Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Likes are great, but conversions are the ultimate win. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. No CFO, no matter how marketing savvy they are, will be swayed by impressions or ad conversions. CFOs are most interested in revenue and cash flow.

ROI 96

ROI Cost B2B Organization 96

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Likes are great, but conversions are the ultimate win. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) So, when McDonald’s recently got a lot of social attention via high-profile celebrity partnerships, Wendy’s kept an eye out for a chance to enter the conversation.

Data 140

Data Social Media Sentiment Team 140

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

The Realtime Report

JUNE 21, 2019

To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). Businesses can then aggregate the feedback to spot trends, establish best practices, identify training opportunities, and so on.

Metrics 79

Metrics Aggregator Price Loyalty 79

Sprout Social

JULY 6, 2022

One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. Leadtail, a B2B-focused social media agency, started casting that net pre-pandemic with a video-conferencing client who was being outperformed leaps and bounds by their primary competitor: Zoom.

Social Media 115

Social Media Sentiment Survey Marketing 115

Convince & Convert

JUNE 24, 2014

Doing two or three channels really well with consistent, highly engaging content that is reaching and interacting with your target audience is what will lead to conversion and customers. As social media channels have matured and other niche players have entered the market, there has been some natural delineation across the B2C and B2B lines.

How To 167

How To B2B Social Networking Apple 167

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It helps you understand why, where and how these conversations are happening, and what people think—even when you’re not tagged. What power! Enter social listening. .

Tools 93

Tools Sentiment How To Team 93

Techipedia: Tamar Weinberg

APRIL 24, 2012

Phone Conversions. Beyond providing aggregated referral data, tracking services can supply you with a recording of every phone call. These services are expensive, but offer insights that can help refine not only lead generation, but conversion rate optimization (CRO) as well. Insider Phone Tracking Tips.

Adwords 155

Adwords How To Module Aggregator 155

agora pulse

NOVEMBER 10, 2020

BrandMentions is a social listening dashboard that lets you track and join conversations about your brand and industry. With Curalate analytics, you can track and evaluate e-commerce conversions so you can create more effective content and increase ROI. Pricing: Starts at $49 per month. BrandMentions. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

JANUARY 24, 2011

6 slick news aggregators you should try by iMedia Connection. Josh Rose reviews six “news aggregators (including Popurls , Netvibes and Alltop ) that…are moving beyond the simple RSS reader. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

MARCH 8, 2019

But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. Uncover hidden conversations about your business. When people are talking about your space, ask yourself: are you part of the conversation?

Reddit 99

Reddit Tumblr YouTube Review 99

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

agora pulse

DECEMBER 23, 2019

But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. Unlike many of its social media peers, Amazon has a diversified, profitable business model. ” website | Twitter.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Dave Fleet

NOVEMBER 22, 2011

Here’s a question for you: Should you let conversations in social media direct your business? What if we ask the question a couple of other ways: Should you always let conversations in social media direct your business? Should you let individual conversations in social media direct your business?

Conversation 321

Conversation Social Media Aggregator B2B 321

Convince & Convert

SEPTEMBER 7, 2010

His self-deprecation adds a hilarious, warm tone throughout. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally. Also, there isn’t a narrative or progression in the book, but rather a collection of 57 short observations, lessons, and anecdotes. All rights reserved.

Review 115

Review Social Media Social CRM Consultant 115

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Creating Engagement in B2B Marketing A recent Cone Inc.’s Kill the white paper!”

B2B 252

B2B eBook Marketing Aggregator 252

Convince & Convert

FEBRUARY 19, 2010

FB-Fans anzubieten [link] [link] Brian Donnelly Cool way to aggregate your social feed/noise. RT @jaybaer: Turn the Tables on Social Media with NutshellMail [link] [link] Media Maison RT @B_Donnelly @jaybaer Cool way to aggregate your social feed/noise. Kanälen per Mail zu erhalten o. All rights reserved.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Sprout Social

AUGUST 14, 2023

These interactions spark meaningful conversations that enhance your brand’s reach and credibility. The “My Company” Tab is an excellent option for B2B businesses (like B2B SaaS platforms) who want to improve their LinkedIn employee advocacy and build a presence there. Plus, Sprout also connects with LinkedIn.

