Convince & Convert

APRIL 6, 2015

Karlijn1903 Tweet This Social Service on Social Media Karlijn Vogel-Meijer joins the Social Pros Podcast this week, live from Social Media Marketing World in San Diego. Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. See you next week!

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Airlines Class Social Media Travel 60

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme.

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Brands Airlines Hashtag Influencer 159

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Some facts: - Southwest Airlines has been in social media since 2006, when it launched its blog. -

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Airlines Social Media Collaboration Travel 232

Mindjumpers

AUGUST 9, 2012

On our blog, we have written about the journey of making the extensive amounts of Big Data reveal as well as increase the social ROI. Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors.

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Social Media Loyalty Airlines Marketing 235

Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. However, the brand did not rely on that factor alone where marketing campaigns are concerned.

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Convince & Convert

JUNE 4, 2014

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. The team of people is actually one or two people partially allocated to the blog. They are the creatives behind the blog. Tweet this. )

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Team Engagement Hubspot Newsletter 158

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. This brand has built a business on selling luggage that airline passengers never claimed.

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Brands Blogger Retail Case Study 156

Social Media Strategies Summit

MAY 10, 2019

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

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Brands Retail Marketing Mobile 109

Convince & Convert

DECEMBER 26, 2010

Tweet If you want to take your personal or corporate blogging to new heights in 2011, here’s an opportunity to get a leg up. The Blogging Success Summit kicks off in February , with 23 presentations from a murderer’s row of blogging luminaries (+ me). Debbie Weil , author of The Corporate Blogging Book.

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Airlines Hubspot Tips Technorati 114

Rebekah Radice

OCTOBER 19, 2015

There are many ways to market your business on Facebook. 7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome. It’s no different with Facebook marketing. Savvy marketers know that if you want to die a quick death – try to be anything but yourself. KLM Airlines gets this. Mistake: Mimic the Competition.

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Facebook Marketing Airlines Metrics 114

Convince & Convert

JUNE 4, 2013

Hopefully you were able to make it to at least one, but either way this year is looking even better for in-person events that will help you step outside of the blogs and get social to better your digital strategy. Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. Content Marketing World.

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Eventful Social Media Forums Conference 127

Bare Feet Studios

JULY 2, 2008

What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines , or any airline really. The vacancy lasted about 5 minutes.

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Airlines Marketing Travel Hotels 40

Social Media Strategery

NOVEMBER 22, 2019

Travis Knobbe , who also happens to be an attorney and a sportswriter has started a series of blog posts on this topic over at the Last Word on College Football. No matter what happens between now and then, there are also going to be some fundamental PR, communications, and marketing issues that need to be ironed out.

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Brands Sports Marketing Airlines 81

Visually SM

SEPTEMBER 17, 2015

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. . Try real-time marketing. Post Count.

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Metrics Social Media Airlines Social Media Management 145

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

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B2B Social Media Tools Tips 98

Techipedia: Tamar Weinberg

DECEMBER 1, 2010

And that’s just one of the great benefits of social media marketing thanks to the cheap technologies that make it all possible. Customer service is the new marketing. Southwest Airlines has its famous Nuts about Southwest blog which is a blog promoting an airline and a whole lot more. Like this post?

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Airlines Brands Social Media News 196

Twist Image

MARCH 31, 2012

Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. We still do (think about banks, cable companies, airlines, telecommunications and a few others). End of sentence. In fact, if a business isn't social, it's a non-starter.

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Marketing Telecommunications Airlines YouTube 109

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. New to data analysis?

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Social Media Sentiment HootSuite Analysis 102

Buzz Marketing for Technology

JULY 22, 2008

Home > Blog > Running a Business > Blog article: Learn how to draw out your vision. StartupNation Blogs. How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? Previous: I Will Choke One-out-of-Ten Advice-Givers.

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Airlines Social Entrepreneurship How To RSS 100

Twist Image

APRIL 12, 2017

Many pundits point to the stock market as an indicator of just how much value/money a brand pays when they make silly (and super huge stupid) mistakes. The next day's markets are not a true indicator. One airline's massive public relations and business scandal today is hardly even mentioned on the next quarterly earnings calls.

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Airlines Brands Meme Film 58

Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). How to Avoid “Posting Cringe” Every social media marketer dreads being asked: “How can we be more like Duolingo?”

