Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. This post is your introduction to Facebook pixel events. First: The Base Facebook Pixel Code.

Eventful 201

Eventful Facebook Conversation Advertising 201

Social Media Marketing

MAY 20, 2019

Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform. Come, let’s have a look at each one.

Feed 102

Feed Feedly Tools Aggregator 102

Direct Marketing Observations

JUNE 14, 2011

In the world of digital, there exists the potential to aggregate your activities and consolidate your digital streams so as not to duplicate work. That’s not really a short cut. THAT is much different than buying followers on Twitter.

Aggregator 143

Aggregator Comparison Discount Curation 143

Oktopost

SEPTEMBER 14, 2020

Perhaps the biggest gain any marketing team can receive is learning how to measure success. This discussion is perfect for anyone looking to learn how to coach their marketing teams to measure success! Nicknamed “the bulldog” by a client when it comes to B2B marketing, Amy Kenigsberg is co-founder and COO of K2 Global Communications.

Team 100

Team B2B How To Marketing 100

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot.

Social Media 155

Social Media Strategy Content Template 155

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How can events benefit your marketing? Facebook Analytics. SIGN UP HERE. ].

Eventful 167

Eventful Facebook Analytics Aggregator 167

Jon Loomer

OCTOBER 19, 2020

If you run Facebook ads, you need to understand Business Manager. Page roles include: Publish content as the page. You can choose whether a partner can view aggregated insights for a line of business. You need to have a Facebook app that’s associated with your Business Manager to add system users. Create ads.

System 200

System Facebook API Aggregator 200

Webbiquity SMM

JANUARY 28, 2020

A social media hub or social hub is a digital tool that showcases content from various social media platforms at one location. The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. What is a social media hub?

Social Media 168

Social Media UGC Aggregator Eventful 168

Convince & Convert

SEPTEMBER 1, 2017

Because your professional success is judged by your ability to cultivate original ground-breaking content, the fear that you will lose ownership of those ideas is very real. Brands face the same issue, every day—especially brands whose bread and butter is content surrounding thought leadership. Facebook Rolls Out New Protection Tools.

Social Media 163

Social Media Content Aggregator Trends 163

Likeable

NOVEMBER 30, 2021

that quality, social-first content is crucial to success on social media. And, to be honest, crafting a piece of good social content is pretty easy. What’s not so easy is crafting good content at scale, week after week after week, without spending a fortune in time and resources. That’s where content pillars come in.

Social Media 83

Social Media Content How To Module 83

Jon Loomer

JULY 29, 2019

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. 1 Prioritize User-Generated Content. Right now UGC, or content that appears to be UGC, is performing the best for us across all of our consumer brand clients.

UGC 167

UGC Facebook CPA Upcoming 167

Jon Loomer

OCTOBER 20, 2020

If you run Facebook ads, you need to understand Business Manager. Page roles include: Publish content as the page. You can choose whether a partner can view aggregated insights for a line of business. You need to have a Facebook app that’s associated with your Business Manager to add system users. Create ads.

System 160

System Facebook API Aggregator 160

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Content and audience. Advertising.

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Facebook How To Metrics Hashtag 123

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. If so, capitalize on that with timely marketing campaigns.

Brands 110

Brands How To Sentiment Metrics 110

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

Facebook 107

Facebook Sample Samples Sentiment 107

Convince & Convert

SEPTEMBER 1, 2017

Because your professional success is judged by your ability to cultivate original ground-breaking content, the fear that you will lose ownership of those ideas is very real. Brands face the same issue, every day—especially brands whose bread and butter is content surrounding thought leadership. Facebook Rolls Out New Protection Tools.

Social Media 112

Social Media Content Aggregator Consultant 112

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. You can’t do it all alone.

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Collaboration How To Education Team 226

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Template 53

Template Templates Social Media RFP 53

Social Media Strategies Summit

JUNE 3, 2022

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. The Office of Communications and Marketing at Harvey Mudd College sits under the advancement umbrella but operates as its own entity.

