMBER 24, 2019

Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. Today, most of the work related to establishing and maintaining a positive corporate reputation is happening online in general, and on social media, in particular.

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Reputation Press Release Airlines Construction 85

Ari Herzog

JULY 26, 2011

Thanks to your participation in the comments, your choosing to link here from blogs and social networking channels, and web standard compliance in numerous areas, this site is ranked in the top 1% of those 1.2 If you have a Twitter or Facebook account, Klout and PeerIndex are two clones that provide a glimpse into your influence.

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Tools Klout Metrics Airlines 160

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. List of Corporate Social Strategists for 2011. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000.

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List Twitter Brands Microsoft 155

Buffer Social

DECEMBER 5, 2016

So, here’re 10 of the best social media SlideShares of 2016 to enhance your social media marketing in 2017. 10 Best Social Media SlideShares to Enhance Your Social Media Marketing in 2017. They are not only great for blog posts but also shareable on social media.

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Social Media Hubspot Advertising Airlines 40

Laurel Papworth

AUGUST 28, 2011

Do online communities overreact? My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. Staff should be backed on social media and the Community is NOT always right! SOCIAL PROBLEMS HIGHLIGHTED. What would Virgin do?

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Twitter System Social Networking Airlines 102

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos.

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Instagram Brands Sports Travel 60

Pixlee

APRIL 11, 2017

Branding is a communication of a company’s core values. It influences every step of the consumer’s experience, from customer service support to their actual thoughts on the product. Stories have been a part of shaping communities and cultures for generations and generations. Nurture Community Ownership: It’s Not All You.

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Brands Hotels Travel Airlines 42

Pixlee

APRIL 11, 2017

Branding is a communication of a company’s core values. It influences every step of the consumer’s experience, from customer service support to their actual thoughts on the product. Stories have been a part of shaping communities and cultures for generations and generations. Nurture Community Ownership: It’s Not All You.

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Brands Hotels Travel Airlines 40

Pixlee

FEBRUARY 9, 2017

Whether cult-like or otherwise, the key is that when building lifestyle brands you’re really building online communities of likeminded individuals at their core. Like most everything else nowadays, these types of communities are likely to flock towards the online world. Your brand built with people’s desires, loves, hopes, etc.

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Brands Airlines How To Apple 40

Pixlee

APRIL 6, 2017

First, make a generalized lifestyle brands list: a listing of top lifestyle brands that succeed at activating and uniting communities. Lifestyle examples of this nature include brands like Southwest Airlines or Apple. Grow Your Community. This is where growing your community and again, social media come into play.

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Marketing Diagrams Apparel Airlines 40

Buffer Social

SEPTEMBER 20, 2018

When people come together to celebrate Halloween, they love to share their experiences on social media. Over Thanksgiving, you might want to use your social media channels to help people come together, relax and make this time of year even more special. Southwest Airlines (@SouthwestAir) December 21, 2016.

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ProBlogger

SEPTEMBER 26, 2011

This guest post is by Lina Nguyen of Words That Influence. Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. You’ve built a community. Your audience is a profitable niche market. You have reach.

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Company Travel Airlines Blogger 49

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. When to engaging with a new brand on social media, Gen Z audiences care just as much about the company as they do about the product or service. Put values first.

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Airlines Marketing How To Influencer 111

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. Need a stronger business case for getting on social media? Why use social media for B2B marketing. Just look at Adobe.

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B2B Social Media Tools Tips 98

Sprout Social

MARCH 31, 2020

If you’ve never had to respond to a social media crisis, consider yourself lucky. Because social media meltdowns, pile-ons and controversies aren’t just reserved for the biggest companies anymore. Recent engagement statistics highlight just how quickly social media moves for modern companies.

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Hootsuite

MARCH 27, 2020

On a regular day, connecting with your audience on social media requires tact, care, and forethought. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? More than ever, real-world catastrophes play out on social media in real time.

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