Twist Image

JULY 11, 2018

This brand is constantly in the media talking about e-commerce, innovation, analytics and more. Case Two: I'm a 100k traveller on a major airline (this is not to brag, but rather to create context that this brand knows everything about me. I got an email from the airline. analytics. . database marketing.

Airlines 60

Airlines Retail Loyalty Hotels 60

Convince & Convert

AUGUST 8, 2012

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. This ensures that their social presence is indeed holistic and spans everything from the brand to the customer travel experience.

Travel 120

Travel Case Study Airlines Consultant 120

Twist Image

APRIL 19, 2017

At a recent speaking event, the Chief Marketing Officer pulled me aside to ask for some advice. The company was launching a new product aimed at business travellers, and was curious about the best travel apps for these types of consumers. Airline status luggage tags. Personas and analytics are not the audience.

Travel 40

Travel iPhone Analytics Airlines 40

Talkwalker SM

JULY 28, 2016

LifeWellTravelled: Cathay Pacific sets the travel tone. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Hashtag 60

Hashtag Industry Campaign Hotels 60

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. Condé Nast Traveler (@cntraveler). Screenshot from the Instagram account of Condé Nast Traveler. Adidas (@adidas).

Instagram 60

Instagram Brands Sports Travel 60

Buffer Social

MARCH 19, 2020

It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. The first thing to say is that this isn’t a marketing opportunity. Delta airlines has been great at communicating with its customers on social media over the past week-or-so. And we’re all in it together.

Social Media Management 98

Social Media Management Social Media Retail Team 98

Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is often seen as a solution to every marketing problem. Then, we hit content shock. Social media is becoming a conversation.

Social Media 112

Social Media Engagement Brands Airlines 112

Akamai Marketing

MARCH 9, 2009

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. Maybe travel and tourism will will be the next segment to utilize the power of event marketing.

Eventful 100

Eventful Tourism Klout Travel 100

Convince & Convert

APRIL 21, 2013

Given my travel schedule and general lack of patience, I don’t watch much live television. Marketing is Harder Than Ever. Brands have the resources and wherewithal to provide this assistance, to create marketing that’s actually WANTED by consumers, instead marketing that’s NEEDED by companies.

Airlines 132

Airlines Hosting Hotels Banking 132

Twist Image

JUNE 28, 2011

This past Sunday, the New York Times ' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored , by Stephanie Rosenbloom that looked at the emerging trend of brands using social media analytics platforms like Klout , PeerIndex and Twitter Grader to see how "influential" individuals are. marketing blog.

Klout 103

Klout Airlines Hotels Influencer 103

Bill Hartzer

JANUARY 14, 2014

The IT folks, marketing, CEOs need to think differently. But pretty soon, we are going to have a lot of brands marketing these new TLDs. Thomas Watson of IBM said there was a word market for 5 computers. Digital marketing platform, create new digital experiences on those new TLDs. Data analytics is going to be key.

Domain Name 86

Domain Name Airlines Insurance Microsoft 86

Sprout Social

AUGUST 9, 2019

How Does an API Relate to Social Media Marketing? When airlines share data about flights and prices, travel aggregating sites can compile them all and help you compare. If a company has multiple software products, private APIs are used for the software to “talk” to each other. The major social media networks all have APIs.

API 110

API Social Media Banking Software 110

Pixlee

JUNE 14, 2021

Delta Airlines reposts travel photos from its customers to inspire the brand account’s followers looking forward to visiting their dream destinations. You can use analytics tools like Pixlee to analyze when your audience is most active on Instagram. Invest in Influencer Marketing. Identify Super Users.

Instagram 52

Instagram UGC Apparel Hashtag 52

Buzz Marketing for Technology

JULY 22, 2008

In The Back of the Napkin , Roam shows the actual drawing made on the back of a napkin by the founders of Southwest Airlines to illustrate their concept for a new airline that would become one of the great success stories of airline history (did someone say, Ding!?).