Newsletter 219

Newsletter Project Aggregator Team 219

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. This post is your introduction to Facebook pixel events. First: The Base Facebook Pixel Code.

Eventful 84

Eventful Facebook Conversation Advertising 84

The Social Media Hat

AUGUST 29, 2016

Social Media How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work). Social media marketers know that curating, creating and posting social content can take a lot of time. What Sort of Content Should You Be Looking For? The way you do that is by sharing content people want to see.

Social Media 166

Social Media Content How To Aggregator 166

Jon Loomer

FEBRUARY 13, 2023

This is all about finding a way to show Facebook what a quality website visitor is. A typical blog post may actually have a lot of content that people don’t read after the article itself. I’d name it “Facebook – 70% Scroll,” but name it whatever you want. But, that may not be ideal.

Eventful 182

Eventful Aggregator Widget Conversation 182

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Social media content can go a long way in making customers happier.

Social Media 52

Social Media UGC Content Loyalty 52

Razor Social

AUGUST 10, 2017

Finding, curating, and sharing valuable content is a very time-consuming process. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience. We all have the need to share content!

Curation 111

Curation Curata Storify Tools 111

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Facebook needs to turn this thing around!

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Social Networking News Aggregator Journal 150

yMarketingMatters

NOVEMBER 11, 2013

The problem starts before you begin publishing content online. As an added benefit, not only will information streams keep your content fueled, they’ll keep you more engaged in what others are saying and doing online, which helps your content even more. There are a number of good aggregators on the web.

Aggregator 215

Aggregator Yahoo Hashtag RSS 215

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

B2B 150

B2B Smart Phone Data Hubspot 150

Convince & Convert

FEBRUARY 8, 2016

It’s our ritual, our process, and the way we tackle each new piece of content. But we need to ask ourselves: with the amount of content we must produce, is the same old process we’ve done for years the best way to move forward? In 2012, a group of marketers got together to find a better way. Agile Marketing Mitigates Risk.

Content 60

Content Marketing Process Energy 60

Twist Image

JUNE 29, 2012

For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. Creating content is not easy. It's especially not easy for brands that have been, primarily, marketing-driven organizations. But is it working? This is where the irony kicks in.

Brands 97

Brands Content Facebook Aggregator 97

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We indexed 130 Subway Facebook images and found that 28% showed a person.

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Research Engagement Facebook Retail 164

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Social media, blogs, and discussion boards mean that users generate as much online content as brands do. The challenge for marketers: how to track real business prospects through all the various online and offline touch points.

Strategy 178

Strategy B2B Marketing Research 178

Sprout Social

OCTOBER 19, 2023

Table of contents: What is online reputation monitoring? Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done?

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Reputation Sentiment Analysis Notification 97

Sprout Social

SEPTEMBER 12, 2018

Despite the growing importance of social advertising—particularly on Facebook and Instagram—marketers are still faced with a familiar nemesis. Today, we’re excited to announce a big step towards helping marketers drive real connection with Sprout’s enhanced paid tools for Facebook and Instagram.

Instagram 82

Instagram Tools Facebook Report 82

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Let’s take a closer look.

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Review Brands How To Analysis 128

Buffer Social

OCTOBER 2, 2023

Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. This can potentially open up new, immersive ways to share content and engage with your audience.

News 80

News Report Social Media Instagram 80

Mindjumpers

NOVEMBER 23, 2012

The rise of Pinterest and Instagram as well as the creative uses of the Facebook Timeline proves this. So, as we head into 2013, content marketing is without a doubt what brands will increasingly put at the heart of their strategy to seamlessly connect directly with consumers, as I blogged last week. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Social-savvy marketers. In-the-know marketers can easily understand in-depth information. Top-performing content. Best times and content types to publish.

Report 147

Report Social Media Metrics Aggregator 147