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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

People used mobile phones to talk. The iPhone became the first mobile phone to be used more for data than for voice. The cost of reaching a targeted customer will only decline in the years to come. Sadly, efficiency will also devastate those industries and professions that thrived on media’s historical inefficiency.

Industry 143
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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

Content aggregation ?). Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. Slide 21: Online costs per lead are lower. Slide 35: Nearly one-third of U.S.

B2B 150
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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

First, a minor label adjustment… On February 17, 2015, Facebook announced the launch of Dynamic Product Ads , a way for advertisers to show ads dynamically to Facebook users based on products they previously visited on that advertiser’s website or mobile app. Dynamic Ads for Travel. Website Custom Audience Enhancements.

Hotels 113
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. Benchmarking your Facebook ad performance will depend on your industry and campaign objective. These metrics provide information for calculating your Facebook advertising cost and ROI. Customer service. Scheduling.

Facebook 123
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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Bing Network continue to see growth; Google leads in mobile. percent of total spend).

CPC 122
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CRM for the SMB

Small Business Mavericks

Tradtional CRM systems were relegated to the large enterprise space due to cost, maintenance and overall risk involved. These systems operate in the cloud, resulting in lower up front cost and reduced risk at the onset. They offer specialization in multiple industries, including real estate and financial services.

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How to Use Social Media to Plan Your Next Vacation

Ignite Social Media

Well since that isn’t possible yet the travel industry is trying it’s best to make it faster, easier and worry free to plan your next vacation. It’ll also give you cost efficient ways to travel to your dream destination. Everyone loves to go on vacation but who wants to actually spend time planning one? Sounds easy right?