Platform 72

Platform Tools Curation LinkedIn 72

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time? All rights reserved.

Social Media 117

Social Media Strategy Statistics Metrics 117

Oktopost

MARCH 29, 2020

WFH Compatible is a self-certification that B2B SaaS companies can adapt in order to provide a peace of mind to customers and prospects alike. The social inbox will aggregate all inbound social conversations to one place. Every action taken in-regards to an assigned conversation will be visible on the Audit Trail.

Notification 116

Notification B2B Social Media Management Software 116

Sprout Social

JANUARY 5, 2023

Consumer conversations are more transparent than ever in the age of social media. Through strategic social listening, brands can analyze customer conversations at scale. Social listening involves analyzing conversations and trends related to your brand. Using social listening to aggregate that data. . The problem?

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Keyhole.co

NOVEMBER 17, 2020

Which pages do they follow, what kind of posts do they engage with, what conversations they are having online ? Use social media to start conversations and build relationships and show people how you can solve their problems. If you own a B2B business you’ll likely find your audience on LinkedIn or even Instagram.

Social Media 91

Social Media Marketing Hashtag Small Business 91

Oktopost

MAY 20, 2019

DPMs are usually used to aggregate or pool third-party data into a single point and leverage that data for better messaging, targeting, etc. But are CDPs for B2B companies, too? In fact, CDPs have tremendous potential for B2B companies. For retailers, the benefits of CDPs are probably readily apparent. The Top 10 CDPs.

Data 110

Data Platform B2B Marketing 110

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads. G2 (formerly G2 Crowd).

Strategy 99

Strategy Marketing Case Study How To 99

Convince & Convert

JULY 21, 2010

Considering Facebook acts as more of an aggregator than the actual source (like a blog post), it would seem more prudent for them to go through the provider hosting the content, like a web host. Do you know of any examples where an IP holder had successfully removed infringing content posted by another user? Im Jay Baer. All rights reserved.

Social Media 153

Social Media Policies Consultant Social CRM 153

Sprout Social

FEBRUARY 18, 2019

LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. Beyond being a prime place to share content and flex your industry influence, LinkedIn performs 277% better than Facebook or Twitter for generating visitor-to-lead conversions. Resources and case studies.

LinkedIn 111

LinkedIn Company How To B2B 111

Jon Loomer

JULY 23, 2019

Includes a downloadable “B2B Creative Playbook.” I would describe this as an “interesting read” resource, where Facebook aggregates interviews, opinions, and research on a variety of topics. A very basic page, this also has a downloadable guide with research on the auto insurance industry.

Curation 167

Curation List Automotive Real Estate 167

Buzz Marketing for Technology

DECEMBER 12, 2012

The gravity of factors such as product availability, shipping and delivery times, and seasonality are compounded in the holiday conversion game—online, mobile and in-store. Even just having an aggregated “rating” or “star” system placed near the product is a green-light indicator of a great product. We all make mistakes.

Mobile 197

Mobile Cost Retail comScore 197

Sprout Social

APRIL 23, 2019

Beyond being a prime place to share content and showcase thought leadership, LinkedIn performs almost 3 times better than Facebook or Twitter for generating visitor-to-lead conversions. If you’re hiring via LinkedIn, this section will aggregate and house your job listings. Resources and case studies. Understand your analytics.

LinkedIn 106

LinkedIn How To Notification Organization 106

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. And by using a coupon BK tracked redemption, up-sell conversion – actual profit of the Facebook campaign. Maybe you guys have other examples where that is not so. That part is key.

FAQ 137

FAQ Content Consultant Social Media 137

Hootsuite

MAY 8, 2023

Conversely, a helpful reply that makes your customer’s life easier can earn ongoing loyalty at renewal time. Or to respond to pertinent online conversations even when you’re not tagged. For example, Meta Foresight found that pet insurance was a trending topic of conversation related to pet ownership. billion in 2023.

Insurance 88

Insurance Social Media Policies HootSuite 88

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. Well, it really starts with the ability to better aggregate and manage your content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this.

Marketing 60

Marketing Content eBook Joomla 60

Techipedia: Tamar Weinberg

JANUARY 5, 2010

But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. It’s really not that hard! It just requires a small shift in mindset. So what are they to do?

Marketing 265

Marketing SEO Journal Engineering 265