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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

In this post, we’ll walk through how to isolate your audience based on the frequency of events executed. For the source, select your pixel… While the pixel has become less reliable over the years due to iOS 14+ and browser restrictions, this should also capture web events fired from the API. Select an Event.

Eventful 195
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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

API 107
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How to analyze customer reviews for brand insights

Sprout Social

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. Here are some tips on how to ask for reviews. To connect to Glassdoor, you will need a Glassdoor API key.

Review 122
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Facebook Ads and the Impact of iOS 14

Jon Loomer

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. That’s when Aggregated Event Measurement comes into play. Data will be restricted, aggregated, and delayed in this case as well.

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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

And if you manage ads for others, it’s additionally important that you understand how to use Business Manager to manage roles and access to assets. In this post, we’re going to discuss the differences between the three types of users (People, Partners, and System Users) and how to add them. Assign ad accounts. System User.

System 200
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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

And if you manage ads for others, it’s additionally important that you understand how to use Business Manager to manage roles and access to assets. In this post, we’re going to discuss the differences between the three types of users (People, Partners, and System Users) and how to add them. Assign ad accounts. System User.

System 156
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How to Fight For More Social Media Resources In Your Company

Convince & Convert

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Your budget is how fast can you borrow money. And that’s where the problem starts.

Resources 167