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Meta Announces Big Changes to Website Conversion Campaigns

Jon Loomer

In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 changes and Aggregated Measurement are going away. Apple’s own App Tracking Transparency (ATT) protocol isn’t going away. Now it’s official.

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Facebook Ads and the Impact of iOS 14

Jon Loomer

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. Aggregated Event Management. It’s not.

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Facebook Advertising Audiences and iOS 14

Jon Loomer

Facebook advertisers are scrambling as a result of Apple’s iOS 14 update. There are a couple of things that should contribute to smaller and incomplete remarketing audiences… Delayed Reporting. We’ve been accustomed to real-time reporting. It may take Apple up to three days to send that data.

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

Now that Apple has launched iOS 14.5 Now, only your configured events will be selectable for optimization… Any events that haven’t been configured will be grayed out… If you haven’t yet configured your events, you’ll need to do that by going to Events Manager > Aggregated Event Measurement > Configure Web Events.

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How To Create A Social Media Report & Automate Your Reporting In 2022

Keyhole.co

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Enter social media reporting. And how do you do that?

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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting. How Reporting and Attribution Will Be Effected.

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iOS 14 and Facebook Ads: What We Know

Jon Loomer

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. Privacy and data usage take center stage in the latest updates to Apple operating systems (iOS 14, iPadOS 14, and tvOS 14). What’s true?

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