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How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. See you next week!

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

In this guide, we’ll show you how it’s done. How to build a word of mouth marketing strategy: 8 tactics and examples. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Either on-site, social media, Google or third-party review aggregators.

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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

However, this analytical approach is not merely about data aggregation. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. This list will show you how to unlock your tweets’ full potential. How does hashtag analytics help you with this?

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How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

It is even trickier to figure out exactly how to translate that information into more visits and fuller shopping carts—in real time, customer by customer. This approach makes it much easier to determine what type of data to reel in, and exactly how to use it. Getting to that point, however, requires first harnessing the data.

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Web Lead Tracking Explained: How to Get High Quality Leads with the Internet

Techipedia: Tamar Weinberg

How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from? This post will talk about how to set up lead tracking on your site, take the guesswork out of your marketing, and help you get more, high quality leads. Phone Conversions. Like this post?

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. So, hopefully by now, you’re convinced that SEO, SMM and blogging can and should work in concert to generate leads for your B2B company. Keyword Research/SEO.