Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. This “two pipeline” requirement is pretty unique to the recruiting industry. This is a very successful company. They’re not much different.

Engineering 137

Engineering Social Media Hubspot Marketing 137

agora pulse

NOVEMBER 10, 2020

BrandMentions is a social listening dashboard that lets you track and join conversations about your brand and industry. With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Social media channels. Pricing: Starts at $99 per month.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Either on-site, social media, Google or third-party review aggregators. Review aggregation sites are crucial for software brands, as is Google search. The reality? Brand ambassadors.

Conversation 137

Conversation Review Marketing How To 137

Social Selling Masters

MAY 30, 2016

When it comes to lead generation, social selling , and growing strategic connections, LinkedIn outranks all other social media platforms in terms of effectivity. LinkedIn is ranked the highest by B2B marketers in terms of effectivity: 66% versus last year’s rating of 65%. Optimize your LinkedIn profile to attract connections.

LinkedIn 40

LinkedIn Groups Groups Industry 40

Convince & Convert

JUNE 24, 2014

There are dominant channels for every industry and type of product or service. One of the first differences we notice among the tens of thousands of companies we track is whether the company is a business-to-consumer (B2C) or a business-to-business (B2B) player. But which channels are a must-have for your business?

How To 167

How To B2B Social Networking Apple 167

Webbiquity SMM

AUGUST 23, 2011

This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Social media is important. Syndication is also helpful.

Syndication 186

Syndication Data How To HootSuite 186

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. According to industry data by Bambu , customers acquired via social selling are seven times more likely to convert. On LinkedIn alone, 35.5 What power!

Tools 94

Tools Sentiment How To Team 94

Sprout Social

NOVEMBER 26, 2018

Rather than try to dominate them all, you should consider which platforms make the most sense based on your industry and audience. LinkedIn is a network laser-focused on business trends and networking. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space.

Social Media 106

Social Media Marketing URL Hashtag 106

Webbiquity SMM

JANUARY 24, 2011

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# 6 slick news aggregators you should try by iMedia Connection. Tweet This!

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

MARCH 8, 2019

What’s got your industry buzzing? When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). Keep a closer eye on your industry (and competition). Also, monitor industry and product-specific subreddit.

Reddit 100

Reddit Tumblr YouTube Review 100

Webbiquity SMM

JUNE 20, 2011

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&# The solution?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. Data analysis tools are collections of maps, diagrams, and charts intended to gather, interpret, extrapolate, and visualize data for use across a wide variety of industries and applications. .

Analysis 136

Analysis B2B Data Tools 136

Sprout Social

FEBRUARY 18, 2019

Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence. At a glance, running your LinkedIn company page might seem pretty simple. When in doubt, keep it simple.

LinkedIn 111

LinkedIn Company How To B2B 111

Sprout Social

APRIL 23, 2019

With a rapidly growing user base of 610 million professionals, LinkedIn provides organizations with unique opportunities. Beyond being a prime place to share content and showcase thought leadership, LinkedIn performs almost 3 times better than Facebook or Twitter for generating visitor-to-lead conversions.

LinkedIn 106

LinkedIn How To Notification Organization 106

Sprout Social

AUGUST 14, 2023

From enabling employees to quickly share posts to equipping them with industry-leading content, Sprout helps brands turn employees into thought leaders and expand the reach of your brand story. It’s also great for all industries including regulated industries like healthcare. Plus, Sprout also connects with LinkedIn.

Platform 73

Platform Tools Curation LinkedIn 73

Oktopost

DECEMBER 31, 2019

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. In other words, third-party data can be leveraged to make our first-party data more robust, which is to say its usefulness in a B2B sales approach.

Data 120

Data B2B Process Aggregator 120

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. All rights reserved.

Review 115

Review Social Media Social CRM Consultant 115

Sprout Social

JANUARY 30, 2020

To kick things off, let’s talk about what sets SaaS marketing apart from other industries. Below’s a quick rundown of what defines SaaS versus other industries. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before.

Strategy 100

Strategy Marketing Case Study How To 100

Sprout Social

SEPTEMBER 6, 2016

Not that long ago, if you asked most people what they thought of LinkedIn, you’d probably hear comparisons to sites like CareerBuilder or Monster. For some time LinkedIn was seen as a job search platform. While social recruiting is definitely one of LinkedIn’s main functions, it has evolved into much more.

Analytics 40

Analytics LinkedIn Trends Data 40

Hootsuite

MAY 8, 2023

Finally, insurance brands also have to comply with industry-specific regulations that define what can and can’t be said on social media (and across other digital marketing channels). This gives you a sense of what is happening in your industry and what people are saying about you online. Advertising eMarketer predicts U.S.

Insurance 88

Insurance Social Media Policies HootSuite 88

Oktopost

MAY 20, 2019

DPMs are usually used to aggregate or pool third-party data into a single point and leverage that data for better messaging, targeting, etc. But are CDPs for B2B companies, too? In fact, CDPs have tremendous potential for B2B companies. For retailers, the benefits of CDPs are probably readily apparent. The Top 10 CDPs.

Data 110

Data Platform B2B Marketing 110

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

DECEMBER 4, 2012

Google+, for example, allows you to link to as many of your other social profiles as you choose”) as well as specific suggestions for getting the most out of Facebook, Twitter, Google+, LinkedIn and Pinterest. Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Social Media ROI Measurement Guides.

Social Media 213

Social Media Resources Tips Policies 213

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. Which approach best suits you?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

SEPTEMBER 22, 2015

It is a fantastic prospecting / sales resource for B2B marketers”). does for Twitter and carries it across LinkedIn and Facebook”). 9 Tools to Discover Influencers in Your Industry by TopRank Online Marketing Blog. 16 Social Media Tools The Experts Swear By by Social Fresh.

Review 100

Review Tools Social Media HootSuite 100

Convince & Convert

JUNE 12, 2013

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). These make great social updates for Twitter or LinkedIn. Questions work well, as does taking a page from the social aggregators and asking people to “Check this out” or “Let Us Know What You Think”.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Stay up-to-date on the latest trends and industry news by saving content to read later. That’s where Pocket comes in.

Curation 214

Curation Tools Curata Flipboard 214

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. The Attentio Industry Dashboard provides industry insights wrapped up in a straightforward subscription access package.

Tools 207

Tools Social Media Netvibes Sample 207

Techipedia: Tamar Weinberg

JANUARY 5, 2009

LinkedIn Effective Marketing on LinkedIn : Helen talks about how to build your network and make your brand successful on LinkedIn. 8 Things You Can Do to Get Work Through LinkedIn (Freelance Switch): Collis Ta’eed talks about how recommendations and networking will get you more clients. But is it Spam?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. What percentage of Fortune 100 companies are on Twitter?

Research 191

Research Social Media B2B Statistics 191

Sprout Social

OCTOBER 17, 2016

What to Share You can Tweet your blog posts, articles from around the web, industry news and more. Spend time each day looking through what’s trending topics and think of ways to join conversations even if they aren’t completely related to your industry. Most of these accounts are celebrities or not specific to your industry.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post.

Social Media 200

Social Media Tools Strategy Tips 200

Writtent Blog

MAY 15, 2013

Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. share blogs, industry publications, or other resources on a daily basis: Image Credit: Curata. Curation Is Social.

Curation 103

Curation Curata Content Mashup 103