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UPDATE: Customize Facebook Ad Creative by Placement

Jon Loomer

Facebook first started rolling out the ability to customize ad creative by placement more than two years ago. The biggest update is the ability to customize creative for an existing Facebook post. Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. Mobile Marketplace Feed.

Facebook 172
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The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Visitors based on URL visited. Facebook Analytics. SIGN UP HERE. ]. All are great!

Eventful 167
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The Facebook Pixel: What It Is and How to Use It

Hootsuite

The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram. If you use Facebook or Instagram ads now, or plan to use them at any point in the future, the Facebook pixel is a must-use tool. What is the Facebook pixel? How does the Facebook pixel work?

API 145
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Facebook Ads Guide: 55 Custom Audiences to Target People Ready to Act

Jon Loomer

Multiple factors contribute to whether your Facebook advertising campaigns succeed or fail. For sustained middle and bottom-of-the-funnel results, it’s imperative that you master warm targeting with Facebook Custom Audiences. Facebook is constantly adding to these options. Mobile Advertiser ID. Facebook App User ID.

Facebook 167
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Facebook 123
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Facebook Website Custom Audience Enhancements: Hands On

Jon Loomer

But that hasn’t been the case with the freshly announced enhancements to Facebook Website Custom Audiences. Facebook advertisers can now create audiences of website visitors by frequency and time on site… Click To Tweet. Aggregate values: Total amount someone has spent. You could also use “URL Equals.”

Facebook 126
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Social Media Tools, Apps, Resources and Plugins

Harp Interactive

Amplify integrates with Twitter, Facebook, Tumblr, Friendfeed and more so you can keep your friends and followers all over the web updated with you latest findings and invite them to discuss them with you. HootSuite features it’s own URL shortner ow.ly shorten long URLs (using digg.com , bit.ly , snurl , twurl or is.gd ).

Resources 243