Airlines 100

Airlines Social Entrepreneurship How To RSS 100

Convince & Convert

MARCH 31, 2015

And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. It is the easiest-to-use social posting and scheduling tool, and the analytics available just keep getting better.

Company 60

Company Products Tools Collaboration 60

Sprout Social

JULY 18, 2023

New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary. Tabbey describes standing out in the “slopes of sameness” a challenge a lot of travel-based hospitality companies face.

Social Media 98

Social Media Brands Hotels Loyalty 98

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Buzz Marketing for Technology

JULY 29, 2015

This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines. travelers to the Northeast in a snow storm versus one tweet from a single traveler).

Data 100

Data Storify Strategy Airlines 100

Convince & Convert

MARCH 3, 2016

And while we all technically know that it doesn’t have to be that way, we find ourselves defaulting to that stiffness within our marketing, over and over again. Under the hood” is a colloquialism associated with cars, but here, a data analytics company uses it as their brand name to convey their feeling and their voice from the get-go.

B2B 60

B2B Brands Airlines How To 60

Sprout Social

NOVEMBER 30, 2016

Be sure to execute them one at a time so you’ll be able to better understand the analytics. After posting to this schedule for several weeks or months, you check out your Twitter analytics and find out that your posts in the afternoon are far more engaging than the ones in the morning. Pick and choose the best ones for your company.

Tips 40

Tips Twitter Template Templates 40

Kikolani

NOVEMBER 25, 2010

How my article on quitting Foursquare caused a blog traffic spike – a look at analytics and referrals when you get a post that goes viral. Valuing Facebook Ads – are marketers still trying to figure out just how much they are worth? TSA Gone Wild – the history of airline security. Infographics.

Mashup 148

Mashup Resources Discount WordPress 148

Hootsuite

AUGUST 11, 2020

Gaining followers needs to be part of a larger plan that connects to your business strategy and social marketing objectives. I’m a huge fan of cooking classes while travelling but was pretty impressed with how smoothly the virtual ones can work as well. We’ve got a whole guide on Influencer marketing to help you out.

Instagram 145

Instagram Tips How To Hashtag 145

Hootsuite

OCTOBER 9, 2019

In addition to deterring readers, too much marketing speak can put your post out of favour with the Facebook algorithm. A travel company may want to highlight the attractions of top destinations. A good marketer should already be in touch with what their audience and customers want. Have you heard? But this can vary.

Facebook 111

Facebook HootSuite Discount Airlines 111

Buzz Marketing for Technology

JUNE 27, 2008

such as Google Analytics). E3 Success Blog » Blog Archive » E-3 Carnival of Network Marketing - November 19, 2007 on 19 Nov 2007 at 5:07 pm. [.] Respond to blog comments and establish relationship with readers. Pay attention to readers by closely monitoring popular blog post and keywords search (using tools. Think. [.]. #

Blogger 100

Blogger Discount Comparison Price 100

Hootsuite

AUGUST 6, 2019

Use analytics, intel from your other platforms, or even a competitor’s audience to build personas, graph interests, and get a better understanding of what your audience is interested in. Use these findings as starting points for your LinkedIn marketing strategy. Be sure to cross-reference these findings with your own analytics.

LinkedIn 111

LinkedIn HootSuite Hashtag Airlines 111

Tweaklibrary

JUNE 21, 2022

Why Is A VPN A Must When Traveling? >. The Progressing Dominance Of AI And Data Analytics In Banking >. The Best SaaS Analytics Tools for 2022 >. Social Media Marketing Tools for Experts Like You >. The Best Travel Translation Devices You Can Buy >. The Best Travel Translation Devices You Can Buy >.

iPhone 21

iPhone Data How To Microsoft 21

Akamai Marketing

JULY 2, 2012

I still understand the value of measuring influence from the perspective of brands and analytics. Despite my krotchey Klout reaction, I’ll admit to using Klout, PeerIndex and Kred scores into baseline, weighted influence measurements for analytics purposes. Not so much.

Klout 177

Klout Comparison Influencer Airlines 177