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A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Facebook’s library of guides and resources is vast, yet these references can be a bit intimidating to navigate. After I put together A Short Reference of Facebook One-Sheeter Guides , I realized there were some advertisers who could use some help in navigating Facebook’s reference resources in general.

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Facebook Advertising Audiences and iOS 14

Jon Loomer

There are a couple of things that should contribute to smaller and incomplete remarketing audiences… Delayed Reporting. We’ve been accustomed to real-time reporting. Limited Reporting: Aggregated Event Measurement. But, for this segment of users, only the highest priority event will be reported: The Purchase.

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How To Create A Social Media Report & Automate Your Reporting In 2022

Keyhole.co

Enter social media reporting. What is A Social Media Report? A social media report is a document containing multiple social networks and metrics (including reach and impressions), showing the overall performance of your social media channels. Why Do You Need A Social Media Report? Are you looking for something like that?

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How to use Facebook audience insights for more effective targeting

Sprout Social

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. of Facebook users access the platform from a mobile device. For example, according to Statista , 23.7%

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iOS 14 and Facebook Ads: What We Know

Jon Loomer

Facebook Audience Network is a network of ads that appear mostly on mobile apps, outside of the Facebook family. It will, as Facebook says, impact optimization, targeting, and tracking across the mobile web. Remember that this is mobile only. Aggregated Event Management: It’s unclear what this actually is.

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How to use YouTube Analytics to optimize your video performance

Sprout Social

That’s why we put together this guide breaking down the core pillars of YouTube Analytics, including: General Reports. Watch Time and Audience Reports. Engagement Reports. Earnings Reports. YouTube Analytics: General Reports. The Overview Report. The Realtime Report. The Watch Time Report.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

You’ll still reach our report on Social Shopping Behavior in 2022, but it’s much easier and quicker to enter the shortened URL or link. A URL shortener is also referred to as a link shortener, a link shrinker, a link compressor, a URL condenser or a vanity URL creator. Create mobile-deep links. Customize short URL/slug.

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