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Conversation Brands Authentication Trends 130

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Most Commented.

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Social Media Airlines Sentiment Conference 244

Webbiquity SMM

NOVEMBER 23, 2015

Influencer marketing has become a key component of PR and web presence optimization. Unless you’ve got one of those brands (like Apple , Zappos , TOMS Shoes , or Southwest Airlines ) everyone loves writing about, it’s hard to stand out amid the clutter. Don’t Even Pretend You’ve Read the Blog.

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Blogger Airlines Hotels Influencer 100

Writtent Blog

JUNE 4, 2013

marketing found that certain emotions lend themselves to viral sharing more often than others: Image Credit: Frac.tl/SEOmoz. Amuse, intrigue, or excite your audience if you’ve got dreams of viral content marketing, but don’t make them feel frustrated or guilty. as top sites for achieving a viral effect of your content marketing.

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Content Marketing Meme Airlines 101

Twist Image

JULY 11, 2018

Case Two: I'm a 100k traveller on a major airline (this is not to brag, but rather to create context that this brand knows everything about me. I got an email from the airline. With a listing of airline-supported hotels and prices. business blog. database marketing. digital marketing. email marketing.

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Airlines Retail Loyalty Hotels 60

Convince & Convert

DECEMBER 13, 2011

Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. Will Abraham’s parents ever fly any other airline? For companies that don’t truly believe in the primacy of the customer, all the Twitter and Facebook and blogs and YouTube in the world won’t change their fortunes.

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Airlines Loyalty YouTube Social Media 167

Pixlee

MARCH 30, 2022

Thought leaders in marketing and retail took on this topic at Shoptalk, focusing on understanding consumers’ preferences and behaviors, and how they shape product and marketing decisions. Retailers are looking to incorporate even more video content into their marketing and advertising strategies in 2022.

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Trends Retail UGC Authentication 75

Devumi

NOVEMBER 28, 2014

There is no question that viral video marketing is a key strategy in the back pocket of every brand marketing online. And their viral video marketing campaign should take off. I’m going to give you a whole bunch of rapid fire points to consider, and throw in examples from actual viral video marketing campaigns.

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YouTube Video Marketing How To 90

Mindjumpers

MAY 24, 2012

Tweet The Bees Awards – one of its kind international social media marketing award, is held for the third time this year. In the jury, we have helped identify the best marketing efforts based on strategy, creativity and results. Best Relationship with Blogs – Prius Inspired Bike by Saatchi & Saatchi LA.

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Social Media Social CRM Airlines Guidelines 213

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. And the most prominent of all is UGC. Keyhole helps brands learn their impact online.

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Social Media UGC Content Loyalty 52

Diva Marketing Blog

JANUARY 21, 2011

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. Recently, Fard Johmar , Path of the Blue Eye , told me he liked the sometimes quirkiness of Diva Marketing and the dash of irreverence and fun -- especially on Fridays. Do the airline over-booked bump ! Or sometimes just plain silly. Cha Cha Cha.

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Airlines Marketing Film Loyalty 68

Visually SM

SEPTEMBER 17, 2015

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. . Try real-time marketing. Post Count.

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Metrics Social Media Airlines Social Media Management 100

Twist Image

MARCH 25, 2016

Marketers hate bots. Bots have been the bane of marketers for nearly as long as online advertising has existed. According to MarketingLand , bots will cost marketers over seven billion dollars in 2016 alone. billion in losses for marketers in 2016 on a global basis." Marketers better love bots. business blog.

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Wikipedia Airlines Marketing iPhone 40

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. The Nuts about Southwest blog is the corporate blog of Southwest Airlines. Additionally, there are a great deal of maintenance requirements of a blog.

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Press Release RSS Blogger Airlines 112

Hootsuite

FEBRUARY 14, 2023

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. On Instagram, this influencer creates magical content for brands like Dick’s Sporting Goods, Kinetic Sand, and Turkish Airlines. The social media influencer market was valued at $16.4

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Influencer Instagram Collaboration YouTube 110

Webbiquity SMM

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. Vala Afshar @ ValaAfshar.

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Twitter Airlines Syndication Blogger 187

Hootsuite

DECEMBER 7, 2022

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. This could help you market your business, but it’s even helpful earlier in the product development phase.

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Twitter HootSuite Airlines Mobile 115