Remove Aggregator Remove Communities Remove Data Remove Sentiment
article thumbnail

How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 111
article thumbnail

Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113
article thumbnail

In bull or bear markets, social media intelligence makes all the difference

Sprout Social

Every company should strive to be driven by data. When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. Cast a wider net.

article thumbnail

How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

It involves factors that require analytical skills to translate data into strategies. However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. The challenge to engage effectively on Twitter goes beyond wit.

Hashtag 52
article thumbnail

6 steps to create an org-wide social listening strategy

Sprout Social

Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Improve sentiment around customer service. Listening can crawl data from Youtube, Reddit, blogs and forums too! — G2 (@G2dotcom) February 3, 2020. Product and R&D.

Strategy 118
article thumbnail

45 of the Best Social Media Analytics Tools

agora pulse

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited.

Analytics 179